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Referral marketing is going to affect every single business and every single consumer in the very near future

by on December 9, 2014

 

I’ve always believed that referrals or Word of Mouth (WOM) marketing is probably the most profitable marketing, and that’s not going to change.
What I do think will change is that people are going to start cashing on the referrals that turn into transactions.
Ever referred anyone to a sweet Shiraz, a reliable mechanic, a reputable daycare, or even an enterprise server solution?

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Research : A third of men under 34 buy more clothes online than offline

by on August 9, 2012

Research from Rakuten LinkShare reveals over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs

Rakuten LinkShare, the world’s largest affiliate network, today released insights into British men’s shopping and fashion habits.* [more…]