Wednesday, September 8, 2010 Q. What are Boots, Alliance and Leicester and The Co-operative Group doing on October 7th? They are at Retail Fraud "on the road"  
'Listen up, rappin' crew, come on in and take a pew'... Church tries to appeal to the young
Church of England: Wants you to go ‘Back to Church [on] Sunday’
http://www.backtochurch.co.uk/

The Video

In an attempt to boost their numbers, the Church of England have organized a ‘Back to Church Sunday’ campaign with Christian media company, Whistling Frog Productions.

Along with the aid of traditional word-of-mouth, and a snazzy YouTube video, the Church of England has decided to run its first ever radio campaign. They hope that by doing so, they can appeal to more people than normal. They’ve asked all the parishes to pull together in order to foot the £400-900 bill.

Although the YouTube video shows more of an older conservative crowd attending, a portion of the radio spot is read as a rap:

‘Don’t look to make no airs and graces, faked up smiles and masked up faces. No need to make no innovation, please accept this as your invitation..

Audio link: Listen to the radio spot here

Website: Back to Church Sunday.
[more news inside]
 

Q. What are Boots, Alliance and Leicester and the Co-operative Group doing on October 7th?
A. Talking about fraud at 'Retail Fraud goes On the Road'
http://www.retail-knowledge.co.uk/RF_on_the_road_0...

Taking place at the Walkers Stadium, Leicester on October 7 and hosted by Retail Knowledge, Retail Fraud On The Road will offer those retail organisations, based outside of the normal catchment area of London and the South East

Following the sixth annual Retail Fraud conference (April 2009), attended by over 400 delegates from 160 different retailer organisations, Retail Fraud is now going “on the road” ….

Taking place at the Walkers Stadium, Leicester on October 7 and hosted by Retail Knowledge, Retail Fraud On The Road will offer those retail organisations, based outside of the normal catchment area of London and the South East, the opportunity to hear, learn, meet and experience the very best in retailer case studies, market insight and supplier expertise from within the fraud and loss prevention community.

Featuring one main conference stream focusing on Fraud and Loss Prevention Solutions including CNP fraud prevention, online and multi-channel fraud, data mining and business intelligence.
[more news inside]
 

Banners on mobile web
"Coke: Banners on mobile web are the best way to drive traffic to mobile sites. Obvious, but worth stating again...and again..and again"
Mobile Marketing Forum in Berlin overview from Mike Wehrs
http://www.mmaglobal.com/main

Coke: Banners on mobile web is best way to drive traffic to mobile sites. Obvious, but worth stating again...and again..and again.

Mike Wehrs is the President and Chief Executive Officer (CEO) of the Mobile Marketing Association (MMA).

Late last week we had a definite content edge with an exclusive conference call with Mike on the last day of the Mobile Marketing Forum in Berlin .

One liners from the Forum...The banner has been a core component of online advertising campaigns for years and now is making its mark in the mobile world. Coke: Banners on mobile web is the best way to drive traffic to mobile sites. Obvious, but worth stating again...and again..and again.

Whitepaper: “Snacking” The Mobile Web.
[inside]
 

Retail Fraud On The Road
M&S tackles fraud with Sysrepublic
http://www.onwindows.com/Articles/MandS-tackles-fr...

Marks & Spencer has signed a deal with Sysrepublic to implement a solution to help tackle fraud, theft and shrink across its stores. The trial will be rolled out to the entire store portfolio later this year.

“We selected the Sysrepublic Secure system to automatically analyse POS data to detect fraud patterns,” said Darrell Stein, director of IT and logistics at M&S.

“The Sysrepublic team was very flexible in assisting us with proving the business case for the project, running a two week trial to achieve this in 120 stores.”

Sysrepublic Secure is a comprehensive retail loss prevention solution that transforms and advances how fraudulent POS activity is identified, tracked, and stopped.

Retail Fraud is now going “on the road” … meet the team from Sysrepublic there.

[inside]
 
Mobile content
If you lose your shirt, at least the models
will do so also

Puma makes stock market hot
http://www.youtube.com/watch?v=KtNLpKPL6Eo



So, as they say, if you lose your shirt, at least the models will do so. Here's a little video on how the app works

PUMA Bodywear brings you a little joy during these volatile economic times. The PUMA Index is a real stock market ticker, but with an added bonus. When the market goes down the models clothes come off.

So, being available as an iPhone app, this thing called "The Index" works as follows: the worst the economic indexes are going, the less clothes the models will wear. And the opposite.
[inside]
 

PR secrets, inside knowledge, tools and contacts
"We’re giving Public Ltd the tools and know-how to unleash the immense benefits of PR"
Every business has a news story waiting to be told.Someone has to tell it.
http://www.prpro.co.uk/

In essence, the PrPro™Toolkit is a ‘PR campaign in a box’

The PrPro™ Toolkit has just been launched. This equips Public Ltd to do their own publicity, without having to resort to the expense of a freelancer or PR agency.

Louise Findlay-Wilson, Managing Director of
Energy PR, the company behind the Toolkit, explains why it’s such an important development:

“In these tough times new businesses need to get out there and promote themselves. Yet their spend needs to stay under tight control. This seems like an impossible conundrum, but PR solves it. It puts your business on the map, it can really ramp up sales and if you do it yourself - which you can do with the Toolkit - it costs you nothing! It’s absolutely perfect for entrepreneurs.”

Download Your Free 10 Minute Tips.
[inside]
 

‘Card not present’ transactions
Paul Simms says....Woolwich, Plumstead (SE18) and Thamesmead (SE28),- the places with the most fraudulent concentration of ‘bad’ card activity in the UK
An analysis of the 3rd Man’s records
http://www.the3rdman.co.uk/news/index.php

Paul Simms - Founder & Chief Executive of the 3rd Man

Many of Britain’s high street shops may have been affected by the economic downturn, but millions of consumers have been more than happy to spend their money online and through mail order with their favourite retailers.

However, once again the dark side of card usage is revealed as fraud specialists, the 3rd Man, unveil the extent of criminal card activity and in particular the worst places in Britain for attempted card fraud.

An analysis of the 3rd Man’s comprehensive and detailed records shows that between August 2008 and August 2009, shoppers spent an estimated £46 billion using their cards in ‘card not present’ transactions, the term used to describe purchasing when, for example, a customer is buying online or by phone.

Retail Fraud is now going “on the road” … meet the team from the 3rd Man there.
[inside]
 

Extend your reach with Marketing CLOUT
Kirsten Load all your future marketing press releases for Public Ltd at no charge
http://www.marketinguk.co.uk/login.asp

The new business portal for marketing with a searchable directory of service sites.

Kirsten How to get all your stories for Public Ltd loaded at no charge into a new site with a great URL www.marketinguk.co.uk  

We have just launched another marketing site called MarketingClout The new business portal for marketing with a searchable directory of service sites. http://www.marketinguk.co.uk/

May I suggest you register and then you can load all your marketing releases at no charge.  The reach is over 100,000 decision makers and influencers – so it will give you  'tasty' exposure. Another major factor about the site is the URL. http://www.marketinguk.co.uk/  SEO will be brilliant! Please come on board...

Do you want to know more about the new 4u plan in theMarketingblog and Marketing CLOUT?
Call Will Corry 01784 434 412 today.

[extend your reach, influencing power and search engine position.]
 


Asda uses YouTube to strike back at chicken-licking employee.

Here's what their employees think about a former colleague's childish video.
 

Retail Fraud 'on the road'

 
Retail Fraud “on the road” will be filled with top tier retailers, end user case study presentations and insightful comment on all aspects of Retail Fraud.
[more...]
 
What delegates have said
about the Retail Fraud
conferences in the past

[more...]
 

Kirsten

How to extend your reach, influencing power and search engine position.
 

Latest speakers
Retail Fraud
'on the road'
 


 

 

 

 


Search Articles
Search for articles containing:
Monetising ad space that goes unsold
The Rubicon Project - CPMs up for ad publishers

Frank Addante from The Rubicon Project

The Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into emerging industry trends and market shifts for 2009

Interview with
Frank Addante
from
The Rubicon Project.
[inside...]
 

Beer for people who like it
in the can


An American expression totally exploited in this ad for Bud Light Lime. Most folk in the UK will pick up the direction. Dare I say ...enjoy?
 

Drug experiment released on YouTube
Bad marketing and
PR idea



A young man has been filmed falling off his chair and lying incapacitated under the influence of a ‘legal high’ drug, all in the bid to promote the launch of a new film.
[inside...]
 

Laughter Spot
"Wanted: 50 girls for stripping machine operators in factory"


We thought you would enjoy this fun collection of small ads bloopers. We particularly liked these two ....

"Now is your chance to have your ears pierced. Get an extra pair to take home"

"Sheer stockings. Designed for fancy dress, but so serviceable that lots of women wear nothing else"

[inside]
 
Special issues opportunities

Get an issue like this one you are reading
(Retail Fraud on the road) for your event.

Call Will Corry 01784 434 412 - your time will be well spent.
 

Published by Purple Penguin
Copyright © 2009 purple penguin online. All rights reserved.
FORWARD TO A COLLEAGUE
RSS Feed
Created with Newsweaver