Friday, September 10, 2010 British Airways' first TV ads in two years  
British Airways' first TV ads in two years highlight exotic coming events to tempt economising holidaymakers
British Airways 'mumbai' by Bartle Bogle Hegarty
http://www.youtube.com/watch?v=ngfHiX0a1U0

Watch the new ad.

British Airways is to launch its first TV campaign in two years, with an ambitious series of ads that feature events including the migration of wildebeest and the El Superclásico football clash between Boca Juniors and River Plate in Buenos Aires.

The airline, which last ran TV ads in August 2007, will launch the first in a series of nine commercials on Monday on ITV1.

The first new BA ad for two years gives us an excuse to dig out the old ones.
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Load all your future marketing press releases at no charge
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The new business portal for marketing with a searchable directory of service sites.

How to get all your stories for your company loaded at no charge into a new site with a great URL www.marketinguk.co.uk  

We have just launched another marketing site called MarketingClout The new business portal for marketing with a searchable directory of service sites. http://www.marketinguk.co.uk/

May I suggest you register and then you can load all your marketing releases at no charge.  The reach is over 100,000 decision makers and influencers – so it will give you  'tasty' exposure. Another major factor about the site is the URL. http://www.marketinguk.co.uk/  SEO will be brilliant! Please come on board...

Do you want to know more about the new 4u plan in theMarketingblog and Marketing CLOUT?
Call Will Corry 01784 434 412 today.
 

Research solutions
"Grounded insights on how to engage consumers and how to make communications pay in changing times"
New MSW/ i.e Communications Research Solutions division
http://www.mswresearch.com/
by Jeff Deighton

Jeff Deighton, Managing Partner, insight engineers

New York headquartered, international research group, MSW, previously McCollum Spielman Worldwide, has selected insight engineers, headquartered in the UK, as their new brand and communications partner for the UK.

Jeff Deighton, Managing Partner, insight engineers, said:

“Most clients are asking for grounded insights on how to engage consumers and how to make communications pay in changing times. It is very exciting for us and our clients that insight engineers now has a proven set of approaches, & benchmark metrics, available for experienced & sensitive use in Europe.

We can now cover a full range of brand building issues from strategy identification and both single & multi channel communications research, through to advertising/ brand health tracking, market/ media modelling and ROI accountability.

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Internet Retailing’s 2009 conference
Making your product data sing: Best practices for guiding customers to buy online
Internet Retailing’s 2009 conference
http://www.screenevents.co.uk/IR2009/Stream2.html

Online sales are becoming a critical source of company growth. Yet the online customer experience – helping customers find the best product – is often given secondary attention. What can you do to help guide customers to the best product?

How can you make the online channel a more effective selling vehicle? And do you have your product data and marketing practices aligned to make your website effective?

Come to Internet Retailing’s 2009 conference and hear Omar Haque, Managing Director, AxciomCSG speaking about 'How you can make the online channel a more effective selling vehicle'.
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Morrisons has them cheering in the aisles
Will you back Morrisons’ sales momentum?
Top retail destination for share shoppers in yesterday's buying spree
http://www.theretailbulletin.com/news/morrisons_fi...

We would stick to the proven volume drivers such as Morrisons

Shares in the country’s fourth biggest supermarket were marked up 9¾p to 285¾p as Merrill Lynch told clients to back Morrisons’ sales momentum, which has been backed up by improved margins and savings.

The broker said that while big grocers’ share prices reflected concerns over falling food inflation, “the need for the industry to wean itself off promotions means we would stick to the proven volume drivers such as Morrisons”.
 

Lead delivery
Panic and angst about lead flow has risen to alarming levels
http://www.emergencemarketing.com/2009/07/21/where...

First of all, the funnel metaphor is broken

Many senior sales executives are still looking for a predictable flow of leads at the end of a lead acquisition and nurturing “funnel.”

And while many marketers have been struggling with expectation settings around predictable lead delivery for more than a decade, their sense of panic and angst around this issue has risen to alarming levels.
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Planning a website re-design, updates or changes?
Trying to get through to the next round for your company?
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We specialize in website design, application development and online marketing services! Our two main sites are theMarketingblog and MarketingClout

We have an intimate understanding of the challenges that businesses encounter today having been in action for nearly 10 years now. Here is one of our new newsletters for you to check. It is E Commerce Eye. We could develop a similar business blog or newsletter for your company

If you are planning to update, redesign or add to your web presence, we would greatly appreciate the opportunity to earn your business!

Call Will Corry 01784 434 412 today - your time will be well spent.

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'Eye Candy' Caddies out of bounds
Is this service'culturally insensitive' or perhaps it is 'exploitation'?
Model golf caddy service banned
http://www.eyecandycaddies.com/

The golfing community has been split by the birth of a controversial new caddy service which provides attractive, nubile women to carry players' clubs Eye Candy Caddies website.

The golfing community has been split by the birth of a controversial new caddy service which provides attractive, nubile women to carry players' clubs. Eye Candy Caddies provides attractive young female models to caddy at golf clubs across Britain.

However the story is these Eye Candy caddies, attractive young women with a debatable knowledge of the game, are banned from four Leaderboard courses.

Golfers can find out more information on Eye Candy Caddies or arrange an introductory offer, by
calling Sarah or her team on telephone 020 8866 4500 or 07932 001 801

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“Racey Shapes” Marketing
Great 70’s style commercial for Bonds underware
http://www.youtube.com/watch?v=wJEtdBXZ-iE

Watch video.

Bonds underwear for women is given a 1970s treatment in “Racey Shapes”, a television commercial featuring women on roller skates, wearing Bonds Keenie g-strings and Super Scoop bras and tank tops.

The roller skater team, four of whom are pro skaters, roll in and out of an outdoor arena, circling a fountain before disappearing again. Music is 15 to 20 by New York band The Phenomenal Hand Clap.
 

Kyp
Field marketers need to be smarter about how and when they are targeting consumers
Commuters least receptive to promotional materials
suggests new research by Kyp

http://www.kyp.com/

From its 'look-at-me' design to its 'can't-put-me-down' appeal, there are many great things about the iKyp



Commuters least receptive to promotional materials, suggests new research by Kyp

Marketing spend is being wasted through poorly targeted distribution activities according to new research by brand engagement specialists Kyp.

A survey of 3,000 people around the UK, found that more than five times as many people read promotional information and offers at home in the evenings and weekends (61 per cent), rather than when they are commuting to or from work (12 per cent).
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Webcredible download : the changing markets that price comparison sites have faced
http://www.webcredible.co.uk/user-friendly-resourc...

Download the report  This new Future Comparisons Report examines the changing markets that price comparison sites have faced and continue to face.

It looks at past trends and how the comparison site market currently stands, as well as making robust recommendations for future developments.

Based in London Webcredible offers a range of usability & accessibility services for websites, intranets, mobile devices & applications. They research, design & build interfaces to support user requirements & business goals.

 

"I'd rather go naked
than wear fur."


Supermodel Naomi Campbell has started a campaign to be the face of the luxury furrier Dennis Basso.
[more...]
 

The panda is an iconic animal for WWF

WWF-UK has launched a series of DRTV campaigns as part of a major acquisition drive to encourage new supporters to adopt an animal.

The campaign was created by Kitcatt Nohr Alexander Shaw and rolls out in September.

[more...]
 
Ross Compton, left, and Jo Gould prepare for the rally

Essex (Earls Colne)-based marketing company, redPepper Marketing’s, Jo Gould, 23, is to raise funds for Cancer Research UK by driving 1450 miles from Essex to Valencia in a 20 year old £150 eBay-acquired Honda Prelude, as part of a charity drive called the Ramshackle Rally.

She will be accompanied by friend, Ros Compton, 23, of Birch.

Please sponsor team
All The Gear, No Idea

[more...]
 
A new marketing campaign which will be rolled out across all of the Sony brands and sister companies

Sony make products which inspire their consumers to create.

 
Microsoft was just the latest tech company betrayed by its graphic design and marketing departments

Microsoft Apologizes

Have you seen
a truly awful piece of Photoshop work?


10 More Tech Company Photoshop Disasters.
 

Lord Puttnam
Lord Puttnam, the Oscar-winning film producer, has been appointed chair of judges for the 2009 DMA awards.
[more...]
 
Prince Philip

Prince's gaffe offends Palace guest.
[more...]
 


Traffic congestion relieved by man blowing car horn.
 



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Laughter Spot
Do not climb...

Life is seriously funny...
 

The balls are just for decoration

A family is at the dinner table. The son asks his father, "Dad, how many kinds of .....
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Noel Gallagher’s decision to leave Oasis - Hitler reacts

Adolf Hitler wasn’t known for his cool head and even temper but his reaction to Noel Gallagher’s decision to leave Oasis was unexpected.
 


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