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All about the critical first few weeks of a product launch / YouGov

by on March 1, 2012 in Events & Awards, Marketing, Research, Retail

YouGov to speak at the MRS Innovations Development Conference

YouGov is pleased to announce that its Consumer Consulting team has been invited to speak about product launches


InMobi / “Mobile devices are redefining the media landscape across the world” Naveen Tewari

by on February 28, 2012 in Digital Marketing, featured item, Research, Social Media

InMobi, the largest independent mobile ad network, has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey.


How to identify and communicate with key media in order to deliver results / Val Mumby Clareville

by on February 28, 2012 in London & South East, News you can use, Nuggets, PR

Val Mumby is joint managing director of Clareville, a well-established PR agency which works with a wide variety of brands across the consumer and B2B sectors.


Location location location and just in time: new mBlox technology delivers mobile engagement at the right place, at the right time

by on February 28, 2012 in Digital Marketing, Lead story, Research, Social Media, Tech

mBlox, a leader in mobile consumer interaction and payments, today announces mBlox Engage, a cloud based solution delivering the next generation of mobile marketing engagement.

By offering real time, location-based analytics and reporting, it enables brands to achieve new levels of insight into consumer behaviour on mobile – facilitating the best possible content delivery and strengthening the relationship between the brand and end user.

Click here for the report

With opt-in consent from the consumer, Engage uses real time, location aware content delivery and customer activity reporting to ensure mobile marketing takes place on an individual, personalised level. mBlox Engage provides brands with unprecedented levels of user insight, allowing them to track mobile marketing effectiveness and improve the quality of the user experience.

The new technology can also be set to automatically respond to consumer interaction, for example; it will add or remove a limited offer once the timeframe has expired or the stock has been exhausted


INITIALS wins multichannel brief to launch Peugeot 208

by on February 28, 2012 in featured item, LinkedIn, Media, Twitter

INITIALS Marketing has been appointed by Peugeot for the UK pre-launch of its 208 model, set to be the car marker’s most important launch for [more…]

Who wants to win a day of Voxpops? / Sign up for the Vox Pops Conference

by on February 27, 2012 in Events, Events & Awards, Latest News, Lead story, London & South East, Marketing, Online Video, Research, Small Business

Maximise & Communicate Research Insights through Video
at the British Film Institute on Thursday 19th April 2012 1.30-4.30pm

Featuring guest speakers from Barclays and BskyB


“In 2012 small businesses need to work harder than ever to win new business and stay alive. Make telemarketing the centre of attention!”

by on February 25, 2012 in Lead story, Marketing, Small Business, Startups

“In 2012 small businesses need to work harder than ever to win new business and stay alive. Make telemarketing the centre of attention!” published on


PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

by on February 24, 2012 in Apps, Blunders, Ecommerce, iPhone, Lead story, Metrics, Mobile Marketing, Mobile/Tablet, Online Advertising, Retail, Tech

Somo, ( the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.


Nuggets .. All about Samsung / Red Bull TV / Adobe / mBlox / MARS\Y&R

by on February 23, 2012 in Advertising, Digital Marketing, Mobile/Tablet, Nuggets, Retail

Nuggets .. The best of the PR releases...

Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range1, today announced the availability of Red Bull TV on its SMART TV platform.


Great one liners for you… via Richard Goard

by on February 23, 2012 in Laughter Spot, Laughter Spot



Did you hear about the fat, alcoholic transvestite?   All he wanted to do was eat, drink and be Mary.

Got an e-mail today from a bored local housewife, 43, who was looking for some hot action.  So I sent her my ironing.



I got invited to a party and was told dress to kill.  Apparently a turban, beard and a backpack wasn't what they had in mind.

After a night of drink, drugs and wild sex Bill woke up to find himself next to a really ugly woman.  

That's when he realised he had made it home safely.