Brandhouse yesterday unveiled a new study, the Brandhouse Emotion 100™ report, that maps, for the first time, the emotional brandscape of Britain.
The report, (contact Mark Rae 020 7985 7373 for more information) produced in conjunction with The Centre for Brand Analysis, is the result of an empirical study, conducted amongst a nationally-representative sample of 2000 UK consumers, of an issue that has, to date, been largely unexplored.
Although it is increasingly acknowledged that positive emotional connections between brands and consumers generate higher loyalty, support price premiums, defend brands from aggressive competition and create a buffer in economic downturn, there has, until now, been no systematic study of the issue and the emotional factors and mechanisms at work. Brandhouse
