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More hype than help
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How does your "About page" "Our Firm," "About the Company" web page stack up?
Ideas for making sure this part of your website works for you
http://www.guerrillaconsulting.com/newsletter/2008...
Your about page.
When prospective clients go to your Web site, their first goal is often to find out what your practice does.
If your visitors are intrigued by your offerings, expect them to check out your "About" page.
You should be thrilled when someone goes that far because it means your site is doing its job.
No matter how different your services are from those of other consultants, if you have a website, you probably have an "About" page. Whether you call it "Our Firm," "About the Company," or something else, the page offers prospective clients a glimpse into your background.
We looked at the "About" pages of many consulting firms, and found more hype than help for their businesses. So, this issue, we offer some ideas for making sure this part of your website works for you.
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Internet Retailing 2008...House of Fraser
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From nowhere to 'top store' within a year. Now the hard work really starts...
http://www.houseoffraser.co.uk/on/demandware.store...
House of Fraser, the high street home of many of the world's most famous brands, was a late entrant to ecommerce, launching their transactional site from plan to live in under 7 months during 2007. Since launch the online channel now regularly features as the 'top store' amongst the retailer's 60+ physical locations.
Peter Callaway, eCommerce Director at House of Fraser, reflects at Internet Retailing 2008 upon how understanding best practice and using best-of-breed tools allowed House of Fraser to launch so quickly and with such a capable, rounded offering.
Internet Retailing Conference Registration
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Nicky: ‘Baldie Locks and the Three Hairs’
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Nicky's celebration of life and travel
http://www.newcenturydesign.co.uk/news.php?id=14
Having been diagnosed with breast cancer at 30, when Nicky McMahon was given the all-clear following a successful fight against the illness, there was only one thing on her mind - how can I give something back to help people in a similar situation?
Nicky previously worked for the country’s leading publisher of fine art greeting cards, Woodmansterne Publications, who themselves have raised over £2million for a variety of charities over the last decade. That experience, combined with a stack of photographs from a celebratory 12 month world tour, meant launching a series of greeting cards in aid of Breast Cancer Care was the obvious answer.
Anyone interested in stocking her cards, such as shops, hospitals or cafés, are asked to contact Nicky on 07765 007697 or email nickythemunch@hotmail.com.
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Internet Retailing
Conference 2008
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Conference details
Click here to register
Conference streams
Exhibitor details
Workshops
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Robin Terrell,
Managing Director,
John Lewis Direct
"I very much enjoyed Internet Retailing 07. It offered some compelling presentations and proved highly useful.
In particular, Mike Baxter's presentation on shopping cart abandonment was full of practical recommendations, some of which we implemented at figleaves.com"
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Become a real food lover -
Mmm, can't you smell the innuendos in this real food video we have unearthed. Enjoy...
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You can have a new business newsletter or business blog like this one created for you at a sensible cost by the team at theMarketingblog.Talk with
Will Corry 01784 434 412 about your online opportunities.
[more...]
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UGC: More than
'Marketing 2.0'
[more...]
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You saw it first in theMarketingblog
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Ten reasons for moving your newsletter from print to email
Denise Cox of Newsweaver has a great blog called Email Matters! She says E-mail marketing works. If you do it right. She gives ten strong reasons for you to change newsletter direction.
You can call Denise on 0800 904 7955.
[inside...]
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Ten great email disasters .
Unintended revelations, resignation-worthy rudeness and basic stupidity: Chas Newkey-Burden lists his 10 favourite email blunders.
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Coffee brands.
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Laughter Spot
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Sunsilk dream dates.
Especially for
the ladies....
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Goofy food romp has 'painful' ending
A new video in which a couple share a goofy sex romp with food.
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