The Marketing blog ...

Wednesday, September 8, 2010

Stephen Gately : Jan Moir of the Daily Mail managed to dance on his grave

Stephen Gately : Jan Moir of the Daily Mail managed to dance on his grave
Charlie Brooker says he is still struggling with the
"sheer scope of its hateful idiocy"
http://www.guardian.co.uk/commentisfree/2009/oct/1...

Charlie Brooker sums up a lot of people's feelings in his column in the online Guardian.

The funeral of Stephen Gately has not even taken place. The man had not been buried yet. Nevertheless, Jan Moir of the Daily Mail managed to dance on his grave. For money.

It has been 20 minutes since I've read her now-notorious column, and I'm still struggling to absorb the sheer scope of its hateful idiocy.

It's like gazing through a horrid little window into an awesome universe of pure blockheaded spite.

Spiralling galaxies of ignorance roll majestically against a backdrop of what looks like dark prejudice, dotted hither and thither with winking stars of snide innuendo.

The unprecedented avalanche of complaints about Jan Moir's Daily Mail article has led the Press Complaints Commission to set up a special link for complainants.
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Customer engagement - an inside track

New survey - brands are failing to engage with a staggering 77% of their customers
Marketingblog session with Steve Grout, chief executive of TBCH
http://www.marketinguk.co.uk/E-Commerce%20/Why-doe...

We asked Steve Grout of Targetbase Claydon Heeley 'Why does Customer Engagement matter?'

His reply was...Traditional marketing is changing and marketers need to find new ways to engage with their customers. Today’s customers are more in control than ever before and for a brand to understand their customer, they need to understand the motivation behind the behaviour.

Targetbase Claydon Heeley conducted an online survey of 1,200 UK consumers to find out how they value ten leading brands - Barclays, Boots, British Gas, BT, easyJet, Google, Lloyds TSB, Marks & Spencer, MBNA and The Post Office. The survey asked participants to score how much they value a brand - based on how engaged they are with the brand; and how much they love a brand - based on the support they show in return for that brand.

If you want to find out more about this survey contact Steve Grout.
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Twitter time

Twenty hilarious Twitter comic strips
http://www.penn-olson.com/2009/10/18/20-hilarious-...

Twitter comic strips that will definitely make your day a better one.

Most of them have depicted Twitter and our everyday lifestyle pretty well!

Twitter as a 'connector'

You've got 48 hours. will you be ready?
The London Underground worker who was rude to a senior citizen
http://www.youtube.com/watch?v=u804C65q_Jk

Ian Morbin was caught on camera shouting at an elderly passenger

Ian Morbin was caught on camera shouting at an elderly passenger

Dirk over at Cow London points to a Financial Times piece that explains how your brand typically has about 48 hours to respond to a crisis and regain credibility. After that point, people generally won't visit your website to get your point of view.

Dirk references several recent incidents in London as proof in point, like the London Underground worker who was rude to a senior citizen (video).

Here's yet another fantastic example of where having the tools in place now (Twitter, Facebook, blogs) can make a big difference when you really, really need them. The clock is ticking.

I'm an easygoing Jedi, says Tube worker in abuse row.

A new town logo for Burnley?

Exciting or a deformed insect?
"People will think Burnley is a mess"
http://www.lancashiretelegraph.co.uk/news/4674098....

Burnley Vision has unveiled the dramatic logo that will be at the heart of its £110,000 re-brand exercise, as it looks to improve perceptions of the town and highlight the regeneration work that has transformed its once-maligned appearance.

The pictured logo consists of a sprawl of interwined, multi-coloured bands - illustrating the dynamism of the town and representing different elements of its character.

For example, its is said that the green band signifies the rural areas that surround the main urban cluster, which in itself is represented by the red colour.
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Planning a website re-design, updates or changes?

Want a top quality newsletter or business blog that gets into the hearts and minds of your future prospects?
Get one like E Commerce Eye - a winner
http://ecommerceexpo.newsweaver.co.uk/NEWSLETTER/1...

Finally here is a marketing route that works. It is special in the sense that it can combine a superb newsletter or business blog with a social networking package for your company .

This is the latest issue of E Commerce Eye. Take time to check it out. You can have your own version and entry to a new social networking site called posterous set up and running by the end of this month. See posterous in action.

Make a decision that will impact on your 2010 bottom line in a big way. Call Will Corry 01784 434 412 for a full evaluation of the potential for future email / social media marketing for your company. It's very important!

Cint : Online marketing research solutions

EU Health and a new partnership with Cint
Access to over 2.5 million individuals across 37 countries
http://www.cint.com/

EU Health has formed a new partnership with Cint, a global expert in delivering innovative sampling and panel management tools for research professionals and software providers in the market research and data collection sector.

http://www.cint.com/

Cint's growth is in no small part due to the rapid uptake of the Cint Panel Exchange. Launched in 2004 it brings together providers and buyers of online research through a secure, high quality platform with adherence to international industry guidelines for online research.

It provides market research businesses with ready access to over 2.5 million individuals across 37 countries and 10,000’s of interviews are completed on a daily basis.
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We no longer search for news, the news finds us

If Facebook were a country it would be the World's fourth largest
Percentage of companies using LinkedIn as a primary tool to find employees….80%
http://www.youtube.com/watch?v=sIFYPQjYhv8

1 out of 8 couples married in the U.S. last year met via social media

Video compilation of Erik Qualman explaining his theory of Socialnomics(TM) alongside relevant social media statistics

Hands Down..The best Social Networking Video I've ever seen! It is an excellent perspective piece chock full of data that quickly communicates to skeptics the impact and volacity of social media on businesses/how we communicate.

*By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network

*.Social Media has overtaken porn as the #1 activity on the Web

*1 out of 8 couples married in the U.S. last year met via social media
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"Let down the castle gates and talk"

How can a print magazine compete against a search engine that will provide recipes based on what you have in your cupboard?
The Web Takes No Prisoners : Gourmet magazine will cease publication after the November issue
http://www.fastcompany.com/blog/rich-brooks/social...

Gourmet is just one business that has been upended by the Internet

You may have heard that Gourmet magazine will stop publication after the November issue. In a world where "gourmet" has been replaced with the more egalitarian "foodie", over-scheduled families prefer 30 minute meals, and search engines serve up (no pun intended) more than one million different recipes, it may have just been Gourmet's time.

How can a print magazine compete against a search engine that will provide recipes based on what you have in your cupboard?

Gourmet is just one business that has been upended by the Internet. Travel agencies, newspapers, independent bookstores, estate agents, the local video rental store...the list goes on.

Let down the castle gates and talk .....Call Will Corry 01784 434 412 and avoid 'ceasing publication'
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The Equality and Human Rights Commission (EHRC) today ordered Mensa to review its membership criteria following a series of damning complaints that it is discriminating against far-right idiots not bright enough to join.
[more...]

Get a superb business blog
that works
for your company.

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01784 434 412

Here are some ideas for promotions that should inspire you to put pre-show marketing on to your ‘must do’ list.
[more...]

We had to include this 'one take' video from Canada for one simple reason - as Cheryl in Australia says it rocks! Enjoy and try to work out how they put it all together.

A straightforward approach to harnessing the chatter.

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ARCHIVE

Rants about the online customer experience
September 30, 2009
Vol. 1 Issue 315

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Job of the Week

A fast growing company selling social media tools and web applications requires an energetic and outgoing Sales Executive to sell their expanding product range.
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Seren : How to survive
and thrive
http://snipr.com/slcx4

Catherine Lawford, Managing Director of Seren, a leading service design consultancy, considers how brands can survive and thrive in the internet age.
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Small firms contribute more than 50.1 per cent of the UK turnover

Some fantastic statistics on the UK’s small business sector has been made available by the Federation of Small Businesses…
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Laughter Spot

This commercial should be 10 seconds longer

Here is an oldie
but 'red' goldie.

We really wish that this commercial was 10 seconds longer.

Really funny commercials

A series of really funny commercials - enjoy.

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