Friday, September 10, 2010 Great TV, but The Apprentice wasn't close to demonstrating the full potential of live event marketing, Sir Alan  
Great TV, but The Apprentice wasn't close to demonstrating the full potential of live event marketing, Sir Alan
http://www.eventsindustryalliance.com/page.cfm/Act...

Sir Alan Sugar



“BBC TV’s The Apprentice is a rare thing – an example of broadcasting that not only entertains, but also educates and promotes the world of business to the wider UK population”, according to B2B Marketing editor, Joel Harrison.

So imagine the delight of the live event sector when Sir Alan Sugar chose AEO Member, Clarion Events’ The Baby Show at Earls Court, London to give his contestants their task in week nine of The Apprentice.

Details on how to harness the power of Live Event Marketing to develop your business.
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Brands that don’t jump on this may find their competitors will ‘bid’ for the community spec
The future of the social web - marketing, eCommerce, CRM, and advertising
http://www.web-strategist.com/blog/2009/04/27/futu...
by Jeremiah K. Owyang

Products and services will be rated by online communities, like it or not - Make your online content social and aim to share it on the right platforms (yes - that means “fishing where the fish are”
A Power Shift To Consumers.  New Forrester Report

Today's social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising.

IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience.

Consumers will rely on their peers as they make online decisions, whether or not brands choose to participate. Socially connected consumers will strengthen communities and shift power away from brands and CRM systems; eventually this will result in empowered communities defining the next generation of products.
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Over 1,000 great marketing ideas on getmemedia
Getmemedia.com : How to reach over 500,000 readers - advertise with thelondonpaper
A colourful and upbeat product which is easy to consume on the way home when they are free to be influenced
http://www.getmemedia.com/GetMeMedia/Opportunity.a...

thelondonpaper has a vast database of clients who have used this opportunity in the past successfully to generate revenue & keep thelondonpaper a freesheet. These companies include: 3, 02, Sony, Singstar, Goodfella's, Orange, British Airways, Ikea,

Tell us about the Opportunity / What is it?

thelondonpaper is a free newspaper distributed in the afternoon in London to commuters. An opportunity is available to advertise in print and various packages are available (Print creative e.g. classifieds, integrated advertising and promotions e.g. reader offers & competitions).

thelondonpaper is a freesheet which focuses on consumer lifestyle & contains engaging up-to-date editorial featuring tomorrow's news. - A colourful and upbeat product which is easy to consume on the way home when they are free to be influenced.

Keep up to date with the latest news and ideas with getmemedia.com
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Download on social networking
What’s a blog? How can I use LinkedIn? Should I be on Facebook? Does Twitter matter?
You can create your own extensive opportunity network
http://brandimpact.wordpress.com/2009/05/18/gettin...

It can be a little bit intimidating for many folks, getting started with social networking. What’s a blog? How can I use LinkedIn? Should I be on Facebook? Does Twitter matter? How do I start?

Here is a free e-book(let) download for those looking to get involved (or more deeply involved) with social networking:
Getting Started with Social Networking.

A condensed slide show is also available here on Slideshare.
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British and Irish Lions tour of South Africa
The Lions in the Kruger Park - new video
Brilliant - c'mon the Lions
http://www.youtube.com/watch?v=Qd9amiLqIyc

Brian O'Driscoll, Gareth Edwards, Jason Robinson and Gavin Hastings
Put a Lion up against a Springbok in Kruger Park, there is usually only one winner. However on the park grounds of the Absa Stadium, Loftus Versfeld and Coca-Cola Park,the Springboks and Lions fight out a more even battle.

Brian O'Driscoll, Gareth Edwards, Jason Robinson and Gavin Hastings train ahead of the HSBC British and Irish Lions tour of South Africa in 2009.
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Your own blog
How to build Google page rank for your company using your own blog
The first thing prospects do when looking for a consultant or researching your business is to check Google
http://www.themarketingblog.co.uk/index000358716.c...
by Will Corry

Photo Shutterstock : Google : How to build your reputation and generate revenue using your own blog

The first thing prospects do when looking for a consultant or researching your business is to check Google. One of the easiest ways to dominate search engine results is blog marketing. 

Secure those important top spots for your company in Google with  theMarketingblog Guest Blogs. They will allow you to be part of that important blog conversation both from a Google ranking point of view and as a worthwhile lead generator...

To find out more about your future Google ranking conversations call Will Corry 01784 434 412 today for a more than useful chinwag. Your time will be well spent and you can have your first blog created during June in order to write business in the third quarter.
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theMarketingblog - it's our birthday
How to get a special issue of theMarketingblog created for your company at the right 'birthday' price
Your special issue will be sent to over 40,000 senior marketing executives
http://www.themarketingblog.co.uk/index000358716.c...

We have sharpened the pencil and given this concept the benefit of a special rate, which is only £785 It's our sixth birthday at theMarketingblog in June and we are celebrating by giving you the opportunity of benefiting from a series of six special issues running through the month.
 
You can have over 50% of the editorial in the issue (8 to 10 articles, stories, case studies)which will be devoted to your business.  It is a great way to secure ongoing business for the rest of 2009.  We have sharpened the pencil and given this concept the benefit of a special 'birthday' rate, which is only £785 and we have dropped the set up fee. It is a winner!

You could have a 'birthday' issue the same as these recent examples 
Internet World   Real Food Festival  Sample Answers

Call Will Corry of purple penguin about the potential of your special 'birthday' issues. 01784 434 412. Call today as there are only four issues still available 
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Susan Boyle

Susan Boyle's troubles won't stop the Britain's Got Talent juggernaut.

Susan Boyle's difficulties after Britain's Got Talent are not so different from those of more conventionally famous performers.
  

Tomorrow

Wednesday, June 3, 2009 will see the third Mobile Retailing Conference, hosted by Retail Knowledge at One Great George Street, Westminster, London.
  
110% Social Marketing concept added to the plan

Here is important news for UK marketers....

TheMarketingblog have linked a new 110% Social Marketing concept to our long established and successful 'Guest Issues' winner.

Find out more for your business ... call or email Will Corry 01784 434 412
  

300+ tips for e-commerce professionals.

Here are some of the best articles to provide you with a feast of ideas to help you improve your websites, strategies and operations.
 
Ken Saro-Wiwa

The video Shell did not want you to see...

In May 2009, multinational oil giant Shell will stand trial in United States federal court to answer to charges that it conspired in human rights abuses including murder in Nigeria in the 1990s. ...
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Laughter Spot
Out of the pub - into the harbour

Here is an example of the efficiency of the Irish.

Imagine a peaceful Irish harbour. Paddy O'Brien came out of the pub and drove his van off the quay into the sea.

Here is how they recovered his van from the bottom of the harbour.
  
"How many women can a man marry?"

A little boy was attended his first wedding. After the service, his cousin asked him, "How many women can a man marry?"
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