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Q. How much would you spend on Experiential Marketing?

by on March 30, 2012 in Events & Awards, featured item, Lead story, London & South East, Retail, Retail News

We need a minute of your time. Hotcow are carrying out some snapshot research. Can you help?

Hotcow have started this LinkedIn poll to gain a better understanding of the budget that brands are allocating to Experiential Marketing - http://linkd.in/GYkQK6 [more…]

Living Social, Wowcher, Groupon – Which one is the most popular daily deals site?

by on March 29, 2012 in Ecommerce, Lead story, Research, Retail, Retail News

New research from Kantar Media shows that Daily Deals sites continue to gain in popularity.

68% of shoppers now agree with the statement “I always look out for special offers” and nearly half (48%) say “they always use money off coupons and vouchers” according to data from Kantar Media TGI.

The full Online Shopper Intelligence report can be downloaded from: www.kantarmedia.compete.com.

[more…]

Londoners would love to see in-cab services advertised on the outside of taxis

by on March 28, 2012 in London & South East, Mobile, Mobile Marketing, Nuggets, Research, Retail News

Taxi passengers have expressed a preference for London cabs to better signpost the in-cab technology services they offer, according to new figures from taxi advertising company Ubiquitous

[more…]

ActionAid has appointed two new agency partners

by on March 28, 2012 in News you can use, Nuggets, Retail News

ActionAid, the international development charity known for its child sponsorship and campaigns, is about to ramp up its fundraising effort and has appointed two new agency partners following a pitch process.

[more…]

Global Reviews / Providing UK mobile operators with the deepest ever online customer experience insight

by on March 27, 2012 in Ecommerce, London & South East, Marketing, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets, Research, Retail News


Global Reviews
today launches its 4CE Website Benchmark study to measure UK mobile operators’ online customer experience

http://www.globalreviews.com/

[more…]

“A deep understanding of your target audience” / Hotcow

by on March 27, 2012 in Best advertising story, featured item, Lead story, Retail, Retail News

While a ‘pull’ focused multi-channel model is quickly replacing the ‘one size fits all’ approach, the underlying mission for brand managers is changing. [more…]

We Are a Collection of Our Habits + other articles from Duct Tape Marketing

by on March 24, 2012 in Best advertising story, CRM, Lead story, Retail News

Habits are very strange and powerful things.

They drive our everyday routines and teach us, often subconsciously how to feel and react to the things that happen around us all day long.

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Lead generation / Mainline Flatpacks / Google+ / Internet Retailing Expo / Vox Pops International /

by on March 22, 2012 in Apps, Best advertising story, Events, FaceBook, iPhone, LinkedIn, Metrics, Mobile Marketing, News you can use, Nuggets, Pinterest, Retail News, Social Media, Twitter

 

Here is a quick read check of some of our stories in March 2012 ..enjoy.
Want your success story loaded here - Contact Will Corry, the UK Brand Journalist 01784 434 412

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Comment on the report on mobile ad spend by the IAB and PricewaterhouseCoopers

by on March 20, 2012 in Mobile Marketing, Mobile/Tablet, News you can use, Tech


Increased spend and greater consumer engagement signal the tipping point for mobile advertising
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Internet Retailing Expo (IRX 2012), taking place at the NEC in Birmingham this week

by on March 20, 2012 in Events, Events & Awards, Lead story, Retail News

Internet Retailing Expo (IRX 2012), taking place at the NEC in Birmingham, 21-22 March, is THE big event in the ecommerce and multichannel retail calendar.

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