Wednesday, September 8, 2010 Nine free to attend workshops at
Internet Retailing 2009  
Kirsten An inside track for Public Ltd on the nine free to attend workshops at Internet Retailing 2009
Don't miss out — book your FREE workshop seats now
http://data.screenevents.co.uk/view.php?email_id=5...

Reserve your free seat in any of these superb learning workshops.

1  Personalisation in marketing for dramatic returns

2  Top tips for delivering dramatically better conversions for mail order & retailing    ecommerce websites. 

3 Boosting your online performance in the downturn…
What’s the secret?





Internet Retailing 2009. Find out about the other six workshops.... click here.

Internet Retailing 2009 takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.
 [inside]
 

"Saturday doesn’t have the same appeal when you’re unemployed"
The Sack : It's cheeky. It's fun. Give it a watch
http://www.youtube.com/watch?v=Q7h4CZDFkOc

It's cheeky. It's fun. Give it a watch The Sack Video

Not that a lot of us don't already know but if you've somehow managed to escape periods of jobless during your career in advertising, you really ought to exercise your empathy gene by watching The Sack.

The Sack: Will concept for food  It's a video series which follows the travails of two out of work creatives from Melbourne. The series takes a look at what the pair went through from the point of sacking to (they fully intend) re-employment.

It's cheeky. It's fun. Give it a watch. And maybe even hire these guys. Via AdRANTS
  
New 'virtual water cooler' solutions
Kirsten Don’t worry if you’re a little late jumping on the social media train, it’s OK
Introducing “the virtual water cooler ” concept
http://marketinguk.posterous.com/a-small-business-...
by Will Corry

Kirsten We are sure our headline may have struck a nerve. There is a new 'virtual water cooler' concept  now available from theMarketingblog and Marketing CLOUT. It's well worth checking how it could fit into your marketing plans.

Does your business currently have a Facebook page or Twitter feed? How about a blog? LinkedIn? Myspace? Digg? StumbleUpon? Don’t worry if you’re a little late jumping on the social media train, it’s OK. You’re busy managing a business! We understand. It’s easy to get overwhelmed by all the social media opportunities out there.

You’re probably asking yourself - why do I need to be plugged in to all of these social destinations? Well, the answer is pretty simple - it’s because almost everyone else is (including your current and future customers). Here’s another way to reach and interact with them - use this new 'virtual water cooler' concept to get big results forPublic Ltdduring the rest of this year and into 2010.

View....“the virtual water cooler ” concept
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Why she buys online
Top tips for female-friendly online retailing
"You had them at hello: don’t lose them at checkout"
http://blog.shop.org/2009/09/22/top-tips-for-femal...
by Bridget Brennan

You had them at hello: don’t lose them at checkout If there’s one thing everyone can agree on about shopping, it’s that men and women do it differently. The last time I went to Nordstrom, for example, an observant saleswoman noticed that my friend and I were having a great time looking at clothes, so she asked if we’d like to share a large dressing room together. This meant we could try on clothes and help each other make decisions without a door getting in the way.

We said yes, had a great time evaluating each other’s choices and left the store with new outfits.

As I walked out the door, I couldn’t help chuckling at the thought of my husband and his best friend agreeing to do the same thing. To say it would never happen is an understatement. In the retail environment, there are a lot of things women do that men don’t. T

he big question is, how do these behaviors translate online? In an economy driven by female spending, it’s one of the most important questions in online retail.

Internet Retailing 2009 takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.
 [inside]
 
Omikron at Internet Retailing 2009
User-friendly designs for searching - leads to increased customer satisfaction and higher sales
Omikron FACT-Finder® Usability Study Results : Search & Navigation
http://www.screenevents.co.uk/IR2009/pdf/Results_U...

Download PDF Search and navigation solutions for online shops.
 
We wanted to know exactly what types of search and navigation behaviour are actually observed with users in online shops having various different search functions.
 
On the basis of the documented user behaviour, a list of “Dos & Don’ts” can be determined, which shopowners should observe for their own Search and Navigation features. These real-world results may be used to strategically optimise a shop’s success.

Internet Retailing 2009 takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.
  
24 top presentations across three tracks
How will you ensure that your business is ready for growth?
Take the opportunity to network with your peers
http://snipr.com/s2hqv


Come to Internet Retailing’s 2009 conference and hear the pioneers, industry leaders and the agenda setters share their thoughts, knowledge and experience in three simultaneously running conference streams.

More importantly, take the opportunity to network with your peers in our intense, focused and high energy day of challenge, stimulus and ideas.

Stream 1 – The Customer as King
Converse, engage and delight. The customer has always been king but now they want ‘power’...

Stream 2 – Full Steam Ahead
Now that we’ve “done” ecommerce, we need only sit back and watch the sales come in...

Stream 3 - Cross Channel
We all see the benefits of cross-channel retailing: indeed, our customers tell us with their wallets!...


Internet Retailing 2009 takes place on Tuesday 13 October at the
Novotel in Hammersmith, west London.
  
Find out more about Yahoo's global brand campaign
Elisa Steele, Yahoo's new CMO: “Our new branding will focus on people — the power and promise of ‘you’”
Yahoo to spend $100M in bid for more brand buzz
http://econsultancy.com/blog/4663-yahoo-releases-n...

Elisa Steele, Yahoo's new CMO

Yahoo have announced its first ever global brand campaign. During the IAB MIXX conference in New York and at its own press conference, Yahoo explained that it would be spending $100 million over the next year and a half to promote Y!OU!

The trouble is, other than the weird spelling and the exorbitant amount of money being spent, it's hard to see how this is much different from the old Yahoo.

The new campaign will combine print, online, video and out-of-home ads and will roll out in 10 countries starting next Monday, September 28.
 [inside]
 
Denmark pulls ‘promiscuous’ video

 Mihaela Lica from Everything PR says...We just returned from Copenhagen and among the first titles in our RSS reader was the BBC’s “Denmark pulls ‘promiscuous’ video“.

The video is a commercial realized by ad agency Grey for the official Danish tourist organization Visit Denmark.
[more...]
 

 

Internet Retailing
Tuesday 13 October
Novotel 
Hammersmith
  

Kirsten
How will you ensure that
Public Ltd is ready
for growth?

Come to Internet Retailing’s 2009 conference and hear the pioneers, industry leaders and the agenda setters share their thoughts, knowledge and experience in three simultaneously running conference streams.
 


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ARCHIVE
This week - ad tech london 2009
September 19, 2009
Vol. 1 Issue 312

more issues...
Billionaires can be magnets for pretty girls
Branson is seen here with model Denni Parkinson
Best story repeat - just in case you missed it first time round.

58-year-old Virgin boss Richard Branson is not a new face in the world of publicity stunts.

Branson is seen here with model Denni Parkinson clinging to his back off the coast of his private Caribbean island, Necker.
 [inside...]
 
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