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Will Twitter settle down?
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10 tips for using Twitter and Email Marketing
http://dmaemailblog.typepad.com/dma_email_marketin...
Reading and hearing a lot about Twitter of late and not sure what all the fuss is about?
Sure, there are some sceptics out there - but I believe that all the hype about Twitter will settle down at some stage (remember the RSS hype a couple of years ago and how it was supposedly going to replace email?) and find its worthy position within the digital marketing mix in many companies.
However, understandably, many companies are still not sure how they can take advantage of Twitter especially in the B2B realm.
To our rescue comes Chad Horenfeldt of Anything Goes Marketing. I've condensed his post inside, but you can read the full post here.
[more about Twitter inside]
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The many myths that surround social media
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Are you creating content for the social Web? Your competitors are already there
If your business isn't putting itself out there, it ought to be
http://www.businessweek.com/technology/content/feb...
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time.
If your business isn't putting itself out there, it ought to be. But before you take the plunge, bear in mind the many myths that surround social media.
[inside]
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Buffalo comments on Mini redundancy debacle
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Mini cuts 850 staff in reputation ‘car crash’-
http://www.buffalo.co.uk/index.html
BMW’s Mini has announced it is cutting approximately 850 staff at its factory in Cowley, near Oxford.
Employees were given one hour’s notice that they had lost their jobs, resulting in furious crowds, vegetables being thrown at management, unions becoming involved and wide-scale media condemnation.
Buffalo Communications MD, Kerry Hallard, comments:
“BMW has made a major mess of its reputation by completely ignoring the fundamentals of internal and external communication. Its ex-employees are rightly furious about this last-minute announcement making the company the villain of the day – a complete failure on counts of morality and business sense.
[inside]
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Real solutions
for marketers
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You saw it first in theMarketingblog
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