Saturday, February 4, 2012 From groceries to golf balls ... Special Guest Issue for E Commerce Expo Oct 28./.29, 2008  
From groceries to golf balls
The Tesco.com strategy for growth in non-food markets
http://www.bigmouthmedia.com/

How Tesco managed to move into non-food markets and attract traffic from search engines

Make sure you get to
this keynote address
at E Commerce Expo,
28 Oct 2008 13:00-14:00

• How Tesco managed to move into non-food markets and attract traffic from search engines
• Spreading best practice amongst internal stakeholders to raise awareness of search basics
• From browsers to shoppers, the techniques used to try and aid conversion
• Retention strategy and how Tesco enables a community focus on some sites
• Looking to the future and what's next for Tesco.com

Charlotte Tookey, Head of Marketing, Tesco.com
Finlay Clark, Senior Retail Strategist, Bigmouthmedia.

Whole Conference View

Read the last special issue for E Commerce Expo.

 
E Commerce Expo
More news from exhibitors at E Commerce Expo

Allies Computing to exhibit

Dydacomp
to Showcase the UK Edition of M.O.M. 6.1 and SiteLINK 6.0 at E-Commerce Expo 2008

Jelly the Worm Toy Shop Goes Live

Long Tall Sally plans for growth with hybris and Portaltech

hybris positioned in the Magic Quadrant Reports by leading industry analyst

Grey's Shoes Appoint Visualsoft to Drive Online Offering

Castlegate Lights Switch to Visualsoft 

Touch Retail Choose Visualsoft

SEO Junkies invites you to the E Commerce Expo!

Read the last special issue for E Commerce Expo.
 

E Commerce Expo...Maginus
Berry Bros new system from Maginus allows them to process more orders, make fewer errors and eliminate duplication in Ireland
Ambitious plans for the future – to double turnover over the next few years
http://www.maginus.com/

The Irish business has started to grow and the company has ambitious plans for the future – to double turnover over the next few years Berry Bros. & Rudd, a UK specialist wine merchant, has chosen a business solution from Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, in its Irish subsidiary in a bid to boost sales across both retail and wholesale channels.

The Irish business sells wines through a retail outlet in Dublin, over the phone and web, and now the larger part of their business, through wholesale to hotels, restaurants and wine cellars. The Irish business has started to grow and the company has ambitious plans for the future – to double turnover over the next few years. .

Maginus...An exhibitor at E Commerce Expo  which is now firmly established as the UK's leading exhibition for internet retailing and e-commerce.
[inside]
 

Need greater transparency and measurability?
Internet marketing 'offers transparency'
http://www.digitalresponsemedia.com/news-5-marketi...

Online advertising and marketing can be useful for organisations hoping to benefit from greater transparency and measurability during the current economic downturn.

This is according to E-consultancy editor-in-chief Chris Lake, who explained that internet marketing could be ideal for those needing to show they can get proven return on investment from their campaigns.

Doubling effectiveness ....theMarketingblog way.
        Call Will Corry 01784 434 412 ... it's that simple.
[inside]
 

The Great Escape
Here is what we need in these tough times - perseverance
http://www.muchmorbuzz.com/2008/10/the-great-escap...





Now we all know
mans best friend is his dog, but sometimes you have to keep them in the kennel.

That said this little chap is just not going to stay inside however hard you try to keep him there.
 

Clive Ellings, MD of IMP Events talks E Commerce
"E Commerce is going to be bolstered by the credit crunch because it is more convenient for shoppers"
http://www.brandrepublic.com/News/850252/Better-no...

Clive Ellings, managing director of IMP Events Clive Ellings of E Commerce Expo says he expects
the e-commerce sector to continue to grow, despite economic uncertainty, as it is highly cost-effective both for retailers and consumers.

"If you're a high street retailer going online is expensive, but not in relation to opening new shops," he said.

"You could argue that ecommerce is going to be bolstered by the credit crunch because it is more convenient for shoppers - they don't have to pay additional fuel and parking costs.
[inside]
 

E Commerce Expo Case Study...hybris
Marketing at its best - recommendations, cross selling, vouchers etc.
Digital Stores & hybris
http://hybris.com/medias/sys_master/84509021203503...

Digital Stores has been able to expand its existing white label online retail business as well as moving into wholesale music sales for global companies thanks to the features and functionality provided by the hybris platform

hybris (www.hybris.com), a leading product information management (PIM) and e-commerce vendor announced that UK-based Digital Stores (www.digitalstores.co.uk) has expanded its online retail services business by up to 50% year on year using the hybris e-commerce suite.

Digital Stores has been able to expand its existing white label online retail business as well as moving into wholesale music sales for global companies thanks to the features and functionality provided by the hybris platform..

hybris....an exhibitor at E Commerce Expo  which is now firmly established as the UK's leading exhibition for internet retailing and e-commerce.
[inside...]
 

Find out more about this 'winning' cover
This cover had nothing at all to do with luck
http://npdnotebook.com/2008/magazines/lily-allen-s...

This cover had nothing at all to do with luck npd notebook (worth checking) says....

It’s come to my attention that the Look cover, which Ali Hall nominated and explained as her Best Cover at the recent IPC Editors’ Conference, goes some way to contradicting the confusion I expressed in the COVER VERSIONS blog.

Kenny Pryde, editor of SuperBike, wrote:“…we recently listened to an experienced editor explaining that her best cover in 2008 owed a lot to luck. She took a chance on an untried masthead colour, they ‘got lucky’ when the cover star went mental after the cover had gone to the printers and they rather fortuitously had story ‘n’ pics. The mag scored a monster sale, but it’s hard to learn any lessons from that experience.”

Great isn’t it? But, as I recall it, the cover had nothing at all to do with luck.

What Ali did next was, in hindsight, utterly obvious
but at the time I’d call it genius
.

 
E Commerce Expo

E Commerce Expo
is now firmly established as the UK's leading exhibition for internet retailing and e-commerce. This is one of a special Marketingblog series of case study issues for
E Commerce Expo.
Sales Brochure (pdf)
 

All New Conference Programme
at E Commerce Expo October 2008.
 


Visitor Registration.
 

Find out about the 'business blog website' concept from theMarketingblog

Doubling
effectiveness
....theMarketingblog way.

*Call Will Corry
01784 434 412 ...
it's that simple.
[more...]
 

James Bond is proudly South African

James Bond is proudly South African - Look carefully at the keyring he's holding in this pic.

[more...]
 

Read the last special
Guest Issue for
E Commerce Expo
.
 



EU proposes new cross-border e-commerce directive

[more...]
 
IMRG (Interactive Media in Retail Group) director of business development Andrew McClelland

'Tis the season to build brand loyalty.


This Christmas building brand equity through online customer service will be more important than generating massive sales volumes, as consumers keep a firm grip on their wallets.

 
Polly Cochrane


Marketing chief Polly Cochrane to depart
Channel 4.
 

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