Get in Touch

Search for: research

New Research : Which company branding has stood the test of time?

New Research : Which company branding has stood the test of time?

by on August 11, 2018 in Business, Latest News, Lead Article, Lead story, News you can use, Nuggets, Research

Britain’s favourite logo is Coca-Cola’s, according to a new poll. The iconic red and white symbol was first revealed in the late 1800s and has remained largely unchanged ever since.

It’s so popular the logo can commonly be found on fashionable clothing items, homeware and other desirables - while vintage items featuring the logo can sell for thousands of pounds. Second spot was secured by US fast-food chain, McDonald’s - ahead of Disney’s Mickey Mouse silhouette logo in third and Cadbury’s logo in fourth.

[more…]

NewVoiceMedia named Leader in Ventana Research’s 2018 Contact Center in the Cloud Value Index

by on June 21, 2018 in CRM, News you can use, Tech

NewVoiceMedia, a global provider of cloud contact centre and inside sales technology, has been named a Leader by Ventana Research in its 2018 Value Index [more…]

Demystifying Real-World Brand Representation – WONDER London reveals research results

by on June 14, 2018 in Uncategorized

Independent events specialist WONDER London today announces the results of a bespoke survey into marketers’ understanding of real-world brand representation and realising brand values in the [more…]

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018 in Digital Marketing, Europe, Ireland, Latest News, Lead Article, London & South East, Midlands, News you can use, Northern England, Nuggets, Regional, Research, Scotland, Social Media, South West, Tech, Wales

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

[more…]

Research : Scale-ups: mind the confidence gap .. Future Kings

Research : Scale-ups: mind the confidence gap .. Future Kings

by on May 14, 2018 in Business, Latest News, Lead Article, Lead story, London & South East, Research, Small Business, Startups

New research into Britain’s scaling SME landscape has discovered that one third of growing businesses are lacking confidence when it comes to tackling their biggest and most pressing challenges, according to exclusive research from brand strategy consultants, Future Kings.

The research conducted by Sapio Research asked 200 UK early stage scale ups about their greatest concerns for their businesses as they prepare for growth, as well as their confidence levels in strategies to meet those concerns. [more…]

New Research : Hospitality leads digital transformation of luxury category …  Zenith

New Research : Hospitality leads digital transformation of luxury category … Zenith

by on May 14, 2018 in Lead Article, News you can use, Nuggets, Research, Retail News

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today.

Across all luxury brands, 33% of advertising will be digital this year, up from 30% in 2017.

[more…]

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

New Research : Smartphone advertising grew 37.4% to account for 45% of internet ad spend

by on April 25, 2018 in Digital Marketing, featured item, Latest News, Lead Article, Nuggets, Research

  • smartphone advertising video image2017 was first full year smartphones overtook computers for internet time

  • Research has shown that Smartphone advertising grew 37.4% to account for 45% of internet ad spend

  • Accompanying YouGov consumer data shows that podcasts, social media stories and learning new skills are smartphone activities seeing biggest surge in popularity

  • Social media ad spend grew 38% - with 83% of social spend now going on phones according to the research

[more…]

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

by on April 23, 2018 in Events, Events & Awards, Latest News, Lead Article, Research

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers.

Friday 18th May 2018 – Devon Suite, Grand Connaught Rooms, Great Queen Street, Covent Garden, London WC2 5BA.

Click here >>>> to book your place.

[more…]

Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

by on April 23, 2018 in Lead Article, News you can use, Nuggets, Research

Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.

P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]

Research : New Valassis research highlights how restaurants can earn a bigger slice of the pie

by on April 13, 2018 in Latest News, Lead Article, News you can use, Nuggets, Research

Latest Research  :  Valassis, a leader in activating consumers through intelligent media delivery, today released new data around key motivators for enticing restaurant visits.

“When it comes to restaurants, consumers often revisit their tried-and-true spots, but our research also finds that these individuals can be readily persuaded to visit new locations through relevant and timely offers”

[more…]