Research of over 900 visitors to last year's show reveals that nearly half of respondents (48 per cent) expected to assign over thirty percent of their budget to digital marketing over the next twelve months, an increase of nine per cent since last year.

The biggest reason for this level of investment was the fact that over two thirds of respondents (62 per cent) believed online marketing delivered greater ROI than offline marketing channels.

ad:tech london this week.
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The video is a commercial realized by ad agency Grey for the official Danish tourist organization Visit Denmark.
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To celebrate the launch of the online service, Analytics SEO is offering a Free Competitive SEO Benchmarking Report to anyone who visits stand 114 at ad:tech.

ad:tech london this week.
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Marketers are expected to increase investment in mobile this year, as brands continue to recognise mobile as an integrated part of their marketing strategy, according to research from organisers of this year's ad:tech London 2009.

Ahead of this year's show, research was conducted amongst over 1,000 visitors of last year's event, which revealed that investment in mobile marketing was expected to more than double this year, with 37% of marketers claiming it would be an area of investment.
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Read the full story or take a quick peek at the top 10 brands and how they've changed in value from last year.

ad:tech london this week.
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Global Brand-Building Officer Marc Pritchard dealt with store back at length in a presentation at P&G's agency summit in Cincinnati earlier this month and has been briefing agencies on it since at least January.

Procter & Gamble to build new web platform.
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Marketing agency I Spy is working with book retailer Waterstone's to launch their first "Twitterview," an interview to promote the launch of the TV duo's
Ant & Dec's new book
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Healthcare IT specialist, Savience (www.savience.com) has unveiled its new brand and product portfolio, created by strategic brand, marketing and communications advisor, StrategicFusion (www.strategic-fusion.com)
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The AEO Ops Forum 2009 took place last Tuesday in front of a sell out crowd of the sharpest Ops minds in the events industry at the Business Design Centre in London.
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Vodafone is to revamp its brand and marketing for the first time in four years after chief executive Vittorio Colao has decided that beefing up the company’s image should be one of his top priorities.
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