Follow up fatigue is probably stopping your company from not only reaching but exceeding your targets. The American Business Press tell their members that new subscribers will say yes not after the third or fourth approach but on the seventh and eighth request.
Are you following up on that early sign of interest and talking with your prospects at the right time and on a regular basis - when they are ready to make that all important buying decision. That is after you have reminded them about your product or service the seventh or eighth time.
If this strikes a chord please call us at theMarketingblog. We have now developed an approach which will keep your company top of mind with top quality, highly readable articles, case studies which will position you when business is being written.
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avoid 'follow up fatigue'