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Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

by on March 1, 2016 in Apps, FaceBook, Google, iPhone, Lead Article, Lead story, LinkedIn, Mobile Marketing, News you can use, Pinterest, Research, Retail, Retail News, Social Media, Twitter

  • 2nd ranked UK has two most effective campaigns in global top 20
  • 55% of the world’s most impactful campaigns are digital-led
  • Campaigns with a cause fill rankings of the world’s most effective campaigns
  • Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
  • Warc 100, break through to appear in the top 10 brands list
  • India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014

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Business Blunders : “Missed opportunities, lost fortunes, and, let’s face it, plain stupidity”

by on February 18, 2016 in Blunders, Business, Latest News, Lead Article, Rock 'n Roll

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M&C Saatchi launches East Midlands Trains brand refresh

M&C Saatchi launches East Midlands Trains brand refresh

by on February 3, 2016 in Advertising, Business, Latest News, Lead Article, News you can use, Nuggets

M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve.

The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service.

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Research : “5 Things You Need Before Starting Your Own Restaurant”

by on October 29, 2015 in featured item, Latest News, Lead Article, News you can use, Nuggets, Research, Retail, Retail News, Rock 'n Roll, Small Business, Startups

Opening a restaurant can be exciting, especially if you're a chef who loves sharing your culinary creations with everyone. But no one ever said that running a restaurant is easy.

Continue reading to learn a few of the things you'll need before starting a restaurant so you can ensure its success. All graphics by Shutterstock.

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We are looking for ‘lead from the front’, self-motivated professionals to join us

by on August 3, 2015 in Business, Digital Marketing, featured item, Lead Article, News you can use, Nuggets, Small Business, Social Media, Startups

We are looking for 'lead from the front', self-motivated professionals to join us as franchised Group Directors.

If you are interested and fit our profile then we will fully train you to operate our peer-to-peer business group meetings as facilitator and group director for a large exclusive territory (currently within the UK, Ireland, Australia and New Zealand - other countries soon).

Learn more at: http://www.adastra.international/directors/

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Woman for Woman : Doll’s Housekeeping – the UK’s first and only doll’s house cleaning service

by on March 31, 2015 in Latest News, Lead Article, Marketing, News you can use, Special Issue

National housekeeping service Bright & Beautiful http://www.brightandbeautifulhome.com is to launch Doll's Housekeeping, the UK's first and only doll's house cleaning service, which will be rolled out across the UK from 1st April 2015.

The specialist doll's house clean takes around 30 minutes to complete and uses bespoke equipment such as miniature vacuum cleaners and cloths as well as eco friendly, hypo allergenic and natural products. The service includes:

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Have you heard the story of Harland David Sanders? Read it here….

by on February 18, 2015 in Lead Article, News you can use, Nuggets, Retail, Retail News

Have you heard the story of Harland David Sanders? Read it here....

  • Harland David Sanders was born in Indiana in 1890.
  • In 1903 he got a job painting horse-drawn carriages.
  • In 1904 he became a farm hand.

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Why investing in restaurants is so rewarding

Why investing in restaurants is so rewarding

by on January 21, 2015 in Business, Events, Events & Awards, Lead Article, Retail, Retail News

 

Picked up this story from Hospitality and Catering News today and key event information for restaurateurs and investors looking to expand their businesses.

With less than 3 weeks to the Global Restaurant Investment Forum (GRIF), we asked our expert panel of speakers their perspective on why investing in restaurants is so rewarding. REGISTER NOW and be part of this exclusive restaurant investment community. [more…]

From the show floor: Recapping the biggest trends from Brand Licensing Europe

by on October 21, 2014 in Events, Events & Awards, Lead Article, Retail, Retail News

By Lisa Reiner, Managing Director, Europe & Asia Pacific, Beanstalk

It’s that time of the year again – Brand Licensing Europe (BLE), the largest licensing show in Europe, has been and gone. It is the premier event for the European licensing industry, bringing together licensors, licensees, retailers, and promoters to see the latest trends while seeking new partnerships and connecting with industry leaders.

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Movers and Groovers : Adjust Your Set boosts executive team with the appointment of Clare Nicholls as COO

by on September 18, 2014 in Advertising, Apps, Apps & Software, Best advertising story, FaceBook, Google, iPhone, Lead Article, LinkedIn, London & South East, Metrics, Mobile Marketing, Movers & Groovers, Pinterest, Retail News, Social Media, Tech, Twitter, Videos

New Chief Operational Officer offers wealth of financial and advisory expertise -

London 18th September UK: 2014 – Adjust Your Set, @AdjustYourSet one of the UK’s leading digital content agencies, has appointed Clare Nicholls to the role of Chief Operating Officer (COO). Nicholls brings financial excellence and in-depth expertise in broadcasting, digital and media.

Nicholls held leadership positions at a number of prestigious financial communication institutions before launching her own television production company, Splash Media, with former BBC Executives Jane Lush and Fenia Vardanis, in 2006.  [more…]