Wednesday, September 8, 2010 John Lewis set to add £70m to its online fashion sales by 2011 : Internet Retailing Conference  
John Lewis set to add £70m to its online fashion sales by 2011
Internet Retailing conference : Hear from retailers who have spent the past year integrating systems, processes and people
www.johnlewis.com/fashion

John Lewis fashion site currently accounts for around 6% - or £20 million-  the firm wants this to rise more than four-fold by 2011 John Lewis in new fashion expansion

Innovation, best practice and excellence in customer service through all areas of ecommerce and cross-channel retailing are the key themes for successful retailing online in 2009 – and are the subject of the three streams at this year’s Internet Retailing conference. Hear from retailers who have spent the past year integrating systems, processes and people and those for whom the customer is truly at the heart of their business. 

Internet Retailing conference are honoured that two of the world’s most admired retailers are joining Google as Keynote Presenters at this year’s Internet Retailing conference.

Internet Retailing 2009 takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.
[inside]
 

Create your own funny photo effects online
The best online Photoshop style website
http://en.picjoke.com/

The best online Photoshop website

When people want to edit their photos to look cool, they always use photoshop.  It’s not so easy for a novice so theMarketingblog was looking for a easy way to do this.

Yesterday, we found an interesting and useful website  - there you can easily create your own crazy photo effects online. 

Using Picjoke, you will have a lot of fun.
 

Free workshop at Internet Retailing
How to quantify any money you are losing on Google adwords campaigns
Internet Retailing 2009: Get your Adwords campaign analysed by the experts, free of charge
http://snipr.com/rui64

Search advertising experts NetElixir will be leading a free workshop at Internet Retailing 2009, examining best practices in search engine marketing, and are offering three retailers the chance to have their Adwords campaigns analysed completely free of charge.

An in-depth workshop on 'How Efficient is your Google Adwords Campaign? Best Practices in Search Engine Marketing' is to be held at Internet Retailing 2009.

Internet Retailing 2009
takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.
[inside]
 

Bazaarvoice at Internet Retailing 2009
Bazaarvoice : customer product reviews have increased conversion rates by up to 14.2%
eSpares.co.uk : “It’s clear that our customers really value the views of other customers”
www.bazaarvoice.co.uk

Over a period of five months, eSpares randomly served site visitors with either product information that contained review content or product information without review content

eSpares.co.uk, the UK’s largest electrical appliance spare parts retailer, has revealed that customer product reviews have increased conversion rates by up to 14.2%.

The online retailer, which sells over 400,000 products from 500 manufacturers implemented social commerce technology company Bazaarvoice’s Ratings & Reviews technology last October. eSpares conducted an A/B test to prove the impact customer reviews were having on its products and sales.

Bazaarblog. 

Internet Retailing 2009 takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.
[inside]
 

Flora ask 'what is your heart age' with new ad
‘What’s your heart age?’
New global marketing strategy for the Flora brand
http://www.youtube.com/watch?v=1qsdLB4zirM

Flora has launched a new retro-styled advertising campaign that celebrates the heritage of the brand in the UK, whilst showcasing its heart health benefits.

‘What’s your heart age?’ is part of the global marketing strategy for the Flora brand – known as Becel in non-UK markets – to get 100-million people to take the Flora heart age test by 2020.
[inside]
 

Internet Retailing 2009 and Twitter
Twitter standing
http://www.penn-olson.com/2009/09/12/twitter-the-m...

Often, we judge someone’s influence on Twitter by the number of followers he or she has. Although we should not solely use this to measure influence, it is to a certain extent accurate.

For the fun of it, we gathered the necessary information of each social media site that is on Twitter, and ranked them accordingly.

Note: We don’t take founders or any personal accounts as the social site’s main account. For example, we are not taking into account Digg’s founder, @kevinrose but the official account, @Digg.


Internet Retailing 2009
takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.

 
'Personalisation in marketing'
'Personalisation in marketing for dramatic returns for your company '
There are nine free workshops to choose from at Internet Retailing 2009
http://www.internetretailing.net/news/internet-ret...

Nine free workshops will take place at Internet Retailing 2009 in London on October 13. Places are limited, though, so you need to book in advance to be sure of a seat.

Each of the morning and afternoon sessions will be led by an ecommerce specialist and will look in depth at a particular aspect of online retailing.

The workshops include: Coremetrics' Ross Stoner will lead a session on 'Personalisation in marketing for dramatic returns for your company'

Internet Retailing 2009 takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.

[more workshop details inside]
 
Marketing CLOUT : The new site with the great URL
Load all your future marketing press releases for your company at no charge
http://www.marketinguk.co.uk/login.asp

The new business portal for marketing with a searchable directory of service sites.

How to get all your stories for your company loaded at no charge into a new site with a great URL www.marketinguk.co.uk  

We have just launched another marketing site called MarketingClout The new business portal for marketing with a searchable directory of service sites. http://www.marketinguk.co.uk/

May I suggest you register and then you can load all your marketing releases at no charge.  The reach is over 100,000 decision makers and influencers – so it will give you  'tasty' exposure. Another major factor about the site is the URL. http://www.marketinguk.co.uk/  SEO will be brilliant! Please come on board...

Do you want to know more about the new 4u plan in theMarketingblog and Marketing CLOUT?
Call Will Corry 01784 434 412 today.
 

Find out more about a PR hell
Lucozade is going through PR hell following lurid headlines such as "The Lucozade Bombers"
http://www.unicornjobs.com/news/2009/sep/10/bomb-p...

"After 90 minutes of sheer hell, you're gonna get thirsty," panted John Barnes, who taught the world the meaning of the word isotonic while thumping a Wembley vending machine, which miraculously dispensed a free can of Lucozade.

Almost two decades after that legendary advert, Lucozade is going through its own 90 minutes of PR hell following lurid headlines such as "The Lucozade Bombers" (in the Guardian) about the thwarted plot to blow up seven planes with bombs concealed inside bottles of the energy drink.

[inside]
 
PETA and Pamela
Does this "racy" Pamela Anderson PETA ad set animal rights back 10 years?
http://www.youtube.com/watch?v=RWxOW3wIHYI

"PETA seems to be under the impression that "any publicity is good publicity", a mistake that has made them a worldwide laughingstock."
This ad, starring Pamela Anderson and generally described as "racy," feeds the unfortunate impression of animal rights activists as enemies of human freedom

So in yet another semi-nudity-fueled, celebrity-filled racy outing, PETA's (UK) got Pamela Anderson and Steve-O in a new commercial (video, really) hyping the cause groups anti-everything stance regarding animals and whether or not any part of them should be considered wearable.
[inside]
 


Internet Retailing
Tuesday 13 October
Novotel 
Hammersmith
 

Alexia Inge of Cultbeauty.co.uk
There are now estimated to be more than 1m female entrepreneurs in the UK, generating a combined turnover of about £4.4 billion.
[more...]
 

 
American Idol is known for product placement

A ban on product placement on television programmes is to be lifted to help broadcasters who are struggling to make money.

The future with product placement....'Thou shalt not covet thy neighbour's Kit Kat Caramel (£1.39 for 3)'
[more...]
 



How will you ensure that
your business is ready
for growth?

Come to Internet Retailing’s 2009 conference and hear the pioneers, industry leaders and the agenda setters share their thoughts, knowledge and experience in three simultaneously running conference streams.
 


 


Search Articles
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Spinvox has been "put up for sale"
Christina Domecq of SpinVox

UK voice-to-text firm Spinvox has been "put up for sale", according to one of its investors.
[inside...]
 

A problem with Spotify?
http://snipr.com/ruht2


Is everything all
right at Spotify?


News that the music streaming service has reverted to being invite-only - just days after the much-heralded launch of its iPhone app - is deeply puzzling.
 

Laughter Spot
The girls never do this at my work

Synchronized office swimming.
 

"Too many foreigners" Holidaymakers and their 'way out' complaints
The holiday was ruined as my husband spent all day looking at other women

20 ridiculous complaints made by holidaymakers
"Topless sunbathing on the beach should be banned. The holiday was ruined as my husband spent all day looking at other women."
[inside]
 

The airplane shuddered

While cruising at 40,000 feet, the airplane shuddered and Mr. Benson looked out the window.

"Good Lord!" he screamed.
[inside]
 

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