Celebros creates beautiful results for Avon.com
Increased conversion rate by 50%
http://celebros.com/pdf/Avon_CaseStudy.pdf
Case study.
In 2005, Avon.com went live with the Celebros Salespersonsolution, an intelligent site search, navigation and merchandisingtool for online stores.
The results have been a huge success. So much so that in February 2008, Avon.com went live with another added-value Celebros solution - the incorporation of their existing customer reviews tool with Celebros Salesperson.
The integration was quick and easy, demanding zero direct involvement or technical development from Avon.com.
Drawing on the data provided by Avon's customer reviews provider, Celebros automatically incorporates customer ratingson all search results pages, according to the average numericalvalue rated by reviewers, and displays the rating results in anicon format.
An exhibitor at E Commerce Expo which is now firmly established as the UK's leading exhibition for internet retailing and e-commerce.
[inside]
|
| |
|
A real slice of British history
|
Hovis charts 122 years of the history of Britain, in 122 seconds to celebrate their 122nd birthday
http://www.dailymail.co.uk/news/article-1054475/Cr...
Despite a raft of contenders, one ad stands head and shoulders above the competition this week.
Bread brand, Hovis, has launched a new advert, filmed on an epic scale. It charts 122 years of the history of Britain, in 122 seconds to celebrate the baker’s 122nd birthday.
The ad spearheads a plan from Premier Foods to rejuvenate the Hovis brand - worth £380m – and includes a cast of over 750 extras.
The Gary Bembridge view.
[inside]
|
| |
|
Emails that get results
|
E-mail marketing: Sweating the details to
create success
Developing successful e-mail marketing campaigns
http://www.internetretailer.com/article.asp?id=276...
Little changes—more relevant content, focused subject lines and careful attention to images and text—can dramatically boost e-mail campaign performance.
Developing successful e-mail marketing campaigns is tougher than ever for retailers: Consumers are getting more e-mail than ever, Internet service providers are enforcing stricter rules on e-mail campaigns to reduce spam and messages sent to non-deliverable addresses, and consumers are becoming more finicky about the messages they open.
Want to create emails that get results for your company - call Will Corry of theMarketingblog on 01784 434 412 today.
[inside]
|
| |
|
The importance of Dita to Wonderbra
|
Watch Dita Von Teese's new film for Wonderbra
She looks gorgeous..and the lingerie is stunning
http://www.youtube.com/watch?v=SWq7NRB2X9Q
Watch it here
Burlesque star Dita Von Teese takes on the role of a scientist who discovers the gene for sexiness in a mock sci-fi viral for her new Wonderbra range.
Von Teese plays the part of a mousy blonde called Heather, a committed but uninspired scientist who dreams all day of being glamorous.
By chance Von Teese discovers the gene for sexiness, a Wonderbra, and transforms into the Burlesque version of herself. Von Teese celebrates by dancing around showcasing the new Wonderbra by Dita Von Teese range, which launches across Europe from September 23.
[inside]
|
| |
|  |
|
|
|
