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Research solutions
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"Grounded insights on how to engage consumers and how to make communications pay in changing times"
New MSW/ i.e Communications Research Solutions division
http://www.mswresearch.com/
by Jeff Deighton
New York headquartered, international research group, MSW, previously McCollum Spielman Worldwide, has selected insight engineers, headquartered in the UK, as their new brand and communications partner for the UK. Jeff Deighton, Managing Partner, insight engineers, said:
“Most clients are asking for grounded insights on how to engage consumers and how to make communications pay in changing times. It is very exciting for us and our clients that insight engineers now has a proven set of approaches, & benchmark metrics, available for experienced & sensitive use in Europe.
We can now cover a full range of brand building issues from strategy identification and both single & multi channel communications research, through to advertising/ brand health tracking, market/ media modelling and ROI accountability.
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Morrisons has them cheering in the aisles
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Will you back Morrisons’ sales momentum?
Top retail destination for share shoppers in yesterday's buying spree
http://www.theretailbulletin.com/news/morrisons_fi...
Shares in the country’s fourth biggest supermarket were marked up 9¾p to 285¾p as Merrill Lynch told clients to back Morrisons’ sales momentum, which has been backed up by improved margins and savings.
The broker said that while big grocers’ share prices reflected concerns over falling food inflation, “the need for the industry to wean itself off promotions means we would stick to the proven volume drivers such as Morrisons”.
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Planning a website re-design, updates or changes?
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If you are planning to update, redesign or add to your web presence, we would greatly appreciate the opportunity to earn your business! Call Will Corry 01784 434 412 today - your time will be well spent.
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'Eye Candy' Caddies out of bounds
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Is this service'culturally insensitive' or perhaps it is 'exploitation'?
Model golf caddy service banned
http://www.eyecandycaddies.com/
Eye Candy Caddies website.
The golfing community has been split by the birth of a controversial new caddy service which provides attractive, nubile women to carry players' clubs. Eye Candy Caddies provides attractive young female models to caddy at golf clubs across Britain.
However the story is these Eye Candy caddies, attractive young women with a debatable knowledge of the game, are banned from four Leaderboard courses.
Golfers can find out more information on Eye Candy Caddies or arrange an introductory offer, by calling Sarah or her team on telephone 020 8866 4500 or 07932 001 801
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"I'd rather go naked than wear fur."
Supermodel Naomi Campbell has started a campaign to be the face of the luxury furrier Dennis Basso.
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WWF-UK has launched a series of DRTV campaigns as part of a major acquisition drive to encourage new supporters to adopt an animal.
The campaign was created by Kitcatt Nohr Alexander Shaw and rolls out in September.
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Essex (Earls Colne)-based marketing company, redPepper Marketing’s, Jo Gould, 23, is to raise funds for Cancer Research UK by driving 1450 miles from Essex to Valencia in a 20 year old £150 eBay-acquired Honda Prelude, as part of a charity drive called the Ramshackle Rally.
She will be accompanied by friend, Ros Compton, 23, of Birch.
Please sponsor team All The Gear, No Idea
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Sony make products which inspire their consumers to create.
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Microsoft Apologizes
Have you seen a truly awful piece of Photoshop work?
10 More Tech Company Photoshop Disasters.
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Lord Puttnam, the Oscar-winning film producer, has been appointed chair of judges for the 2009 DMA awards.
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Prince's gaffe offends Palace guest.
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Traffic congestion relieved by man blowing car horn.
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Great content
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