Wednesday, September 8, 2010 Rants about the online customer experience  
An oppressive king gets happy after a swig
of Coke Zero

"Argentina adland, you rock. You just do"
http://www.youtube.com/watch?v=HiLQ8ysZ6Eg

Coke Zero 'happy kingdom' by Ogilvy Argentina

Watch Coke Zero 'Happy Kingdom'

Built atop the repertoire of his work with Passion Pictures for the Gorillaz, director Pete Candeland’s buzz reached a fever pitch with the indelible Rock Band cinematic for The Beatles.

In “Happy Kingdom” for Coke Zero, Candeland delivers the goods again and lines the court with a rich cast of characters plucked straight from medieval times. Chock-full of pizazz, “Happy Kingdom” is a spectacle— a dazzling array of eye-candy that embodies the directors flair for extravagance and lavish aesthetics into an eclectic parody of fairy-tale clichés.

Five Creative Coca-Cola Commercials of 2009.
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Rants about the online customer experience
Online site review for Amazon and Argos
http://ecommerceexpo.newsweaver.co.uk/NEWSLETTER/1...
by Martin Newman

Amazon and Argos site review Read Martin's review from E Commerce Eye.

Via Martin Newman...Some of you reading this may have seen, read or heard my rants about the lack of synergy between the online and offline customer experience that is prevalent in many multi channel retailers (In the UK).

The focus of some of my diatribe has been on small to medium sized businesses (SMEs). So I thought it would be interesting to review
the sites of some of the larger retailers and online businesses to see what challenges they have because irrespective of their size, my feeling is that they could still improve the customer experience and therefore improve their commercial performance.

Martin Newman, E-Commerce Leader and Consultant Phone: +44 (0) 7977 139056
Email:
martin@martinnewman.co.uk Blog: www.martinnewman.co.uk

Come and meet Martin Newman in person at E Commerce Expo, Earl's Court on the 20th and 21st October 2009.

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A new 'result driven' marketing concept
Want a top quality newsletter or business blog that gets into the hearts and minds of your future prospects?
Get one like E Commerce Eye - a winner
http://ecommerceexpo.newsweaver.co.uk/NEWSLETTER/1...

Finally here is a marketing route that works. It is special in the sense that it can combine a superb newsletter or business blog with a social networking package for your company .

This is the latest issue of E Commerce Eye. Take time to check it out. You can have your own version and entry to a new social networking site called posterous set up and running by the end of this month. See posterous in action.

Make a decision that will impact on your 2010 bottom line in a big way. Call Will Corry 01784 434 412 for a full evaluation of the potential for future email / social media marketing for your company. It's very important!
 

A Marketingblog 'stats' special
"50.1% of online shoppers who placed items in their carts did not go on to place an order"
31'starter' stats about internet users,online spending,search engines,eCommerce and online shoppers - use in your presentations
http://marketinguk.posterous.com/31-online-stats-g...

Have you ever wanted access to a full list of 'stats quotes' for that important presentation you are making in the next few days?

Well no need to search further. We at theMarketingblog have compiled a great 'starter' 31 stats list  for you to use about internet users, online spending, search engines, eCommerce and online shoppers.

If you have been involved in any recent research which compliments this please add your details to the list or send the details through to us. The challenge is can we make it a top fifty by the end of October 2009?

Internet Retailing 2009 takes place next week on Tuesday 13 October at the
Novotel in Hammersmith, west London.
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The very best of the PR releases
Communicator Corp : Improve Digital : Paul Lewis Design : Silverpop ; Jellyfish : salesforce.com
Stories via Marketing CLOUT - the new site where you can load
your latest news at no charge

www.marketinguk.co.uk

Phones 4u Chooses Communicator Corp For Email Marketing.

Brand image control must be top priority for online publishers advises Improve Digital

Fortnum & Mason appoint Paul Lewis Design

Social sharing is more effective than “forward to a friend” emails by a factor of at least 500.

Riverford Organic asks Jellyfish to deliver paid search drive.

Customers snub company call centres to let off steam online - salesforce.com 

Make a point of checking Marketing CLOUT - the new site where you can load your latest news at no charge. It is a must for PR executives.

 
Send 25 free SMS text messages
Does your business touch local people? Have you a shop or office they pass?
Sendster : all local businesses can send a free SMS text message
to 25 customers

www.sendster.co.uk/register.php

Sendster, a UK mobile marketing company that focuses solely on local businesses, has signed an exclusive partnership agreement with leading UK drinks supplier Matthew Clark, to bring its low-cost SMS text-message marketing service to thousands of pubs, clubs, bars and restaurants across the UK (www.sendster.co.uk).

Sendster allows local businesses to quickly notify customers of last minute offers and other deals and incentives via SMS text message.

The Sendster service is available now, and for a limited period, all local businesses can send a free message to 25 customers. Go to www.sendster.co.uk/register.php to find out more.
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The Marketing Forum 2009
A brand of cigarettes called ‘DEATH’
- ‘the honest smoke’

Profiting from the Truth: Life, Death & Nothing
http://www.marketingforum.co.uk/conference.html

BJ Cunningham' DEATH cigarette packaging BJ Cunningham established the Enlightened Tobacco Company PLC, and then marketed a brand of cigarettes called ‘DEATH’ as ‘the honest smoke’.

This act of heresy, though enormously successful with consumers, didn’t go down at all well with the tobacco industry. It eventually landed him in the European Court of Justice fighting against not only every member state in Europe but also the might of the established tobacco industry.

Listen to BJ Cunningham at the Marketing Forum, 14 - 17 October 2009, Southampton.

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Find the time to get involved in Social Media
The reach secret : most business owners only reach out to new leads 2 or 3 times
‘Marketing CLOUT Guaranteed Position’ package
http://marketinguk.posterous.com/4010105

Well written articles

80% of sales occur after the 5th contact with your prospect… but most business owners only reach out to new leads 2 or 3 times  That’s where the ‘Marketing CLOUT (Five Month) Guaranteed Position Package’ plays its part.
This is an idea that builds on the 7 year platform and track record of themarketingblog and extends

*your reach,
*influencing power
*and search engine position.

Our experience of working with many other companies over the last 6 years has shown there is an additive effect in prospecting & profiling success from running a series of stories in both Marketing CLOUT and theMarketingblog
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Tarantino announces
Kill Bill 3
[more...]
 


"A harem of hot
girls at a party"

Australia's Kettle Chips tries its hand at self-aware gratuitous advertising .....
[more...]
 




Get a superb business blog
that works

for your company.

Call Will Corry
01784 434 412
 



The life blood
of any agency
[more...]
 


Recently 300 pots of Golden Wonder were dropped from the skies over Portsmouth and one lucky winner, Tuan Anh Nguyen, 24 years old from Southsea in Portsmouth, took home a pot with £1,000 inside.
 



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ARCHIVE
eGain Communications at Internet Retailing 2009
September 26, 2009
Vol. 1 Issue 314

more issues...
Budgeting for
social media

Social media is hot, but marketers are still struggling to determine where it belongs in their media plans.

Here are a few tips from top US digital agencies.

inside....
 
More traffic to websites
Jared Keen, managing director at Couponstar

Internet printable coupons drive more traffic to websites

[inside...]
 
The first British woman to climb Everest
Rebecca Stephens
Will...We thought you might be interested in this inspirational event with adventurer Rebecca Stephens.
[inside...]
 
Web marketers are threatening the HiPPOs reign
Hippos
HiPPOS

The continued growth of social media has brought with it valuable two-way interaction with consumers that companies can simply no longer afford to ignore.

Webtrends

[inside...]
 
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