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About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

About .. YouTube, Mastercard, Salesforce, The Economist and RedThread

by on January 4, 2019

Adweek | Breaking News in Advertising, Media and Technology

Cheers : Here is your end of the week breaking news courtesy of Adweek. Fresh articles for you to read about YouTube, Mastercard, Salesforce, The Economist and RedThread.

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AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

AudienceScience ranked a “Strong Performer” in DSP space by independent research firm

by on June 5, 2015

AudienceScience, the maker of the AudienceScience Helios Enterprise Advertising Management System, has been ranked a “strong performer” in The Forrester Wave: Demand Side Platforms, Q2 2015.  This Wave (Forrester's evaluation of vendors in a software, hardware, or services market) evaluated nine companies Forrester Research identified as the most significant DSP software providers.

Regarding the global ad tech firm, Forrester comments, "AudienceScience has fully embraced being a true technology solution for marketers, and boasts a client roster that is 100% marketer direct." When considering a DSP, Forrester states, "consider AudienceScience for its dedicated approach to serving marketers." [more…]

IAB UK launches ad campaign to give consumers greater control over targeted online ads

by on June 13, 2013

IAB UK launches ad campaign to give consumers greater control over targeted online ads

Initiative aims to drive consumer awareness, provide information and enable consumer choice *UK first in Europe to roll out campaign * Some of UK’s largest news brands, media owners and advertising tech businesses donating inventory

Your Online Choices website.

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