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57% of UK consumers would stop watching Netflix if commercials were introduced

57% of UK consumers would stop watching Netflix if commercials were introduced

by on January 18, 2019

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,

AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

[more…]

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

by on January 7, 2019

Breaking News in Advertising, Media and Technology.

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.

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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

by on January 4, 2019

Adweek | Breaking News in Advertising, Media and Technology

Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

by on October 10, 2018

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]

Ownable : The Clearing creates brand for TI Media’s shopping service

Ownable : The Clearing creates brand for TI Media’s shopping service

by on October 3, 2018

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.

The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.

It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.

[more…]

Initials launches integrated campaign for Rimmel London’s Match Perfection foundation

by on September 24, 2018

After the recent news of Coty appointing independent creative agency Initials, the agency’s first campaign - Match Perfection – is now live.

Following the launch of Rimmel London’s Match Perfection extended foundation range at the beginning of the year, Initials worked closely with the beauty brand on a fresh resupport campaign designed to turn the spotlight towards the brand’s audience by celebrating individuality, diversity and self-expression.

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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

Big brands no longer get big love from UK consumers

by on August 31, 2018

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Initials launches Seriously Spreadable campaign

by on May 15, 2018

Latest:   Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable.

Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. [more…]

Buxton creates commuter badges to support Virgin Money London Marathon runners

Buxton creates commuter badges to support Virgin Money London Marathon runners

by on April 20, 2018

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge.

Created by RAPP UK , the baby-on-board style badges are designed to celebrate and recognize the runner’s achievement and encourage commuters to offer a seat to tired marathon runners the day after the race. Badges will be handed out at the Virgin Money London Marathon Expo on 20th & 21st April, ready for all marathon running commuters to wear on Monday when their legs are at their weakest and the post-race adrenaline has faded. [more…]