Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.
Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange. [more…]
Boris Becker, the six-time Grand Slam winner and former world number one tennis star, has been unveiled as a brand ambassador for Anakena, the new Chilean wine brand in the UK. Launched just six months ago, Anakena is already the fifth best-selling wine brand from Chile.
This announcement further strengthens Anakena’s presence in tennis, complementing its existing partnerships with British Tennis and world number one doubles player, Jamie Murray.
Must admit, I have never seen Boris happier ...editor [more…]
According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations.
This wasted time supports recent findings by the Government, released in the latest Autumn Statement, which shows the UK is falling far behind its other G7 counterparts including the US (+26% on the UK), France (+27% on the UK) and Germany (+32% on the UK) in terms of GDP output per hour worked. [more…]
London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s Immaculate Conception public holiday, according to new data released today by lastminute.com group.
lastminute.com group’s recent booking data hows that as many as one in ten Spaniards (11%) and Italians (10%) who have booked to travel through the site will be London-bound this weekend. [more…]
With over 2,000 of the UK’s biggest eCommerce advertisers including the likes of Tesco, John Lewis, Boots.com and Currys, Affiliate Window reported live data insights [more…]
Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans.
The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, US and Australia. [more…]
Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet [more…]
Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the Irish butter through to its unique golden taste.
Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts.
Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres are a destination for more than just shopping and eating. [more…]