The fourth installment of StrongMail’s popular Email Breakthrough Report series features best-in-class emails from the Retail, Technology, Financial Services, Entertainment and Travel & Hospitality verticals.
1. Dynamic Content – relevant and interactive content hooks users 2. Concise, Impactful layouts – straight forward but clever templates are crucial 3. Time Sensitive Promotions – providing deadlines for responses guarantees better responses 4. Clear, Visual Call-To-Actions – keeping the instructions simply and useful 5. Social Media Integration – linking email to social media platforms so results from campaigns can be tracked and provide ROI.
Taking place on 23-24 February at Earls Court 2, TFM&A is the UK’s only integrated marketing event delivering digital, data, direct & CRM solutions for marketing, media and advertising professionals. Talk to Strongmail at TFMA 2010.
Taking place on 23-24 February at Earls Court 2, TFM&A is the UK’s only integrated marketing event delivering digital, data, direct & CRM solutions for marketing, media and advertising professionals. Complete the visitor registration form now
With businesses looking to trim budgets for the upcoming year, cloud computingis being seen as an increasingly viable option to reduce spending on IT.
Many companies have yet to adopt the technology, providing a possible boon for its growth in 2010. In a survey researched by Applied Research, it was found that over half of businesses worldwide consider cloud investment a priority in the coming year. The poll surveyed nearly 1,800 firms across the globe.
Rackspace is Europe's fastest growing and most successful hosting company and they are focused in delivering cloud hosting solutions.
Taking place on 23-24 February at Earls Court 2, TFM&A is the UK’s only integrated marketing event delivering digital, data, direct & CRM solutions for marketing, media and advertising professionals. Complete the visitor registration form now
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The most irritating adverts of 2009
Standing in the lead with 56% of the vote are the hair-ripping Go Compare adverts
An online poll by Marketing Magazine has confirmed which adverts stuck in the minds of the British public for all the wrong reasons http://www.thedailydust.co.uk/2010/01/19/the-most-...
While 2009 was a hard time to sell anything, an online poll by Marketing Magazine has confirmed which adverts stuck in the minds of the British public for all the wrong reasons.
Standing in the lead with 56% of the vote are the hair-ripping Go Compare adverts, where actors are somehow snook up on by a stereotypical fat, moustachioed opera singer they should easily have seen coming.
Cash4Gold cashed in on the recession by encouraging people to part with their jewellery for money and arrived in second, with Glade’s cringeworthy “I want to do a poo!” air freshener ads in third.
•Opportunities for brands to engage with their customers through social media •How brands can deliver ROI through targeted, optimised, engagement advertising •Maintaining the conversation – from basic to advanced engagement •Case studies of successful engagement and lessons learned •What further opportunities will 2010 bring.
Taking place on 23-24 February at Earls Court 2, TFM&A is the UK’s only integrated marketing event delivering digital, data, direct & CRM solutions for marketing, media and advertising professionals. > Complete the visitor registration form now
It's widely acknowledged nowadays that word of mouth recommendation has become a key driver of brand success, but how many of your target audience....
- talk to others about brands & services? - are sufficiently creative to provide useful input on your ideas, communication materials and marketing initiatives?
Want more word of mouth recommendations? Talk to Will Corry at purple penguin 01784 434 412 about his new set of B2B 21st Century Garden Fence opportunities in theMarketingblog and Marketing Clout. Your time will be very well spent. Call today for a chinwag.
While online retailers are generally improving when it comes to usability there are still plenty of areas for improvement.
Retailers such as Asda, Debenhams and M&S have made some good improvements to their sites, while sites such as Kiddicare and The Book Depository offer excellent examples, though some, such as Woolworths and Whistles, could do a lot better.
In their 50th Anniversary year, the Marketing Society are both celebrating the contribution of marketing to business in the past fifty years, as well as debating its potential role over the next fifty.
So with an eye firmly fixed on the future, they asked 50 CEOs from some of the world’s most successful companies, to answer a single question:'What role will marketing play in the future success of your business'. They received a fascinating variety of answers to their question, underpinned by some strong common themes, all published in their beautifully designed, hard-back book - The Future of Marketing.
We are delighted to tell you that theMarketingblog has five copies of The Future of Marketing which are up for grabs for our readers. All you have to do is give us your comment on 'What role will marketing play in the future success of your business'. Send your answer to Will Corrybefore the end of January 2010.
This week Ariel has enhanced their complete product range through the launch of a new stain removal product – Actilift.
Whilst technology plays an important role in FMCG, its targeting and use is different for food and drink. FMCG products can be broadly split into two sectors when it comes to technology •Better efficacy – Toiletries, household goods, air care, detergents •Better taste and convenience – Food and Drink
Using technology in food and drink requires us to examine whether the benefits that technology brings actually delivers a benefit to the consumer which is motivating enough to persuade the consumer to switch to your brand.
The founder of the world's largest and most award-winning B2B focused agency reflects at TFM&A 2010 on the lessons of four recessions and how technology led the industry out of three and will do so again.
They are offering you the opportunity to benefit from their online expertise and knowledge!
Don't miss Google keynotes & practical sessions on driving your company’s performance using a range of tools including AdWords, Mobile & Google Analytics.
"Thats it! must go to the opticians, I've gone all cock-eyed" "I noticed it one lunch time when out walking during the summer, I couldn't help but to have a little giggle"
Now you can find all the resources you need at the UK’s only integrated marketing event as this new zone, with its own dedicated Solutions Theatre, brings direct marketing solutions, suppliers and knowledge into the mix.
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