Friday, September 10, 2010 An in-depth exploration of the next generation of online display advertising ...ad:tech London  
...Could online display advertising become both a marketing and a sales channel?
Christopher Autry, the CEO of Tailgate Technologies at ad:tech London
http://www.tailgatetechnologies.com/en/

An in-depth exploration of the next generation of online display advertising An in-depth exploration of the next generation of online display advertising

Christopher Autry is the CEO of Tailgate Technologies, the first technology company to transform online advertising into fully-fledged ecommerce. At ad:tech London (Thursday, September 25, 2008 12:00 PM -01:00 PM) he will be asking...

...What is the end goal of display advertising? Product and brand awareness? Consumer engagement? Sales? A combination of all of these?

Could online display advertising become both a marketing and sales channel?
And if so, what would be the optimal way to deliver this new form of online display advertising? How would this shift in usage affect certain verticals like FMCG which traditionally use online display advertising for brand awareness only? What would this mean for publishers?

Book your place.
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ad:tech London
ad:tech London: 80+ digital marketing seminars • 170+ exhibitors • networking • Google University
Join the brightest thinkers in the interactive space
www.ad-techlondon.com

Unleash the power of digital marketing to transform your business.
What you will gain from attending ad:tech London:
  • Investigate the latest innovations to stride ahead of the competition
  • Source and implement the best solutions for your marketing strategies from over 170 suppliers
  • Instantly apply new skills and knowledge to your work by attending over 80 topic-driven seminars – seminar programme
  • Network with professionals from the fastest growing advertisers and agencies in the interactive space
  • Leverage digital opportunities and generate measureable marketing ROI.
Unleash the power of digital marketing to transform your business.

Register now for ad:tech London.
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New: The Marketing Director's Handbook
How to have more fun time with mum and dad
http://www.youtube.com/watch?v=Tgk-1jLOEEc

The Marketing  Director's  Handbook  More fun time with mum and dad

Imy is 12 and a quarter and likes doing fun things with her family and friends.

In this video she explains to kids who have a mum or dad in marketing how they can also have more fun time with mum and dad (and help them get ahead)

The Marketing Director's Handbook.

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Wordle
Obama speech on Wordle
http://neilperkin.typepad.com/only_dead_fish/2008/...

Obama Speech On Wordle

This is Barack Obama's address to the 2008 Democratic National Convention in Denver on Wordle.

Interesting the perspective this gives it - notably the prominence of words like "work", "time", "keep" and of-course the biggest word of all..."promise".
 

ad:tech London: Clash Media
Add a new delivery channel to your marketing campaign to engage potential customers
A major new Mobile Marketing application
http://www.clash-media.com/

Clash team at Ad-Tech London 2007.

ad:tech london will see the launch of the new Clash-Media Text Messaging service that delivers direct marketing to customers' mobile phones.

Clash-Media has launched 'Text Connect', a major new Mobile Marketing application. For the first time, it allows businesses to deliver targeted direct marketing campaigns to the mobile phones of highly qualified leads via three routes - email, phone calls and SMS messaging.

The new service offers consumers free of charge texting in exchange for answering key questions on their purchasing habits.
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"This clip is funny as hell...enjoy"
"Makes me wish that I'd gotten a job as a plumber instead of a graphic designer!"
Excellent parody about the client/designer relationship,
http://www.youtube.com/watch?v=xwqPYeTSYng

We will let a comment tell you all about this viral -

Redesigning the Stop sign

"I laughed out loud when I watched this, then I wanted to cry because I've dealt with knuckleheaded clients like this for the last 20 years.

Leave the creativity up to creative people. This clip is funny as hell, but it's also (unfortunately) dead-on accurate. Makes me wish that I'd gotten a job as a plumber instead of a graphic designer!"
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ad:tech London: Lean Mean Fighting Machine
Interacting with consumers with some truly cutting-edge work
Case studies will include Emirates, Sprint, and Orange
http://www.leanmeanfightingmachine.co.uk/

Case studies will include Emirates, Sprint, and Orange Creative striptease:.... Exposed and undressed!

This is your opportunity to sit back and hear from some of the most respected, awarded creatives in the business. Find out how they interpreted the brief, approached the challenge and interacted with consumers with some truly cutting-edge work. Case studies will include Emirates, Sprint, and Orange

Question, challenge and engage some of the finest creatives in the UK in this energising, invigorating session at ad;tech London.

Sam Ball, Creative Director, Lean Mean Fighting Machine will be speaking at ad:tech London (Wednesday, September 24, 2008 03:20 PM - 05:00 PM)
 

ad:tech London ...Distilled
What is being said about your brand online?
http://www.distilled.co.uk/

Reputations can be broken and made in shorter periods of time than ever before

It is crucial to know what is being said about your brand online. In the fast-moving, consumer-generated world of the Internet, reputations can be broken and made in shorter periods of time than ever before.

At ad:tech London Will Critchlow from Distilled will be presenting methodologies for monitoring what is being said, analysing its importance and knowing when and how to respond as well as discussing the impact of search engines on reputation issues.

Book your place.
 

Bringing play back into public space
We probably wouldn't complain about London Transport delays if we had the swings
This is a film about hijacking a bus stop
http://www.cherryflava.com/cherryflava/2008/09/inv...

This project is a study into different ways of bringing play back into public space

If you watch this video, it's amazing how apprehensive people are at first to play like kids again...until they realise that nobody is watching them.

71% of adults used to play on the streets when they were young. 21% of children do so now. Are we designing children and play out of the public realm?

This project is a study into different ways of bringing play back into public space. It focuses on ways of incorporating incidental play in the public realm by not so much as having separate play equipment that dictates the users but by using existing furniture and architectural elements that indicate playful behaviour for all.
 


 
"ad:tech brings together some of the most influential industry folks from around the world in one place and serves as a bridge from the US to Europe." 

Jay Stevens, Vice President of Sales and Operations, MySpace.

 

 

Register now for
ad:tech London.

ad:tech London
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at ad:tech London.
 

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Learn how to successfully promote your brand on social networks.

Kate Burns, MD Europe & VP, AOL People Networks, Bebo at ad:tech London.
 



For the first time ever, New Media Age will reveal the results of the New Media Age Top 100 Interactive Agencies at
ad:tech London. For anybody in the agency world, anybody who utilises or is thinking of engaging an agency this is a must attend session.

• Find out who is the Top Interactive Agency over the last year
• Find out who is the Most Respected Agency and Most Influential Person
• Find out which up and coming agencies are the ones to watch in 2009.
 



Top 10 interview blunders.

What shouldn't you do when interviewing? Here are a selection of blunders, mistakes and errors a candidate for employment can make.
[inside...]
 

Laughter Spot
Axe Angels In Need of Men

"You're needed
at the Axe cottage"
  
banned Axe TV commercial

I guess the skinny dipping was too hot for TV.

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Herding cats is not an easy job

Here is an oldie but goodie - enjoy.

"Wow that is funny. I can't believe I never seen that commercial before... Herding Cats, genius by all standards."
 

The odd jobs blonde

A blonde
who's out of work is driving through a luxurious Surrey neighbourhood looking for odd jobs to do when she approaches a large house.
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