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Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

Manchester Events : The best speakers in search marketing. Actionable 30 minute learning sessions

by on September 11, 2017

More information HERE >>>>

Early Bird tickets: £195 + VAT on sale until 13th September.

Full price tickets: £245 + VAT will be on sale from 14th September. [more…]

Matt Williams: Women buyers do agree with Cannes Lions judges – some of the time

by on June 27, 2017

Posted by: Matt Williams via MAA

The Cannes Lions festival really is the most remarkable showpiece. It provides headlines, controversy, jealousy and a healthy bout of scepticism that reached peak levels this year.

Whether the week is a flagbearer for inspiration and creativity or an excuse for a piss-up and an ego-trip I’ll leave up to you. Though when you do, maybe note that Helen Kimber’s ‘a headhunter’s guide to boost your career at the Cannes Lions’ was consistently one of More About Advertising’s most popular posts during the event.

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Money talks as Dixons moves Carphone into AMV BBDO

by on February 7, 2017

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus.

The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This now moves into AMV. [more…]

Movers and Groovers : IAB UK appoints Jon Mew as CEO

Movers and Groovers : IAB UK appoints Jon Mew as CEO

by on January 5, 2017

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the role of Director of Mobile and Operations which involved merging mobile into the core part of the business. This year mobile overtook desktop to become the biggest digital platform, in terms of display adspend.

Mew has worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.  [more…]

What is it about Vodafone and advertising? … MAA

by on November 3, 2016

MAA write .... What is it about Vodafone and advertising? They’ve had lots of capable marketers over the years and used a number of decent agencies, BBH at one point and now Grey which has taken over the business from WPP sibling RKCR/Y&R.

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“Here’s a Coca Cola print ad which is absolutely brilliant. Quite naughty for Coke, with wit and craft”

“Here’s a Coca Cola print ad which is absolutely brilliant. Quite naughty for Coke, with wit and craft”

by on April 16, 2016

Print craft plays key role in Coke’s ‘Taste the Feeling’

Stephen Foster of MAA writes ... We’ve praised Coca-Cola’s new global ad campaign ‘Taste the Feeling’ – produced by a veritable gaggle of ad agencies – and been roundly derided by some for lauding cheesiness.  ... But that’s Coke isn’t it?

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Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by on February 18, 2016

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK. [more…]

Video : Unilever’s Becel campaign adds more heart

by on February 12, 2016

Posted by: Stephen Foster

We’re all bake off barmy these days following the worldwide success of the hit BBC show but Unilever brand Becel (Flora in the UK) and agency Mullen Lowe are mining the baking seam in an unexpected and rather dramatic way here.

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