Wednesday, September 8, 2010 Some of the best read stories in theMarketingblog over the last few months  
Some of the best read stories in theMarketingblog over the last few months
Charlie Brooker says he is still struggling with the
"sheer scope of its hateful idiocy"

http://www.guardian.co.uk/commentisfree/2009/oct/1...

Jan Moir :Stephen Gately  Charlie Brooker sums up a lot of people's feelings in his column in the online Guardian.

The funeral of Stephen Gately has not even taken place.

The man had not been buried yet. Nevertheless, Jan Moir of the Daily Mail managed to dance on his grave. For money.

It has been 20 minutes since I've read her now-notorious column, and I'm still struggling to absorb the sheer scope of its hateful idiocy.

It's like gazing through a horrid little window into an awesome universe of pure blockheaded spite.

Spiralling galaxies of ignorance roll majestically against a backdrop of what looks like dark prejudice, dotted hither and thither with winking stars of snide innuendo.

The unprecedented avalanche of complaints about Jan Moir's Daily Mail article has led the Press Complaints Commission to set up a special link for complainants.
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A new approach to email marketing / social media
Looking for a workable plan that integrates email marketing with social media?
How you can get regular, loyal customers for your company
http://www.themarketingblog.co.uk/index000358716.c...
by Will Corry

The best ROI approach to email marketing is to promote to inactive prospects and sleeping customers in your data base with the purpose to get them active

The best ROI approach to email marketing is to promote to inactive prospects and sleeping customers in your data base with the purpose to get them active. You can do this using the powerful combination of www.themarketingblog.co.uk , a new social networking site and www.marketinguk.co..uk 

Turn your customers into (entice them to be) regular, loyal customers for your company.

TheMarketingblog can create all of this for you - at a cost which will not break your budget wide open.

Here is a recent award winning example.
Read E Commerce Eye.

Talk to Will Corry 01784 434 412  today for a full breakdown of how the right newsletter or business blog combined with this new social media concept can get your prospects 'active' and more importantly, turn them into potential future customers.

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New survey - brands are failing to engage with a staggering 77% of their customers
Marketingblog session with Steve Grout, chief executive of TBCH
http://www.marketinguk.co.uk/E-Commerce%20/Why-doe...

Steve Grout, chief executive of TBCH We asked Steve Grout of Targetbase Claydon Heeley 'Why does Customer Engagement matter?'

His reply was...Traditional marketing is changing and marketers need to find new ways to engage with their customers. Today’s customers are more in control than ever before and for a brand to understand their customer, they need to understand the motivation behind the behaviour.

Targetbase Claydon Heeley conducted an online survey of 1,200 UK consumers to find out how they value ten leading brands - Barclays, Boots, British Gas, BT, easyJet, Google, Lloyds TSB, Marks & Spencer, MBNA and The Post Office. The survey asked participants to score how much they value a brand - based on how engaged they are with the brand; and how much they love a brand - based on the support they show in return for that brand.

If you want to find out more about this survey contact Steve Grout.

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“Happy Kingdom”
An oppressive king gets happy after a swig
of Coke Zero

"Argentina adland, you rock. You just do"
http://www.youtube.com/watch?v=HiLQ8ysZ6Eg

Coke Zero 'happy kingdom' by Ogilvy Argentina

Watch Coke Zero 'Happy Kingdom'

Built atop the repertoire of his work with Passion Pictures for the Gorillaz, director Pete Candeland’s buzz reached a fever pitch with the indelible Rock Band cinematic for The Beatles.

In “Happy Kingdom” for Coke Zero, Candeland delivers the goods again and lines the court with a rich cast of characters plucked straight from medieval times. Chock-full of pizazz, “Happy Kingdom” is a spectacle— a dazzling array of eye-candy that embodies the directors flair for extravagance and lavish aesthetics into an eclectic parody of fairy-tale clichés.

Five Creative Coca-Cola Commercials of 2009.
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Showcasing heart health benefits
‘What’s your heart age?’
New global marketing strategy for the Flora brand
http://www.youtube.com/watch?v=1qsdLB4zirM

Flora has launched a new retro-styled advertising campaign that celebrates the heritage of the brand in the UK, whilst showcasing its heart health benefits.

‘What’s your heart age?’ is part of the global marketing strategy for the Flora brand – known as Becel in non-UK markets – to get 100-million people to take the Flora heart age test by 2020.
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A notable difference in its customer service level
"Response times have gone from 20% of emails correctly answered within one day to 95% correctly answered within one hour – a dramatic difference!”
eGain Communications
http://www.egain.com/pages/Level2.asp?sectionID=6&...

Corset, as a word, is derived from the Old French word cors, which derives from the Latin term for the body - corpus
Since implementing eGain Mail, ASOS.com has seen a notable difference in its customer service levels as Matt Hiscock, Head of Operations at ASOS.com, comments, “eGain Mail has made our whole customer communications process faster and a lot more efficient.

In the 8 weeks since adopting eGain Mail, our email response times have gone from 20% of emails correctly answered within one day to 95% correctly answered within one hour – a dramatic difference!” As consumers increasingly buy online, ASOS.com has seen significant growth in web site traffic.


With over 5.2 million visitors coming to the site every month, ASOS.com regards online customer service of the utmost importance to its business.


Internet Retailing 2009 took
place on Tuesday 13 October at the Novotel in Hammersmith, west London.

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Visit Denmark?
Would this 'fake' video inspire you to visit Denmark?
http://www.pamil-visions.net/visit-denmark/25653/

Denmark pulls ‘promiscuous’ video

 Mihaela Lica from Everything PR says...We just returned from Copenhagen and among the first titles in our RSS reader was the BBC’s “Denmark pulls ‘promiscuous’ video“.

We were naturally prepared to publish some trip impressions, restaurant and hotel reviews, but we’ll have to postpone the travel reviews for a while, and discuss the ‘promiscuous’ video instead.

The video is a commercial realized by ad agency Grey for the official Danish tourist organization Visit Denmark.
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The first new BA ad for two years
British Airways' first TV ads in two years highlight exotic coming events to tempt economising holidaymakers
British Airways 'mumbai' by Bartle Bogle Hegarty
http://www.youtube.com/watch?v=ngfHiX0a1U0

Watch the new ad.

British Airways is to launch its first TV campaign in two years, with an ambitious series of ads that feature events including the migration of wildebeest and the El Superclásico football clash between Boca Juniors and River Plate in Buenos Aires.

The airline, which last ran TV ads in August 2007, will launch the first in a series of nine commercials on Monday on ITV1.

The first new BA ad for two years gives us an excuse to dig out the old ones.
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Find out more about the lack of synergy
Rants about the online customer experience
Online site review for Amazon and Argos
http://ecommerceexpo.newsweaver.co.uk/NEWSLETTER/1...
by Martin Newman

Amazon and Argos site review Read Martin's review from E Commerce Eye.

Via Martin Newman...Some of you reading this may have seen, read or heard my rants about the lack of synergy between the online and offline customer experience that is prevalent in many multi channel retailers (In the UK).

The focus of some of my diatribe has been on small to medium sized businesses (SMEs). So I thought it would be interesting to review
the sites of some of the larger retailers and online businesses to see what challenges they have because irrespective of their size, my feeling is that they could still improve the customer experience and therefore improve their commercial performance.

Martin Newman, E-Commerce Leader and Consultant Phone: +44 (0) 7977 139056
Email:
martin@martinnewman.co.uk Blog: www.martinnewman.co.uk

You could have met Martin Newman in person at E Commerce Expo, Earl's Court on the 20th and 21st October 2009.

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We had to include this 'one take' video from Canada for one simple reason - as Cheryl in Australia says it rocks! Enjoy and try to work out how they put it all together.
 


A straightforward approach to harnessing the chatter.
 

We want to set up a great new social networking site (no charge) for your business to use.

The first five readers to call us -
Will Corry 01784 434 412 will benefit. Call today - your time will be well spent.
 



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Billionaires can be magnets for pretty girls
Branson is seen here with model Denni Parkinson
Best story repeat - just in case you missed it first time round.

58-year-old Virgin boss Richard Branson is not a new face in the world of publicity stunts.

Branson is seen here with model Denni Parkinson clinging to his back off the coast of his private Caribbean island, Necker.

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Laughter Spot
The girls never do this at my work

Synchronized office swimming.
 

"Too many foreigners" Holidaymakers and their 'way out' complaints
The holiday was ruined as my husband spent all day looking at other women

20 ridiculous complaints made by holidaymakers
"Topless sunbathing on the beach should be banned. The holiday was ruined as my husband spent all day looking at other women."
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The airplane shuddered

While cruising at 40,000 feet, the airplane shuddered and Mr. Benson looked out the window.

"Good Lord!" he screamed.
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A raid of a psychiatric hospital

Only in America - allegedly true food story from the USA.
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Top 25 Business Travel Blunders
Business Travel Blunders

What makes a "blunderful"
business trip?
 

Really funny commercials

A series of really funny commercials - enjoy.
 

This commercial should be 10 seconds longer

Here is an oldie
but 'red' goldie
.

We really wish that this commercial was 10 seconds longer.
 

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