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Early Bird tickets: £195 + VAT on sale until 13th September.
Full price tickets: £245 + VAT will be on sale from 14th September. [more…]
Posted by: Matt Williams via MAA
The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.
Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.
Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus.
The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This now moves into AMV. [more…]
The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.
Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.
Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange. [more…]
MAA write .... What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.
All you need to know - Giant iTab | Giant iPad | Big iPhone | Giant Tablet https://t.co/YF0hNu4xcc pic.twitter.com/1IV1HlWDTS
— Will Corry (@slievemore) September 17, 2016
Giant Smartphones & Tablets : Mark Jones, Giant iTab talks about the Future for Technology at Events
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Print craft plays key role in Coke’s ‘Taste the Feeling’
Stephen Foster of MAA writes ... We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies – and been roundly derided by some for lauding cheesiness. ... But that’s Coke isn’t it?
The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]
Posted by: Stephen Foster
We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way here.
Business is a competitive field.
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.
Branded mugs are perfectly designed to ensure clients high expectations are met. Corporations meet customer’s orders when they produce the kind of mug they need.
Almost every business has their own mobile app - and for good reason. It’s an extremely effective way to connect with your customers.
**** crowned most admired brand by students. 
You’re at the point in your business that you know you need help with your business accounting. You need advice about record keeping, legal structure, funding, and how to minimise your tax liability.
Promotional items people use daily such as pens, t-shirts, mugs, umbrellas, but with a brand’s name or logo imprinted on them.
According to the third annual JFDI New Business Barometer, the definitive guide to new business trends in the UK advertising and marketing agency world, it appears that medium sized agencies are now in the sweet spot for new business success in 2019.
Whether you're a dentist promoting your clinic, a lawyer promoting legal services, or a businessperson with an online clothing store, you can take advantage of online marketing to gain more customers and increase your sales.
A lot of bloggers and those who have just started making and developing their website often get stuck in making money from the resource.