Wednesday, September 8, 2010 New: A travel guide, not a bible ...a partner, not a preacher... and it does what it says on the cover  
25 stunning pictures which blur our sense of the difference between reality and illusion
High Dynamic Range-technique
http://www.bspcn.com/2008/09/07/25-truly-stunning-...

High Dynamic Range-technique

Applied carefully, High Dynamic Range-technique (HDR) can create incredibly stunning pictures which blur our sense of the difference between reality and illusion.

“In computer graphics and photography, high dynamic range imaging (HDRI) is a set of techniques that allows a greater dynamic range of exposures (the range of values between light and dark areas) than normal digital imaging techniques.
 

Now a marketer’s dream! .... Digi-products
....release your people to create fast, customised and professional-looking presentations, brochures and e-mails
Introducing Digi-products - perfect for your company!
http://www.digi-flips.com/digi

Produce fast, customised and professional-looking presentations, brochures and e-mails Digi-products - the video

....Introducing Digi-products, electronic marketing technology designed to dramatically reduce design and print costs, significantly increase sales through better and faster targeting, comply with legislation and manage your online brand.

A marketer’s dream for your company!

Produce fast, customised and professional-looking presentations, brochures and e-mails, for 1:1 and mass electronic distribution. Receive an alert as soon as your content is read, so you know who’s hot to follow up, and when.

To see Digi-products in action click here, and if you click here you’ll see examples of how other people are using them.

Want to know more about Digi-products?
 

New review for The Marketing Director’s Handbook
New: A travel guide, not a bible ...a partner, not a preacher... and it does what it says on the cover
Stuart Wilson, formerly Category Vice President, EU Biscuits, Kraft Foods reviews The Marketing Director’s Handbook
http://www.themarketingdirectors.co.uk/the_marketi...

Stuart Wilson, formerly Category Vice President, EU Biscuits, Kraft Foods reviews The Marketing Director’s Handbook


Previously in theMarketingblog...Only 14 of the FTSE100 companies have a marketing director on the main board.

How many business books have you read recently and then subsequently gone back to again and again to grab an idea or concept? Not many, I am guessing.

Well, here is an exception to the rule -
The Marketing Director’s Handbook – I’ve used my copy four or five times in the last month or so to help with meetings, presentations, workshops and business proposals. (To download a full contents list please click ‘handbook'). Not necessarily a deep dive, but a quick skim to help express something with a meaningful example or framework........

Stuart Wilson, formerly Kraft Foods 
http://www.linkedin.com/pub/1/833/a2
[read Stuart's review inside]
 

McDonalds update
Is this a McDonalds and what about the food?
http://www.psfk.com/2008/09/not-your-everyday-fast...

McDonalds has updated several of their locations with a surprisingly fresh, modern look
McDonalds has updated several of their locations with a surprisingly fresh, modern look.

London based design firm SHH is responsible for the new interiors, which have banished the traditional plastic furniture in favour of a look that is straight out of a design-porn magazine.

[inside]
 
Winners: Research and recruitment firm FreshMinds
Research: Funding of up to £5 million for this winner - FreshMinds
http://entrepreneurs.bankofscotland.co.uk/challeng...

Charlie Osmond

Research and recruitment firm FreshMinds has won the London regional final of the Bank of Scotland Corporate Challenge, and with it up to £5m of interest-free funding.

The firm beat fellow short-listers Gü Chocolate Puddings, Justgiving, Country House Weddings and Quintessentially.

The win was announced last week (watch the video) in an event at The Imperial War Museum London – not inappropriate perhaps in a week when the award sponsor’s embattled parent HBOS has been snapped up by Lloyds TSB after a run on its stock.
[inside]
 

New...Concise, jargon free and easy-to-read
"A new guide to succeeding in the toughest job in business. Don’t leave your desk without it"
Hugh Burkitt, Chief Executive, The Marketing Society
www.themarketingdirectors.co.uk/the_marketing_dire...

Concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. The Marketing Directors' Handbook .....

is about creating, gaining and seizing success. It is the must-read book for aspiring and practicing marketing directors to help you represent the marketing function at board level, optimise your marketing effectiveness and drive profitable business and personal success.

Full contents list
.

The book is truly unique: *A single reference source; 416 pages jam-packed with practical advice, ideas, arguments and strategies to enhance the profitable growth and value of your organisation

*Structured to help you lead a marketing department, run a strategic planning process, and solve marketing problems.

*Thirty chapters usefully labelled by the type of job/activity they’ll help you to undertake

*Contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking

*Concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points.

Order The Marketing Director’s Handbook.

 
Marketing Story of the Week
Discover whether you are a marketing dunce, wannabee, cow, knight or guru
http://www.themarketingcow.com/

ad:tech London starts this week Wednesday

Have fun with the marketing cow quiz   The marketing cow is a marketing IQ test designed to test your knowledge of the digital marketing space and see how you compare to your peers.

Take the quiz now and discover whether you are a marketing dunce, wannabee, cow, knight or guru.

by ad:tech London ( starts this week Wednesday) in partnership with Koko Digital (exhibiting at ad:tech on stand number130).
[inside]
 

Find out more about Tailgate
...want an average 50 times higher uplift in brand interaction and five times higher conversion rates
Tailgate:....turning online ads into points of sale
http://www.gettailgate.com/en/home.aspx

...A new type of advertising, dubbed “checkout marketing” by its creators, seeks to increase advertising effectiveness by turning online ads into points of sale.

The Tailgate ecommerce technology is expected to offer advertisers an average 50 times higher uplift in brand interaction and five times higher conversion rates. It enables companies, for the first time, to transform any online display unit into a fully integrated, secure e-commerce channel which makes purchasing goods and services direct from brands quick, easy and safe for consumers.
[inside]
 

Online marketing - Ensight
What can blogging teach us about selling online?
John Ginsberg investigates
http://www.ensight.co.uk/live/index.php

The legend has it that, when confronted with the same problem, the Russian Federal Space Agency simply used a pencil

Despite being armed with advanced technology and tools, online marketers and web content managers are often frustrated that their results don’t match the time and effort they expend. In contrast, bloggers appear to achieve a great deal with very little.

Product and Marketing Director for emarketing software developer ENSIGHT, John Ginsberg, investigates what there is to learn from the achievements of our blogging brethren.

According to urban legend, when the boffins at the National Aeronautics and Space Administration (NASA) in America discovered that the astronauts’ pens did not work in the zero gravity.......

Extra article....
Learning from the mistakes of others.
[inside]
 




...

Create a special guest issue of
theMarketingblog
for your company

Call Will Corry 01784 434 412 today!
 

You saw it first in theMarketingblog
Recognition for theMarketingblog

TheMarketingblog is 'chuffed' to announce that we have been appointed as the
Official Bloggers for
The Marketing Forum taking place this week.
 

Sam Cece, Chairman and CEO of Strongmail

Strongmail email
marketing tip....

"Keep it Relevant or Risk Recipients Clicking the
"This is Spam" Button"


Sam Cece, Chairman and CEO of Strongmail 

New: Over the next few months theMarketingblog will feature Sam's
School of Hard Knocks articles in our new Thought Leaders series. Make a point of watching out for them - your time will be well spent.

[more...]
 

Ford's new Fiesta ad
targets women
.
 

Gill Thorpe

BPMA announces new chair, president, vision, look and board members

[more...]
 

Unleash the power of blogs in communicating your marketing message.

You can have a new business newsletter or business blog like this one created for you at a sensible cost by the team at theMarketingblog.

Talk with
Will Corry 01784 434 412 about your online opportunities.
[more...]
 


 

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Paul Kaye plays
Seamus Murphy, the shady proprietor of an airport car park, for another one of those not-yet-viral "viral" campaigns.
This is for Holiday Extras.

 
Cobweb dresses

Latest video
from the London Fashion Week.
 



Integrated marketing agency Toast has announced ......
[inside...]
 

Mark Ramprakash
A cricketer has bared all to encourage ....
[inside...]
 
Biggest Brands


The top 10 brands

by category for supermarket sales for the 52 weeks to 20 April 2008.
 

Laughter Spot
"Close my stance"


After a particularly poor game of golf, a popular club member
.....

[inside]
 
Don't worry - we are with AIG

"And what if we need a huge bailout to save the company?”
 

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