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Shaken & Stirred - Influential Brand Profiling and Positioning

“AERO”

New online ad technology boosts online campaign ROI by almost 25% / Exponential

Exponential @exponentialinc has launched a new ad technology that, for the first time, applies transparent audience behavioural models in real-time to help optimise online campaigns. Called “AERO”, the technology/algorithm instantly analyses 50,000 user interests/behaviours to define which ones exhibit the

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