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New survey shows content campaigns are being measured using wrong KPIs

New survey shows content campaigns are being measured using wrong KPIs

by on January 9, 2019

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are [more…]

Nielsen completes acquisition of Repucom

Nielsen completes acquisition of Repucom

by on June 22, 2016

Company will be the Global Leader in Sports Intelligence and Measurement

Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

The acquisition will expand Nielsen’s sports offerings globally, making the company the premier provider of analytics and insights within the growing sports industry. The global spend on sports sponsorships has nearly doubled since 2010, increasing from $35bn to $60bn.

Nielsen’s acquisition of Repucom includes all operations, data, advanced analytic IP and tools, and ongoing client work.

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