Research released today has revealed that retailers are still divided over whether to help or hinder ‘showrooming’ (shoppers viewing items in-store, then checking prices and buying on their mobiles): 13% of shoppers said they’ve found that store staff don’t seem to care. Only 8% said staff tried to make them buy there and then by offering a deal, while another 8% said staff were awkward and unhelpful.
Comparatively, stores in London seem to be the most mobile-friendly: only 3% of retail staff in the capital were unhelpful to showrooming shoppers.
The survey was commissioned by retail and shopper creative agency Live & Breathe, speaking with 1,000 shoppers all around the UK. It also found that vouchers and discount coupons are the most in-demand mobile technology for modern shoppers: a quarter (27%) would like to see them, followed by 21% who’d like to be able to access more product details.
Dan Hartveld, Red Ant’s technical director writes .. As mobile continues to be a hot topic for everyone – tech pundits, brands and industry mavens – there’s still a question over exactly how consumers use their smartphones when they’re out shopping. We all think they’re doing it, we feel in our collective gut that they’re going to do more of it as digital commerce and multichannel experiences get better.
But are consumers actually getting out their smartphones in-store and using them to compare, share and buy?
The short answer is yes, they are – but it’s currently a fringe activity which has yet to realise its full potential as a revenue driver. [more…]
People in the past dreamed of the day when video calls would be possible. Video calls were something of the future, alongside hover boards and flying cars. Thanks to the progressive digital age of advancing technology, everyone now can talk face-to-face anywhere around the world. It is a great tool and can generate long-term results as well. Businesses can communicate directly to employees no matter where they are currently.
Board meetings can be conducted with clients and employees around the globe regardless of the venue or country. A newfound trust between clients and companies leads to an increase in sales volume. Video conference calls and meetings have revolutionized the world of communication. Within the world of business, it opens the door of opportunity for high-quality collaboration.
New mums (those with at least one child under 18 months) have higher device ownership across every digital device compared to the general population. They have an especially high rate of smartphone ownership (96%) compared to just 71% of the total population.
They also index particularly high on home entertainment devices such as video game consoles, smart TVs, and streaming media players.
With a very seductive voice the woman asked her husband, “Have you ever seen Twenty Dollars all crumpled up?”
“No,” said her husband.
She gave him a sexy little smile, unbuttoned the top 3 or 4 buttons of her blouse, and slowly reached down into the cleavage created by a soft, silky push-up bra, and pulled out a crumpled 20 Dollar bill. He took the crumpled Twenty Dollar bill from her and smiled approvingly. [more…]
A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impactAmaze One, the CRM agency born from a fusion of digital creative experts, Amaze, [more…]
Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, such as photos and videos. This will help the retailer [more…]