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Is there value in social media marketing and advertising?

Is there value in social media marketing and advertising?

by on March 23, 2019

Social media is woven so deeply into the fabric of our lives that it’s become an extension of who we are.

Originally, the idea behind social networking sites was to serve as a method of communication like email.

Since then the concept has evolved, creating a digital world that changed the way people interact with each other, their favorite celebrities and brands.

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Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

by on March 6, 2019

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.

The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

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What is online reputation management and why you should care?

What is online reputation management and why you should care?

by on February 5, 2019

If there’s one thing that cannot ever be overlooked is just how important our online reputation and online footprint is to your overall social media marketing and brand.

Online reputation management must be taken seriously as we post ourselves and our brand all over social media.  The reality is that we live in a ‘search-happy’ world. So, it’s vitally important that we care about our online reputation.

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PR : What do you think of this cheeky marketing stunt?

PR : What do you think of this cheeky marketing stunt?

by on January 30, 2019

Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.

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Advertising, Media and Technology … Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

Advertising, Media and Technology … Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

by on January 25, 2019

Keep up to date with these just released fresh articles .. enjoy. The Burger King video is well worth watching.

I also enjoyed .. The Most Popular Super Bowl Ads of the Past 5 Years

Advertising, Media and Technology ... Burger King, Bon App?tit, WhatsApp Business, Super Bowl LIII commercials

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57% of UK consumers would stop watching Netflix if commercials were introduced

57% of UK consumers would stop watching Netflix if commercials were introduced

by on January 18, 2019

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,

AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

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All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

by on January 7, 2019

Breaking News in Advertising, Media and Technology.

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.

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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

by on January 4, 2019

Adweek | Breaking News in Advertising, Media and Technology

Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

World Media Awards 2019 open for entry with new category recognising the best Leader and Innovator in content marketing

by on October 10, 2018

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross-platform, cross-border, content-driven advertising - has opened today, with the announcement of a brand new category.  

The new “Content Leadership & Innovation Award” will be awarded to the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation. [more…]

Ownable : The Clearing creates brand for TI Media’s shopping service

Ownable : The Clearing creates brand for TI Media’s shopping service

by on October 3, 2018

Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.

The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.

It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.

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