Saturday, February 4, 2012 Special guest edition for Billington Cartmell  
"Tell you exactly what you don’t want to hear and remind you what marketing’s really about"
http://www.marketingweek.co.uk/3010779.article?cmp...

There’s nothing better than talking to consumers for a reality check, they’ll tell you exactly what you don’t want to hear and remind you what marketing’s really about.

Neil Davidson, strategic planning director at Billington Cartmell, emphasises the need for brands to think about digital conversations in their campaign planning. It’s time for more brands to think digital conversations, not campaigns

From theMarketingblog January. Neil Davidson - The final nail in the coffin

Neil Davidson, strategic planning director at Billington Cartmell.
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You can have a new website to get success stories about your company across to the right prospect
Some good news. Posterous is free. It is a winner
http://marketinguk.posterous.com/
by Will Corry

Some good news. Posterous is free. It is a winner http://marketinguk.posterous.com/

About four months back theMarketingblog experimented with a new site called posterous. We are delighted with the early beta results - have a look at our work. 

Posterous lets you post things online fast using email. You email them at post@posterous.com and they reply instantly with your new posterous blog.

Some good news. Posterous is free. It is a winner.
Would you like theMarketingblog to create a website, develop great content and manage it from a B2B Social Media Marketing point of view for your company ? You can then post it to your new business prospects each time a new story appears.

Call me Will Corry 01784 434 412 for a very worthwhile chinwag. We will have your new site in place within weeks and the price is right too. See the potential. Here is a story in our posterous site
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Developing brand assets
Building brands with consumer-validated longevity rather than being slaves to reinvention
In it for the long haul? – the paradox of marketing
http://www.bcl.co.uk/in-it-for-the-long-haul-the-p...
by Simon Callender, Billington Cartmell

In it for the long haul? – the paradox of marketing


Someone is sitting in the shade today because someone planted a tree a long time ago - Warren Buffett said that, and the man has a very good point.

The brands that mean the most to us are the ones which have been carefully grown and nurtured over time to encapsulate a set of values that we find both appealing and relevant.

Oxo has always held a knowing mirror to the family and its relationships.

Simon Callender,Creative Planning Director at Billington Cartmell.
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Handle the bad news and take advantage of the good
Not out of the woods yet - new PR problems?
Tiger Woods is reportedly hiring a former White House press secretary to handle his assimilation back into civilised society
http://www.telegraph.co.uk/sport/golf/tigerwoods/7...

Howard Stern and 'Tiger Woods Mistress Beauty Pageant' contestants Jaimee Grubbs, Jamie Jungers, and Loredana Jolie in Howard's SIRIUS XM studio

The sports management company set up by Ari Fleischer since leaving the service of President George W Bush in 2003 advertises itself as being able to “help you handle the bad news and take advantage of the good”.

It is a mantra to which Woods appears to have related, if claims that he is turning to Fleischer to help rehabilitate his image are to be believed.

Tiger Woods' mistresses have paraded themselves in bikinis for a tongue-in-cheek beauty pageant arranged by the controversial disc jockey Howard Stern.  More on the Tiger debacle

Fleischer has some experience of golf related issues - back in 2002 it was Bush’s antics on the golf course rather than off it that caused a few red faces, specifically this video clip:
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Skittles up to 4 million Facebook fans with BOGOF
Skittles offer BOGOF to folks who become a fan of their Facebook pages
Get a coupon for a free bag of Skittles when you buy one to start
http://www.furlongpr.com/skittles-up-to-4-million-...

Skittles appears to be growing due to a voucher offer


Starbucks and Skittles were the four fastest growing Facebook brands last week, according to Inside Facebook, a blog that monitors fan pages.

While VANS and Converse may be benefiting from the consolidation of old Facebook fan pages into one main page, Skittles appears to be growing due to a voucher offer which allows registered fans to buy two packets of Skittles for the price of one (BOGOF).
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Messi and a team of the small, ratlike rodents - new Pepsi ad
http://www.youtube.com/watch?v=sQ7AR2zRHag

Skills. Simples  The world loves meerkats. Pepsi [not an official World Cup sponsor] even reckon that a team of the small, ratlike rodents can take on World Footballer of the Year – Lionel Messi.

So seriously now – they don’t look too bad on the ball. We could at least see what they do with an England number three side and go from there.

Check out the rest of Pepsi’s World Cup 2010 ads here.

Via cherryflava
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New spoof ad
Specsavers spoofs famous ad for Lynx
http://www.youtube.com/watch?v=2YG1aL2i5u8
by AdFreak

The notorious Specsavers - known for its amusing adverts, created this enjoyable spoof of the notorious "Billions" ad for Lynx body spray.

See the original BBH spot here.

In the remake, the guy still has the great arm-swirling spray moves—but he's a bit flabbier than the Lynx hunk, and his glasses stop the hordes of ravenous women dead in their tracks. That's the "Should've Gone to Specsavers Effect."

Rattling Stick director Daniel Kleinman says: "It's interesting to try and satire an already humorous commercial. I wanted to make sure everyone knew which spot we were parodying with a few key shots and then take the mick. Of course, it would never work if the original was not a well known and excellent piece of work."

Via AdFreak
  
Endless repetition of the phrase ‘Broken Britain’
Election leadership debates to follow rules of
Just a Minute
http://www.newsbiscuit.com/2010/03/06/election-lea...

The format for the long-awaited election debate between the leaders of the main political parties has finally been agreed, with the rules based on the popular Radio 4 panel game Just A Minute.
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More about Britain's £115bn tourist industry
A strong argument for the UK deserving a level playing field for tourism
Tourism has a "Heineken effect - it refreshes parts of the country other industries do not reach"
http://www.telegraph.co.uk/finance/newsbysector/re...

Giants Causeway , Co Antrim "This means that for every five people who travel out from the UK as tourists, only two come back the other way. We believe that the Government's refusal to acknowledge our basic uncompetitive position is the key driver behind the falling tourist rates to this country and yet another example of the lack of political support for this key UK industry."
"Why is it that every other major economy in Western Europe has been cutting VAT on hotel accommodation, while we are paying 17.5pc and it's probably going up," he said. He cited Germany's cut from 19pc to 7pc and France's reduction from 19.6pc to 5.5pc. In Spain, the rate is 5.5pc.
New research by accountants Deloitte shows that tourism could be one of Britain's fastest growing industries over the next decade, with the visitor economy expected to account for 2.9m UK jobs by 2020, up 250,000 on today.

“Travel Matters”, a five-point manifesto for travel
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Billington Cartmell
Billington Cartmell wins Marketing Magazine 'Agency Of The Year' award for the second year in a row
"During 2009, the agency successfully added another 21 clients to its books, including adidas, LG and Kingsmill"
http://www.bcl.co.uk/agency-of-the-year-2009

Billington Cartmell has proved it has the ability to survive during both good and bad industry times

A focus on environmental work, the addition of 21 clients and its creative thinking have helped the agency be top of the sales promotion pile for the second year in a row, writes Amy Golding.

Billington Cartmell has proved itself again… for the second year running, showing the agency can succeed not only when trading conditions are buoyant.

During 2009, the agency successfully added another 21 clients to its books, including adidas, LG and Kingsmill.
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The £113,000
wages of spin

A spin doctor
was paid £800 a day.
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The initiative provides schools with gardening tools and equipment through a voucher scheme with customers being rewarded with one Let's Grow voucher with every £10 spent

Case Study
Billington Cartmell
Morrisons Let's Grow

Dig up the idea that gave Morrison’s award-winning growth in the recession.
[more...]
 


Our new posterous site is the first step in the process of integrating your email marketing with B2B social media marketing. You can get a site like this for your company

Call Will Corry
01784 434 412
 [more...]
 


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BCL Carlsberg ‘Wembley Stadium ad’ wins Best Advertising 2010
The ad featured in England’s match day programmes, and subsequently in The Campaign BIG Award shortlist for press ad of the year

The brief was to showcase Carlsberg’s sponsorship of Wembley Stadium.
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What? You don’t agree?

Ernst & Young!
Shame on you!
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This new UK-based Bing campaign is ridiculous.
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Stephen Richards , I&PM LIVE!

Get face-to-face with the people that can really turn your business challenge into a success story!

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At risk to our own sanity, we have sifted through YouTube’s grimiest sewers to bring you the most disturbing videos of all time.
 
Keep your research from causing you pain

The perils of market research
  
Laughter Spot
I didn't know we had a choice

A Mormon was seated next to an Irishman on a flight from London. After the plane...
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Contact Billington Cartmell


Billington Cartmell

London office
+44 (0) 20 7471 1900
london@bcl.co.uk

Edinburgh office
+44 (0) 131 452 2279 
edinburgh@bcl.co.uk
  
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