Friday, September 10, 2010 Rebecca Adlington: How she communicated cost-effectively throughout her swimming triumphs  
Make the dragons say yes: Tips for securing business investment
http://www.businesszone.co.uk/cgi-bin/item.cgi?id=...

Dragons

Pitching to investors can be a scary experience even for the most confident of entrepreneurs. But if you do enough preparation and know your business inside and out, you're likely to leave with the cash you want. Ian Shields explains how to do it.

Pot luck or pot of gold? How to get a business grant

Dragons Den home page.


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Cellhire: Marketing Story of the Week
Rebecca Adlington: How she communicated cost-effectively throughout her swimming triumphs
http://cellhire.co.uk

Rebecca Adlington Simon Millions of Cellhire is rightly excited about their success at the Olympics. He says...

"Mobile solutions specialist Cellhire has mirrored the success of Team GB at the Beijing Olympics. The company deployed in excess of 5000 Chinese SIM Cards at The Games, providing China-wide coverage and significant savings to customers from around the globe, when compared to traditional ‘roaming’ charges.

Rebecca Adlington, the swimming gold medallist in both the 400 metres and 800 metres freestyle, turned to Cellhire after her mum, Kay, had read about our credentials in the press. Rebecca took a Japanese handset for her time at the pre-games training camp and the Adlington family then took Chinese SIMs, enabling them to communicate cost-effectively throughout Becky’s swimming triumphs."

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Lipstick Jungle news....
Glossy launch for Candace Bushnell's Lipstick Jungle on Living TV
http://www.guardian.co.uk/media/2008/aug/29/televi...

Lipstick Jungle: stars Brooke Shields, Lindsay Price and Kim Raver. Photograph: Living TV Preview clip  for Lipstick Jungle
Virgin Media TV is to launch an innovative ad campaign to promote Lipstick Jungle, Sex and the City author Candace Bushnell's new show starring Brooke Shields, which includes....

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...inside track to copywriting
Write in a style that appeals to your target group
http://copywriterscrucible.com/whats-your-copywrit...

Innocent drinks now dominate the UK smoothie market, and it’s in no small part due to the personality of their copywriting. ...The trick is to write in a style that appeals to your target group
 
When copywriting personality becomes a differentiator Innocent drinks are the poster child for many aspiring start-ups.

Launched by a group of milkshake infatuated friends with limited cash, over the course of nine years they’re now one of the most popular soft drink brands.

Standing out from the crowd is difficult in any marketplace. One of the ways they differentiated themselves, from all the other brightly coloured labels, was through their copywriting. Their copy presents them as fun, quirky and witty.

They were the plucky upstart taking on the big corporate brands, with a new approach to business, and people loved it. Innocent drinks now dominate the UK smoothie market, and it’s in no small part due to the personality of their copywriting. So what’s your copywriting’s personality?

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Is this a spoof ad?
Kelloggs: Is this the worst ever attempt at
viral advertising?

Your comments are welcomed
http://www.youtube.com/watch?v=iZutmogHAV4

Beautiful at Breakfast

from Kelloggs (or is it from them?) has only two comments in YouTube...

"What a load of turd. Worst attempt at viral advertising I have ever seen. Thanks for wasting my time"

"I don't believe that will make me any younger, in fact stretching and pulling your skin every morning bound to make you wrinkled sooner than you hoped. Kind of stupid really."
 
What do you think of it?
 

Brand positioning.....
Levi's peels away life's excess, returns to simplicity
http://www.adgabber.com/video/video/show?id=546804...



New Levi's Ad

Some won't like this commercial because, once again, Levi's, with help from Cutwater, is attempting to position its brand as something much more ......
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Recruitment consultants are 'mercenaries'
Paul Carroll: Employers and job seekers alike should boycott recruitment consultants
Recruitment consultants: the most hated profession of all?
http://www.how-do.co.uk/north-west-media-comment/m...

Recruitment consultants are anything less than mercenary brigands who charge a lot, and provide very little in exchange

Paul Carroll, founder of Communique and now owner of Zuma 011, thinks both employers and job seekers alike should boycott recruitment consultants, whom he says are "mercenary brigands" and about as useful as wasps.

Paul says....Traffic Wardens get a very raw deal in my opinion. Why? Because they regularly feature at the head of those noisome “most hated profession” league tables that PRs love so much (ironically, PRs are also universally reviled in these rankings, normally level-pegging with Estate Agents).

But I contend that if you ran a survey among marketing professionals as to their most hated occupation, our old friends ‘recruitment consultants’ would romp home with a larger margin of victory than Usain Bolt.
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Incentivise and motivate staff and customers
Who visits the National Incentive Show and what do they say about it?
http://www.nationalincentiveshow.co.uk/page.cfm/Li...

Visitors video - National Incentive Show

....The National Incentive Show is the place to come to incentivise, motivate and reward staff and customers. The show offers you a unique opportunity to:

• Discover exciting and innovative ideas to promote your business • Update your skills and knowledge in our personal and professional development theatres covering Promotional Marketing, Motivation & Rewards and Direct & Digital Marketing.

The video is worth watching.  It will give you a clear overview of the show and its potential to get results for your company.
 

theMarketing blog: Best read August story
Keeping abreast of the new Wonderbra range - to the delight of lorry drivers passing through Charing Cross Road
iris, MPG and Ocean Outdoor all involved
http://www.wonderbra.co.uk/world/webpages/model_ne...

“D-G, Because we’re more than a handful’ Zoom in on the soon to be famous Wonderbra online bill board.

Women from all over the country stripped off and descended upon the capital in nothing but their smalls yesterday.

The proud to be buxom ladies revealed their voluptuous curves for the latest Wonderbra ad campaign – to the delight of lorry drivers passing through Charing Cross Road.

Wonderbra launched their new billboard campaign featuring cleavage shots of thousands of women merged into a mosaic to promote a new range of D to G cup-sized bras.

Slideshow of the event courtesy of The Sun.

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You saw it first in theMarketingblog
Jason Frost

Omnicom is considering funding a new customer publishing outfit being headed by the former Publicis Blueprint chief executive, Jason Frost.
 

A new service from theMarketingblog

TheMarketingblog
will create
a new business blog like
this one for
your company 

Call Will Corry  
01784 434 412 today!
 


New survey
reveals salary increases
for marketers.

[more...]
 
>‘Party Planner’ is a multi-million advertising campaign with around one third of the total spend dedicated to national and multichannel TV.

‘Party Planner’
,
is the first stand-alone TV campaign for the Yell online service. It  illustrates how Yell.com can find a supplier to solve every problem, no matter how outlandish the request.

[more...]
 
E Commerce Expo

E Commerce Expo
is now firmly established as the UK's leading exhibition for internet retailing and e-commerce. This is the first of a special Marketingblog series of case study issues for
E Commerce Expo.
Sales Brochure (pdf)
 


Sunday Mirror gossip columnist Zoe Griffin endured a potentially career-enhancing altercation last week when an angry Kelly Osbourne slapped.....
[more...]
 
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Recognition for theMarketingblog

TheMarketingblog is 'chuffed' to announce that we have been appointed as the
Official Bloggers for
The Marketing Forum.
 

ciao sold


Microsoft Corp. will acquire European price comparison Web site ciao.com.

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Dita Von Teese straps in for Wonderbra
Dita von Teese

Dita von Teese

is the new face (and body) of Wonderbra.

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Surprising gaffe—you can't buy anything on
this site



"Beautiful" consumer site marked down for surprising gaffe—you can't buy anything on it.

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