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Marketers : Need a lead generation plan that works? – Try our ‘no risk trial

by on March 19, 2012 in Best advertising story, Business, Events & Awards, News you can use, Retail News


“Irish directors make up 19% of the total number of non-British directors in the UK” / Iain Lovatt, executive chairman at Blue Sheep

by on March 18, 2012 in Ireland, Lead story, Research, Retail News

Irish ex-pats continue to top the list of non-British UK based company directors, according to new research. Iain Lovatt, executive chairman at Blue Sheep

“The research provides a fascinating and valuable insight into how prominent Irish directors are in the UK today. Adrian Brady, chief executive of Eulogy!


60 % of consumers would avoid using their mobile as a payment tool

by on March 15, 2012 in News you can use, Research, Retail News

  • The majority of consumers are still in the dark about NFC systems and would avoid paying for goods and services via their mobile even if they were able.


Dulux has found the town with the least amount of sex – is it your town?

by on March 13, 2012 in Advertising, featured item, News you can use, Online Video, Research, Retail News, Rock 'n Roll, Videos

Dulux is supporting the launch of its creative for its new advertising campaign with a social experiment to see if the simple act of decorating can turn bedrooms into boudoirs. 

Watch the new video


Five tips to implement your social commerce strategy / Reevoo / IRX 2012

by on March 9, 2012 in Apps, Ecommerce, Events & Awards, FaceBook, featured item, iPhone, LinkedIn, Metrics, Mobile Marketing, News you can use, Pinterest, Twitter

Social commerce needs to be embraced across every consumer touch point, advises Reevoo [more…]

“People no longer consume brands; they edit them and their communications, choosing a select number to interact with”

by on March 7, 2012 in Lead story, Research, Retail

Research carried out by branding consultancy Creston Unlimited has identified that just 8 emotional dimensions drive 83% of all consumer brand purchasing decisions


A recession busting alternative for staff development / CIM

by on March 6, 2012 in Digital Marketing, Nuggets, Tech

Marketers move to short courses to upskill   -  Tighter marketing budgets require marketers to become more versatile -  Businesses identify a need for broad generalists -


Three quarters (73%) of shoppers do notice the music playing in stores /Immedia Group

by on March 5, 2012 in Lead story, Marketing, Research, Retail

Some retailers are getting their music strategies wrong.

Wrong enough to send shoppers heading for the exits.


Imaginative Empathy, the Lost (P)art of Marketing / Rene Huey-Lipton

by on March 2, 2012 in Business, featured item, Marketing

Rene Huey-Lipton, SVP at BrainJuicer®, North America, discusses the importance of empathy

Via The Marketing Society Blog


The effect of routing on a panellist’s future behaviour / New white paper

by on March 1, 2012 in Gamification, Marketing, News you can use, Research

Cint launches exclusive white paper at CASRO Online 2012 analysing the effect of routing on panel behaviour