Wednesday, September 8, 2010 Internet World 2009 - an audience so much bigger than any other trade show?  
What is it about Internet World that manages to attract an audience so much bigger than any other trade show?
A major reason is the visionary keynote line up that you would usually have to pay for at expensive conferences

Simon Calver, CEO, LOVEFiLM Here are some of the 20 Keynotes sessions
Internet World has secured for 2009:

Simon Calver, CEO, LOVEFiLM
Creating the Right On-line Business Model – Learnings from LOVEFiLM

Andrew Walmsley, CO Founder, i-level
Integrating digital channels - the challenges and the opportunity to transform digital marketing effectiveness

Geoff Turral, Marketing Director, Porsche
How web trends are changing core customer activity at Porsche

Tim Davis, Senior Vice President, Commercial Development & IT, Hilton

Who’s eating your lunch? - are you well positioned to compete in a market down turn?

http://www.internetworld.co.uk/

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How powerful is your website's content?
The world of content management at Internet World 2009

Users demand more interactivity and a richer media experience which increases the strain on all those involved in managing their organization's web presence

The world of content management 

at Internet World 2009 continues to evolve as websites change in response to new technologies, trends and user behaviour.

Users demand more interactivity and a richer media experience which increases the strain on all those involved in managing their organization's web presence, whether it be a corporate flagship site, a dynamic e-tail business or an intranet serving thousands of employees and stakeholders around the globe.

Presentations include: CMS Watch, British Red Cross, Alzheimer’s Society, Alterian, Web Spiders Limited, EasySite, EIBS Ltd, e-Spirit UK, BskyB, Freeview, Digirati, C2 Software / Activedition, Nomensa, Eduserv.

Welcome to Enterprise Content Management 365.
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Did it make it to Google Earth?
http://news.bbc.co.uk/newsbeat/hi/newsbeat/newsid_...

An 18-year-old has secretly painted a 60ft drawing of a phallus on the roof of his parents' £1million mansion in Berkshire.

It was there for a year before his parents found out. They say he'll have to scrub it off when he gets back from travelling.
 

Check out the view for SE1 9UY
Google street view - cool or sinister?
Endaf Kerfoot blogs for Internet World 2009
http://maps.google.co.uk/help/maps/streetview/inde...

Street View Waterloo, London

Endaf Kerfoot blogs for Internet World 2009....


This went live last week- it offers people the chance to check out all sorts of views of London from the point of view of a Mini Cooper (well, a camera mounted on a rod above a Mini Cooper, so about 2m above the ground).

It is awesome in its power - check out the view for SE1 9UY (the postcode for Ludgate House)

UK Google boss escapes cameras

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Are you satified with the content on your website?
Create a quality business blog that walks up and down the mind of the readers - your prospects
Good news - The glass is half full - talk with Will Corry 01784 434 412
http://www.themarketingblog.co.uk/e_article0012783...

Good news...The glass is half full
Whether you sell fashion, widgets or consultancy services, you know a whole lot more about your business than your customers do.

Attract attention by sharing that expertise and knowledge...become the guru in your industry. Publishing a business blog or a comprehensive case study to achieve your Guru status requires time and research, so you should consider outsourcing to theMarketingblog.

Get your new Guru issue like this one created for you by the team at theMarketingblog.   Talk with Will Corry 01784 434 412 about your 'extra offer' Guru business blog opportunities.
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A portable "on the go" loo roll and bottled eggs,
Top 10 unnecessary consumer products
http://www.marketingmagazine.co.uk/News/892596/



In a week that has witnessed the launch of both a portable "on the go" loo roll and bottled eggs, Marketing magazine has embarked on compiling the definitive list of fmcg products that consumers can probably get through life without.

Andrex's ‘On the Go' toilet tissue.

Oakland Farm Eggs' Egg In An Instant.

Pancake in a bottle.
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Agency Day at Internet World
Spread the word: Wednesday is Agency Day at
Internet World

Exclusive after party.......

Spread the word

Wednesday is Agency Day at Internet World and offers special content for the agency community, with top level speakers from LOVEFILM, Ogilvy, Kantar Group - WPP, B&Q, and i-level.

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New campaign hits criticism
"A woman who knows what she wants"
The £5.2m publicity drive tells women that men are attracted to females
who carry contraceptives

http://www.condomessentialwear.co.uk/

The campaign labelled,

Ministers have been accused of promoting promiscuity after launching a new campaign to encourage young women to carry condoms.

The £5.2 million publicity drive tells women in their late teens and early 20s that men are attracted to girls who carry the contraceptives.

It advises that "men like nothing better than a woman who knows what she wants".

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Your website and new opportunities
Is your website up to scratch? Does it need a facelift? Has it an up-to-date news element?
http://www.themarketingblog.co.uk/index000339412.c...

s your website up to scratch?

If you want to give it an injection of content quality consider talking to Will Corry 01784 434 412 

He can project manage a new monthly website blog for you which would be designed to make sure the site does its job - creating conversations with prospects and developing new business leads.

All about Marketingblog opportunities.
 

Another great experience from Hotcow
Aer Lingus : No hidden extras for airline’s South Bank publicity stunt
"Thanks Hot Cow for staging it and Aer Lingus for the flights. Top craic"
http://www.demotix.com/news/aer-lingus-media-stunt

Let the marketing people do their best to get the most outrageous idea to keep their name in the tabloids

Watch and enjoy the 999 video.      No Hidden Extras

Does a stunt with a 1,000 semi-nude people staged last weekend by Aer Lingus – it is locked in a battle for passengers with easyJet at Gatwick – make me any more likely to fly with them? Probably not. But it does bring the brand to a mass audience and might make people check the price of a flight.
More detail about the promotion


One 'happy'  comment for Sally and her team ....Thanks Hotcow for staging it and Aer Lingus for the flights.

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Latest figures from IGD on pubs and supermarkets
Supermarkets are killing off pubs
There are now more supermarkets than pubs for the first time in Britain
http://www.telegraph.co.uk/finance/newsbysector/re...

Dramatic decline of the country's once thriving pub

There are now more supermarkets than pubs for the first time in Britain, according to statistics which highlight the dramatic decline of the country's once thriving pub industry.

The latest figures from IGD, the leading research body which monitors the grocery market, indicate there are 55,854 supermarkets and convenience stores.

For the first time ever this is a greater number than the amount of pubs, which had fallen from 61,000 a decade ago to 54,818 by the end of last year, according to the British Beer and Pub Association.
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www.internetworld.co.uk
 


 

What is Internet World?
 

“Lots of visitors, people interested in all aspects of search and also what else we do including affiliate marketing and media planning. Bigger brands in attendance, bigger show this year, numbers good, quality very high.”
Head of Business Development, Bigmouthmedia

“Internet World was the best possible exhibition for us. We were amazed at how high-level decision makers came right into our space. This has moved our business forward significantly.”
MD, Human Factors International

“The show once again proved to be hugely successful for Rackspace, allowing us to meet the key decision makers to discuss their hosting requirements. There was a great range of business sectors represented from Enterprise level to SMB."
Marketing Director, Rackspace.
 


Welcome to the
Internet World Blog
.

James Drake-Brockman, show director - their most regular blogger.
 

David Walmsley is Head of Web Selling for John Lewis Direct

David Walmsley
on how the Johnlewis.com team:

› drives sales and satisfies customers online
› works to evolve the customer experience using dynamic customer insight
› builds a sustainable e-retailing organisation
› interprets new technologies and widgets in relation to the brand and customer.

[more...]
 


Bucking the trend


Almost two thirds of the 410 businesses polled from eBay's top 2,000 sellers list said they were confident about the future and more .....

[more...]
 

Debunking 10 myths
about Guinness Stout
 

Real solutions
for marketers
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Asda suppliers under pressure


Waitrose, Marks & Spencer and market leader Tesco losing ground to no-frills chains such as Asda and Morrisons.

[inside....]
 
Jamie Riddell from Cheeze on harnessing Twitter for brands
Top Five tips on harnessing Twitter for brands



The world’s gone
Twitter crazy!

You can’t visit a website or turn a page without reading about it - whether it’s....

[inside....]
 
‘Only in London’
£2m international marketing campaign

Boris

The Mayor of London Boris Johnson has launched a £2m international marketing campaign to boost visitor level to the capital yesterday.

[inside....]
 
Tumble Tots -
Best Overall Marketing Campaign

British Franchise Association

David Hunt, Managing Director Tumble Tots & Nicola Parsons, Marketing Manager collecting the prestigious Franchise Marketing Award

Franchise Marketing Awards 2009 winners.
 

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