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insight engineers - independent marketing research
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Five important moments of insight from the shopper experience
Influencing behaviour and CapEx decisions
http://www.insight-engineers.com
by Phil Gray
Most retailers and manufacturers will tell you they are constantly seeking new ways to better understand customers and to influence their shopping behaviour.
insight engineers has identified real moments of insight from better understanding the conscious and unconscious customer experience. By assimilating differing shopper perspectives, we provide actionable input into CapEx decisions by establishing which elements of the customer experience (e.g. exterior & interior signage; POS; websites; etc.) are working well, which need improving and which could be dispensed with.
If you or someone else in your organisation, would like help with superior customer understanding, please email me, phil.gray@insight-engineers.com, or call insight engineers on +44 (0) 1494 681 480.
Please visit our web site for more information about us:
http://www.insight-engineers.com
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How to get 'avid' readership
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Have you had an attack of the longwindedpomposities?
“If you’re boring, then any amount of follow-up is too much!”
http://www.strategies.co.uk/portfolio/
Does this ring a bell with you? The biggest mistake business owners make when they sit down to write an article, report or, indeed, any “official” written communication, is they get an attack of the longwindedpomposities.
It’s a terrible affliction with the dreadful symptoms of making you seem like a really dull and boring person.
At theMarketingblog we create newsletters and blogs which clean out the terrible longwindedpomposities. They get 'avid' readership - because they are designed to make the reader want to open the email each and every time it pops up.
We can create a business blog for your website. In fact we can, along with Strategies set up a brand new website that will work for you. Call or email Will Corry 01784 434 412 today and banish those longwindedpomposities for ever.
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Rethink blogging
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How to create product-related content that leverages the strength of expertise from your company
Use blogs to extend social reach, drive online sales
http://www.strategies.co.uk/portfolio/
This article from Heidi Cohen, has excellent pointers for large corporate and group blogs, as well as one-person shows.
Rethink blogging. Before you say that's old hat, let me clarify. Blogging shouldn't be the sporadically updated, self-serving promotion broadcast channel that many retailers, including a few of my clients, create.
Rather I suggest creating product-related content that leverages the strength of expertise from your company. You can use your blog posts to provide useful solutions for consumers as part of an integrated social media marketing strategy to extend your reach and provide engagement that results in sales.
Via Strategies - a website design and web development agency based in Camberley, Surrey.
Serving local, national and international clients outside of the UK, they focus on the design of bespoke, database-driven websites in addition to marketing their own range of established web-based products.
Contact Strategies Group Call +44 (0) 1276 701200
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theMarketingblog - Will Corry 01784 434 412
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Are you suffering from follow up fatigue at your company?
http://www.themarketingblog.co.uk/index000358716.c...
by Will Corry
Follow up fatigue is probably stopping your company from not only reaching but exceeding your targets. The American Business Press tell their members that new subscribers will say yes not after the third or fourth approach but on the seventh and eighth request.
Are you following up on that early sign of interest and talking with your prospects at the right time and on a regular basis - when they are ready to make that all important buying decision. That is after you have reminded them about your product or service the seventh or eighth time.
If this strikes a chord please call us at theMarketingblog. We have now developed an approach which will keep your company top of mind with top quality, highly readable articles, case studies which will position you when business is being written.
Find out more - call Will Corry 01784 434 412 today and
avoid 'follow up fatigue'
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Laughter Spot
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After a few days, the Lord called to Adam and said, "It is time ...
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