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Showrooming

Five omnichannel underpinnings of profitable commerce / Ian Jindal – Internet Retailing Conference 2014

by on September 22, 2014

Ian Jindal, goes back to basics to consider the essentials that underpin omnichannel commerce.

The Internet Retailing Conference 2014

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“We are like sailors who on the open seas must reconstruct their ship but are never able to start afresh from the bottom” / The 2014 Internet Retailing Conference

by on September 22, 2014

Shoppers have gone from using their mobile phone to compare prices, to checking in and checking out with their own mobile POS. Showrooming has made it into every-day life and the Oxford English Dictionary.

Retailers are enabling services for these always connected shoppers, bringing digital in store, personalising the engagement and gaining competitive advantage in the era of relationships.

The 2014 Internet Retailing Conference takes the theme of Re-foundation: no more incrementing, tweaking and avoiding the wholesale changes needed in the industry. Retail needs to start afresh from the bottom. This conference #IRC14 will bring together learnings from those who have started again and benefited from it along with those willing to share the challenges with delegates wishing to remain in the leadership group.

Register Here [more…]

Want the latest buzz about retail in-store tracking?

by on March 30, 2014

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How can retailers respond to the mobile revolution? Ian Jindal, editor-in-chief of Internet Retailing, has some suggestions

by on March 24, 2014

Mobile is changing the way we shop: six ways retailers can respond

We check them on the move, we surf them from the sofa, and have them constantly close to hand whether we’re at home or work. No surprise, then, that many of us are also using our smartphones and tablet computers to shop.

A third (32 per cent) of all online sales were made over mobile devices between November 2013 and January 2014, according to the Q4 IMRG Capgemini Quarterly Benchmarking Study*. The figure looks likely to rise. So how can retailers respond to the mobile revolution?

Ian Jindal, editor-in-chief of Internet Retailing, has some suggestions.

Find out more about IRX 2014 @etailexpo and register for the free event at www.internetretailingexpo.com.

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Showrooming is rife in the UK for ‘considered’ purchases – 42% of us look at electronic goods in-store before buying online

by on September 27, 2013

Here are the latest UK findings from Microsoft’s Consumer Decision Journey research, announced today at Ad Week in the US. Key stats are:

  • Showrooming is rife in the UK for ‘considered’ purchases – 42% of us look at electronic goods in-store before buying online from a different retailer, compared to 27% in US. 36% look in-store before buying online from the same retailer
  • Brits are much more decisive in their shopping journey – when shopping for electronics, 77% visit only the area they originally set out to look at, compared to 59% in US. In the US, 14% browse the whole store before buying, compared to 6% in the UK
  • In the UK we’re also much less impulsive in-store – 81% buy only the electronic item they went in for and nothing else, compared to 57% in US (where 34% buy other electronics after buying what they actually wanted in the first place)

I’ve pasted a blog from Natasha Hritzuk, senior director of consumer insights at Microsoft, below – this is available online on the Microsoft Advertising blog along with a link to the research in full. [more…]

Showrooming / Women for Women / Armstrong & Miller / Kate Moss / Flybe / Saad Hammad / Dominos Pizza Group

by on July 3, 2013

New ...Check out our trial newsletter from Postwire and tell us what you think of our very early first attempt. Thanks [more…]

Aprimo Research : “The showrooming trend is just getting started, and it’s ready to explode”

by on November 17, 2012

“Showrooming” by Consumers Using Mobile Devices is Transforming Retail Shopping. New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience.

To obtain a free Executive Summary of the findings, please visit Aprimo’s Retail website.

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