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The disruptive potential of native advertising / Felix Salmon

by Will Corry on May 10, 2013

Andrew Rice delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories.  By Felix Salmon

The one I’m interested in is the way that BuzzFeed CEO Jonah Peretti wants native advertising to disrupt banner advertising. I apologize for the long blockquote, but it’s a lot shorter than the article:

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Research / Booze ban busted – ‘Dry January’ does not exist / Shopitize

by Will Corry on February 6, 2013

We all start the New Year with the best of intentions – but the very latest shopping trends show that ‘dry January’ actually only lasts for two weeks at most

Over indulgence over the Christmas and New Year period usually signals a January detox where we all promise ourselves to stay off the booze and eat more fruit and veg. This coincides with a dusting off of the gym membership along with a vow to shed those festive pounds.

However, even the best of intentions come unstuck at times and this is exactly what the latest shopping trends provided by mobile couponing specialists Shopitize (www.shopitize.com) illustrate. [more…]

Sexy new commercial for the 2013 Toyota Auris (video)

by Will Corry on August 25, 2012

A sexy new commercial for the 2013 Toyota Auris (aka the Corolla) that features 19 year old model Stav Strashko, will have men shaking their heads...enjoy. [more…]

New study from Cint / Individuals who carry out market research still in the dark about value of DIY tools

by Will Corry on August 18, 2012

Groundbreaking study from Cint into market research habits across the world

Despite the growth of do-it-yourself (DIY) market research over the past decade, many individuals undertaking consumer research are still unaware of it, according to a survey carried out by Cint, a provider of solutions for accessing consumer opinion. The survey of 486 marketing professionals who regularly perform market research in the US, UK, Spain, Sweden and Germany was undertaken to understand current trends in the sector as well as awareness of available sampling techniques.

To find out more about Cint’s range of consumer insight solutions, please visit www.cint.com.

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Boobzie… an entire line of can covers meant to fondle, grope or have your wicked way with

by Will Corry on July 24, 2012

Boobzies are busty coozies for beer (or other) cans with humorous sayings which first debuted at the Hooters chain in 2011.

Since then, the Boobzie company has been adding new “girls” (“designed to keep your beverages cool but conversation hot”) to their lineup including Mrs Robinson (says ‘got milf?’), Tiffany (says ‘Boobs Gone Wild’) and more.

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“The Rise of E-reading” / The average e-book reader read 24 books in the past 12 months

by Will Corry on April 9, 2012

E-reader and tablet owners read more books — print and digital — than people who don’t own those devices.

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