Snubbing Britain could mean no share of a
£9 million fund promised by Sebastian Coe
Opportunities for Retailers from London 2012
http://insidethegames.biz/index.php?option=com_con...
Opportunities for Retailers from London 2012
Understanding the largest event ever staged in the UK
London Marriott, Mayfair
17 March 2010 Book now
Foreign teams who do not set-up pre-Games training camps in the UK before the London 2012 Olympics will not be able to share in a £9 million fund promised by Sebastian Coe.
Under the scheme proposed by Coe during London's successful bid, each country will receive the money towards the cost of their preparations when they reach an agreement to train at one of the 600 London 2012-approved training camp facilities. A number of countries have already signed agreements with cities and towns in Britain, including major teams such as Jamaica and the United States who will be based Birmingham to smaller countries, like British Virgin Islands who have reached agreement to train in Aston, a small village in Hertfordshire.
Graphic : Opportunities for Retailers from London 2012
conference chair Jo Ankier in action.
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Westfield Stratford City is 1.9 million square feet of almost unclaimed retail space
http://blog.btexpedite.com/?p=195
Westfield Stratford City is 1.9 million square feet of almost unclaimed retail space. Anchor tenants Marks and Spencer and John Lewis / Waitrose have yet to be joined by any other major retailer.
Recent mentions of Primark in Retail Week and The Independent indicate an interest in a 70,000 sq ft venture. Of course since the recession landlords generally have experienced an understandably cool reception for their retail properties.
But perhaps this time the retailers should take closer look.
New London Olympics Mall takes Shape
Opportunities for Retailers from London 2012
Understanding the largest event ever staged in the UK
London Marriott, Mayfair
17 March 2010 Book now
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"A shot across the bows from the brand police
of Lord Coe"
Aggressive “brand police” in an overzealous crackdown
http://www.thisislondon.co.uk/standard/article-237...
London's Olympics chiefs have been accused of behaving like “stormtroopers” towards small businesses.
Baroness Valentine, chief executive of London First, said companies were being targeted by aggressive “brand police” in an overzealous crackdown by the 2012 organising committee, Locog, on unauthorised marketing.
Lady Valentine called on Locog to show more leniency to firms in the capital seeking to use Olympic promotions to help their businesses.
Book now
Opportunities for Retailers from London 2012
Understanding the largest event ever staged in the UK
London Marriott, Mayfair
17 March 2010
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Brand Nourishment : Tarrystone Consultants
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Is your brand being starved by Google and the digital marketing age?
Did you know that Google denies all brands save one?
www.tarrystone.com
by Tim Arnold, Tarrystone Consultants
Is your brand being starved by Google and the digital marketing age?
It’s time to nourish your brand back to life.
Last year saw the spend online overtake traditional media. And that spend is mainly down to the new kid on the marketing block. He’s got bigger and grown faster than anyone could have imagined.Right before our very eyes.
Although he doesn’t own the block (nobody does) he runs it and manipulates it in a ways that are deeply unfathomable yet equally pervasive and comprehensive as any of the bros in The Wire.
In the coming weeks this blog will show you how. Watch out for Brand Nourishment.
Tim Arnold of Tarrystone Consultants +44 (0) 7973 435 855 works on brand development with a special emphasis in digital marketing and integrating on and off line activity web site: www.tarrystone.com
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Sales up lift during recent Olympics has been 60%
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Have you appointed your Olympic Champion?
You need a champion for an event that offers 9 million tickets and has a workforce of over 270,000 people
http://www.retail-knowledge.com/2012Olympic/
The Olympics are NOT just about London
• 35 venues across the UK from Glasgow to Weymouth
• The Football Tournament alone will stage 58 matches and take place at Hampden Park, Old Trafford, Millennium Stadium, St James Park, Wembley Stadium and a Midlands venue yet to be announced.
• 9.2 million tickets go on sale in 2011
• 20,000 press and media
• 100,000 temporary staff
• TV audience of 5 billion
Book now
Opportunities for Retailers from London 2012
Understanding the largest event ever staged in the UK
London Marriott, Mayfair
17 March 2010
With less than 1,000 days to go you need to be appointing your Olympic Champion now, you need to be aware of the road closures and public transport disruption that will be caused in the run up to and during the Olympics, the sales patterns, the supply chain challenges and the massive opportunities.
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