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13 steps to starting your very own creative agency

by on April 14, 2017

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Movers and Groovers : STACK Scoops KitcattNohr Caroline Deput to Planning Director

Movers and Groovers : STACK Scoops KitcattNohr Caroline Deput to Planning Director

by on December 12, 2016

Leading customer acquisition and engagement agency, STACK, has appointed Caroline Deput as Planning Director, marking a significant step in the growth of the agency.

Deput will take up her new position with immediate effect, reporting into James Champ, Chief Strategy Officer who was appointed in January this year.

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HBAA appoints Clareville to implement PR campaign

HBAA appoints Clareville to implement PR campaign

by on December 2, 2016

HBAA, the trade association for the hotel booking agency, apartment and venue community, has appointed Clareville to develop and implement a PR programme for the association and to support agent engagement in HBAA activities.

The campaign is designed to raise the profile of the Association, its members and its new committee within the industry and among potential customers and members. In particular it will highlight the HBAA’s Code of Practice and the many benefits and services the HBAA provides to its members.

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Research : Study shows 92% of UK customers would cheat on their favourite retailers / ICLP

by on November 24, 2016

Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands.

Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands.

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London agency Seven C3 becomes part of the world’s first content marketing supergroup

London agency Seven C3 becomes part of the world’s first content marketing supergroup

by on November 17, 2016

Seven CEO Sean King

Top digital agency Seven will represent the UK in the first-ever global supergroup of content marketing specialists. The Global Content Marketing Network (GCMN) unites two of the world’s biggest experts in the field – Seven’s European parent company C3, and US giant Meredith Xcelerated Marketing (MXM).

The first international partnership of its kind, GCMN was created in response to big brands seeking a single strategic partner for content marketing solutions at global scale and reach. The group offers the world’s leading B2C and B2B marketers first class content-centric marketing across strategy, creative and technology.

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Movers and Groovers : VCCP Media appoints Sam Fenton-Elstone as Chief Digital Officer

Movers and Groovers : VCCP Media appoints Sam Fenton-Elstone as Chief Digital Officer

by on October 27, 2016

VCCP Media has today announced the appointment of Sam Fenton-Elstone in the newly created role of Chief Digital Officer overseeing the digital team and it's integration into the full media agency and partnership​.

Fenton-Elstone honed his skills at digital marketing agency iCrossing, where he rose to the ranks from Paid Search Analyst to Chief Media Officer. During his nine years at the agency he defined best-in-class media offerings for clients including EDF Energy, L’Oreal and Apple.

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1000heads sporty meme campaign with sports brand ‘Salomon’

1000heads sporty meme campaign with sports brand ‘Salomon’

by on October 26, 2016

Leading word-of-mouth agency 1000heads has launched a major new campaign on behalf of long-standing client Salomon. The creative and highly participative social campaign supports the outdoor and adventure clothing brand’s new positioning and focuses on encouraging mountain sports lovers and fans of outdoor and adventure sports to go outside and play.

The fully integrated digital campaign, which will run for eight weeks, is built around insights gleaned from Salomon’s customers. Through these insights, 1000heads has created a series of targeted social videos, designed to tap into fans’ passions and motivations, harnessing the most ‘playful’ among them and directing them to the Salomon Time To Play dedicated website.

Experience the campaign at: https://timetoplay.salomon.com/

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RBH launches new ‘shop every corner’ creative campaign for Mell Square

by on October 19, 2016

RBH Creative Communications Agency was appointed to deliver PR, Marketing and Social Media for Mell Square Shopping Centre and its 90 retailers in July this [more…]

London digital marketing agency Digitalhound wins online shopping contract

by on October 11, 2016

LONDON digital marketing agency Digitalhound has been instructed to handle the marketing for Czech retailer Alza.cz’s British and German websites.

The full services agency will help develop and grow the online presence of Alza.co.uk and Alza.de over the coming months. Once established, it is hoped the websites will take on Amazon and Curry’s in the UK and Media Markt in Germany.

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Next 15 Group launches new-breed data collection agency Viga

Next 15 Group launches new-breed data collection agency Viga

by on October 5, 2016

Aimed at being the quickest, smartest agency in the sector, Viga will be headed up by Managing Director, Lewis Reeves. The 12-strong agency counts amongst its clients Oracle Corporation and Scorpio Partners.

Reeves, who previously worked at Research Now, is the youngest MD in the history of the Next15 Group. He explains his ambitions for Viga: “Using a blend of cutting edge technology and human expertise Viga will revolutionise 3 key areas of the fieldwork space; Audience Access, Smart Surveys and Dynamic Data.”

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