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Initials launches Seriously Spreadable campaign

by on May 15, 2018

Latest:   Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable.

Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. [more…]

Buxton creates commuter badges to support Virgin Money London Marathon runners

Buxton creates commuter badges to support Virgin Money London Marathon runners

by on April 20, 2018

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge.

Created by RAPP UK , the baby-on-board style badges are designed to celebrate and recognize the runner’s achievement and encourage commuters to offer a seat to tired marathon runners the day after the race. Badges will be handed out at the Virgin Money London Marathon Expo on 20th & 21st April, ready for all marathon running commuters to wear on Monday when their legs are at their weakest and the post-race adrenaline has faded. [more…]

New Research : UK firms freeze marketing spend

by on October 19, 2017

British companies froze their marketing budgets during the third quarter amid rising uncertainties about the economy as the UK looks to exit the European Union, a survey showed last Wednesday.

The IPA Bellwether report showed that near 70 percent of its survey panel recorded no change in marketing budget since the second quarter. Rising inflation - driven largely by the pound's fall since last year's vote to leave the European Union - has squeezed household incomes, causing broader economic growth to slow.

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Who is the hot dancing girl in The Gap ‘Dress Normal’ “Golf” commercial?

by on September 21, 2017

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Movers and Groovers : IAB UK appoints Jon Mew as CEO

Movers and Groovers : IAB UK appoints Jon Mew as CEO

by on January 5, 2017

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.

Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.  [more…]

Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

Center Parcs unveils a new integrated campaign which launches on TV from 23rd December

by on December 22, 2016

Leading short break expert Center Parcs unveils a new TV advertisement as part of a broader marketing campaign celebrating the forest as an immersive playground.  The new 50-second TV commercial launches on 21st December on the company’s Facebook channel, before featuring on TV from 23rd December.

The integrated campaign, which includes cinema, digital and VoD activity, as well as social, PR and at each of its five UK villages, is timed around the travel industry’s peak booking season as families start to plan their family breaks, and will run until March 2017. [more…]

Tennis legend Boris Becker partners with Anakena Wines

Tennis legend Boris Becker partners with Anakena Wines

by on December 9, 2016

Boris Becker, the six-time Grand Slam winner and former world number one tennis star, has been unveiled as a brand ambassador for Anakena, the new Chilean wine brand in the UK.  Launched just six months ago, Anakena is already the fifth best-selling wine brand from Chile.

This announcement further strengthens Anakena’s presence in tennis, complementing its existing partnerships with British Tennis and world number one doubles player, Jamie Murray.

Must admit, I have never seen Boris happier ...editor [more…]

Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

by on December 6, 2016

According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations.

This wasted time supports recent findings by the Government, released in the latest Autumn Statement, which shows the UK is falling far behind its other G7 counterparts including the US (+26% on the UK), France (+27% on the UK) and Germany (+32% on the UK) in terms of GDP output per hour worked. [more…]

“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group

“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group

by on December 6, 2016

London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s Immaculate Conception public holiday, according to new data released today by lastminute.com group.

lastminute.com group’s recent booking data hows that as many as one in ten Spaniards (11%) and Italians (10%) who have booked to travel through the site will be London-bound this weekend. [more…]

Affiliate Window reports 27% increase in Black Friday online shopping

by on November 29, 2016

With over 2,000 of the UK’s biggest eCommerce advertisers including the likes of Tesco, John Lewis, Boots.com and Currys, Affiliate Window reported live data insights [more…]