Get in Touch

Search for: McDonalds

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by on July 17, 2017 in Apps & Software, Business, Digital Marketing, featured item, Gadgets, Latest News, Lead Article, Mobile, News you can use, Nuggets, Research, Retail, Social Media, Tech, Websites

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

[more…]

World Media Awards 2017 shortlist announced

World Media Awards 2017 shortlist announced

by on March 14, 2017 in Advertising, Digital Marketing, Events, Events & Awards, Lead Article, Media, PR

With the number of award entries up by 20% since its inaugural year last year, The World Media Awards (WMAs), hosted by the World Media Group*, are today announcing their 2017 shortlist.

Reflecting the truly international nature of the WMAs, entries poured in from all corners of the world including the USA, Germany, Pakistan and the Faroe Islands – and targeted audiences from around the globe including Asia, LatAm, North America, Europe, Africa, Australasia and the Middle East.  The Awards also attracted some of the world’s top brands, such as Michelin, Universal Pictures, Shell, EY (formerly Ernst & Young) and McDonalds.

[more…]

“100 years of marketing” / Exclusive download

“100 years of marketing” / Exclusive download

by on December 13, 2016 in Business, Latest News, Lead Article, News you can use, Nuggets, Uncategorized

The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has been marketing.

Sales and marketing interact with changes in society and advances in technology, always searching for the best way to get people to buy what you’re selling. Let’s go over the biggest developments in marketing ideas over the last 100 years:

[more…]

[Watch] “Some mornings you don’t wake up until you have had breakfast”

[Watch] “Some mornings you don’t wake up until you have had breakfast”

by on October 15, 2016 in Latest News, Lead Article, Videos

[more…]

‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

‘Brand of Gold’ The Olympic Brand / Rob Coke, Studio Output

by on August 23, 2016 in Advertising, Business, featured item, Latest News, Lead Article, Lead story, News you can use

Rob Coke (Group Strategy Director) from Output Group writes ...

Sixteen glorious days after they opened, the Rio 2016 Olympic Games have closed. ‘Open’ and ‘closed’. That's also how the Economist recently described the new fault lines in international politics.

No longer about left and right, the outlook of politicians – and nations – is defined by whether they are welcoming and open-armed, or protective and closed-borders. Progressive or regressive. [more…]

Laughter Spot : “The one about the face-lift” / NSFW

by on May 26, 2016 in Laughter Spot, Laughter Spot, Lead Article, Rock 'n Roll

A woman decides to have a face-lift for her birthday. She spends £5,000 and feels really good about the results. On her way home, she stops at a newsstand and buys a paper.

Before leaving, she says to the sales clerk, "I hope you don't mind me asking, but how old do you think I am?"

"About 35," was the reply.

[more…]

Zappar and Rovio partner to release 1 billion BirdCodes into the wild in support of new game Angry Birds Action!

Zappar and Rovio partner to release 1 billion BirdCodes into the wild in support of new game Angry Birds Action!

by on April 29, 2016 in Lead Article, Lead story, News you can use

Zappar, a world leader in augmented reality, has partnered with Rovio, the maker of the global smash hit Angry Birds, to create the ultimate Angry Birds augmented reality experience.

The partnership will build a bridge between the physical world of consumer products and brand promotions and digital on handheld devices.

Fans of Angry Birds around the globe will be able to interact with the most popular mobile game of all time thanks to Zappar’s scanning functionality, which has been embedded within the recently released Angry Birds Action!

[more…]

Blunders : Promotional guerrilla marketing campaigns that have run amok … Hotcow

by on March 12, 2016 in Blunders, Business, Latest News, Lead Article, News you can use, Nuggets, Rock 'n Roll

Promotional giveaways are everywhere. They’re in your office, in your home, and in your car. Many things that you see every day and don’t even think about are promotional products.

The reason they’re everywhere is that we all love getting something for nothing. And this is precisely why promotional giveaways are such a popular guerrilla marketing tactic for businesses.

[more…]

The real players who own the ‘artisan’ products you thought were ‘homespun’

by on February 10, 2016 in Latest News, Lead Article, News you can use, Nuggets, Research, Retail, Small Business

Products which look ‘homespun’ but are actually owned by big companies.

The documentary Supershoppers, which aired on Channel 4 on Monday night, told viewers: ‘There are lots of products that dress as David, but are actually produced by Goliath. Companies have twigged that well-meaning shoppers will pay a lot more if they believe they are buying homespun, trusted goods.’

[more…]

James Corden joins McDonald’s UK’s festive campaign to sing a Christmas Classic

James Corden joins McDonald’s UK’s festive campaign to sing a Christmas Classic

by on December 30, 2015 in Latest News, Lead Article, News you can use, Retail, Videos

Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden has teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys.

The unique one off advert will air during the break of one of the most popular programmes on Christmas Day – Coronation Street.

[more…]