Friday, September 10, 2010 Find out about Bing  
Ingenious drunken hijinks fail to amuse in cold light of day
New anti-binge drinking TV ads from VCCP set for launch
http://www.youtube.com/watch?v=Hba3clJ9XWw

Hi Will, So another year passes and members of the general public have won Britain's Got Talent viewers over with their solo performances, but these individuals weren't so obliging:

It follows on from last year's You Wouldn't Do It Sober campaign. This time round, the clips are all about getting members of the public to indulge in drunken behavior, except without being drunk.

It's a bit of a social experiment: will people still fight, flirt, fall over etc without 10 pints inside them? The film was created by VCCP and they are seeding it on behalf of the Home Office.
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Are you suffering from follow up fatigue at your company?
http://www.themarketingblog.co.uk/index000358716.c...
by Will Corry

Follow up fatigue is probably stopping your company from not only reaching but exceeding your targets. The American Business Press tell their members that new subscribers will say yes not after the third or fourth approach but on the seventh and eighth request.

Are you following up on that early sign of interest and talking with your prospects at the right time and on a regular basis - when they are ready to make that all important buying decision. That is after you have reminded them about your product or service the seventh or eighth time.

If this strikes a chord please call us at theMarketingblog. We have now developed an approach which will keep your company top of mind with top quality, highly readable articles, case studies which will position you when business is being written.

Find out more - call Will Corry 01784 434 412 today and
avoid 'follow up fatigue'
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Video of The Apprentice
The Enterprise Tsar's choicest rants
Cassetteboy lays waste to Sir Alan Sugar
http://www.youtube.com/watch?v=Yxi6QDwQyLU

Sir Alan's choicest rants into a

Much has already been written about Sir Alan Sugar's appointment as Gordon Brown's enterprise tsar and most of it has been negative.

There is an irony in Brown's decision to give a man famed for firing people that are not up to the job a role in his beleagured Government.

To celebrate his new position theMarketingblog found this Alan Sugar special. This is genius: an incredible edit of clips from various series of The Apprentice to create one of the funniest videos of recent times.

If you haven't seen it already, remixer Cassetteboy has spliced together Sir Alan's choicest rants into a "bloody" amusing video. Warning: the language is not for the faint-hearted.
 

Getmemedia.com : Pick of the week.....
Ocean yacht races : Sponsorship of World renowned and inspirational skipper Steve White
Showcase your services or products using a campaign which delivers huge global media coverage
http://www.getmemedia.com/GetMeMedia/Opportunity.a...

Sponsorship of world renowned and inspirational Skipper Steve White www.getmemedia.com

Our opportunity offers you involvement
with a series of the greatest Ocean yacht races in the World, culminating in the ultimate sporting event -The Vendee Globe 2012 - a single handed non stop, no assistance, lap of the planet. 

The Weymouth-based sailor Steve White, who finished eighth in the last edition of the Vendée Globe, is already looking for a partner with whom he can work towards the 2012 edition of the race. After attending the recent Vendée Globe prize-giving ceremony, he appears to be even more enthusiastic than ever about taking part again in 2012 and is convinced that the coverage offered by such a race would be exceptional for a sponsor..

Keep up to date with the latest news and ideas with getmemedia.com

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Ford : Are you a Social Media company?
Ford bets the Fiesta’s future on social networking
They’re calling this campaign the Fiesta Movement
http://www.zoomilife.com/2009/05/19/ford-bets-the-...

This could be an extremely smart move for Ford, given their target market for the Fiesta.


Ford has changed marketing tack completely and is jumping into the social networking phenomenon to promote the Fiesta. A hundred people who’re using the cars as everyday vehicles are posting online to various social networking sites like Facebook and blogs.

The idea, obviously, is to both transform Ford from the stodgy American automaker to the edgy, current company with a cool product that appeals to Generation Y.
 

A whitelabel option for B2B applications
Branding a gift card is potentially one of the most worthwhile moves a company could make
Opinion piece – Your branding in their wallets
https://www.3vgiftcards.com/about-3V-gift-cards.ht...

Mark Towler, Business Development Director, 3V Transaction Services 3V Transaction Services recently introduced the first online Visa gift card to the UK, which can be used in both the B2B and consumer market.

The Visa gift card has a whitelabel option for B2B applications which allows companies to achieve an extremely personal level of brand positioning

Mark Towler, Business Development Director, 3V Transaction Services says...
  Every marketer knows the importance of brand communication and placement whether they’re in the B2B or B2C market.

A logo conveys its organisation’s mission, objectives and promise to clients, and is one of the most vital elements in the success of a business – both internally and externally.

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Top of Google?
How to build Google page rank for your company using your own blog
The first thing prospects do when looking for a consultant or researching your business is to check Google
http://www.themarketingblog.co.uk/index000358716.c...

Photo Shutterstock : Google : How to build your reputation and generate revenue using your own blog

The first thing prospects do when looking for a consultant or researching your business is to check Google.

One of the easiest ways to dominate search engine results is blog marketing. 

Secure those important top spots for your company in Google with  theMarketingblog Guest Blogs. They will allow you to be part of that important blog conversation both from a Google ranking point of view and as a worthwhile lead generator...

To find out more about your future Google ranking conversations call Will Corry 01784 434 412 today for a more than useful chinwag. Your time will be well spent and you can still have your first blog created during June in order to write business in the third quarter.
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Next Generation Talent programme
A cheeky look at the stereotypes of advertising
Plus research on young people's post-Uni plans
http://www.youtube.com/watch?v=PQoNXINI6to
by Alan Duncan

Student entry

Hi Will, I'm working with the Next Generation Talent programme. We have put together this video - a cheeky look at the stereotypes of advertising. Hope you'll take a look.

http://www.youtube.com/watch?v=PQoNXINI6to

The video has been launched alongside some research we've just released that looked into young people's post-Uni plans and found that many are looking to advertising, marketing and other creative industries over banking and finance due to the recession. Alan Duncan 020 7927 9999
 

It's about drinking tea
It's got tea and Yorkshire at the heart of the idea
Shuttleworth arrives in tea style
http://www.youtube.com/watch?v=m-2LIAANV5Y

John Shuttleworth

New TV Commercial from the people at Yorkshire Tea, featuring John Shuttleworth, versatile singer-songwriter from Sheffield South Yorkshire. It includes one of his latest tracks "The Importance of Teatime".

Big thumbs up for this new Yorkshire Tea campaign. It's got tea and Yorkshire at the heart of the idea. Which is why it's a brilliant ad for Yorkshire Tea. And why we love it. Hats off to everyone involved at BMB.

"I am a coffee drinker but I shall now be making time for tea"
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Bing

Bing Is Not Google,
but it might be better than you think

What does Bing mean for your own company's search marketing strategy?

Microsoft's Bing overtakes Yahoo in search engine stakes - but only for a day.

Omniture announces analytics and reporting capabilities for Bing.

 

These brainy undergraduates at Oxford University seem have to mislaid their gowns...and all the rest of their clothing.
 

Posters from the past - 100

Classic posters
from the past
 

110% Social Marketing concept added to the plan

TheMarketingblog have linked a new 110% Social Marketing concept to our long established and successful 'Guest Issues' winner.

Find out more for your business ... call or email Will Corry 01784 434 412
 


 
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Everyone has stolen a tantalizing glance at a nice rack or an amazing posterior at least once in their life.
 

Shreddies ‘Nanas’ freed from sweatshop
One woman lashed out with her knitting needles and badly injured one officer

Four hundred elderly women have been freed from a factory in the Midlands where they were employed to ‘knit’ Shreddies for a pittance.
[inside...]
 

MySpace UK founder Jay Stevens exits for Rubicon Project
Jay Stevens

Hi Will....Jay Stevens has left MySpace and joined the Rubicon Project to lead their international outreach.
 

Laughter Spot
Telegraph withdraws expense claim allegations ‘after doing the figures again’

The Daily Telegraph has issued a front-page apology over the expenses allegations after discovering that its political staff ‘hadn’t read the second column correctly.’
[inside]
 

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