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Medialab announces Stewart Easterbrook as Chairman following year of exceptional growth

by on June 15, 2018

Data-driven media agency, Medialab, today announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, [more…]

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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Buxton creates commuter badges to support Virgin Money London Marathon runners

Buxton creates commuter badges to support Virgin Money London Marathon runners

by on April 20, 2018

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge.

Created by RAPP UK , the baby-on-board style badges are designed to celebrate and recognize the runner’s achievement and encourage commuters to offer a seat to tired marathon runners the day after the race. Badges will be handed out at the Virgin Money London Marathon Expo on 20th & 21st April, ready for all marathon running commuters to wear on Monday when their legs are at their weakest and the post-race adrenaline has faded. [more…]

13 steps to starting your very own creative agency

by on April 14, 2017

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Movers and Groovers : STACK Scoops KitcattNohr Caroline Deput to Planning Director

Movers and Groovers : STACK Scoops KitcattNohr Caroline Deput to Planning Director

by on December 12, 2016

Leading customer acquisition and engagement agency, STACK, has appointed Caroline Deput as Planning Director, marking a significant step in the growth of the agency.

Deput will take up her new position with immediate effect, reporting into James Champ, Chief Strategy Officer who was appointed in January this year.

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HBAA appoints Clareville to implement PR campaign

HBAA appoints Clareville to implement PR campaign

by on December 2, 2016

HBAA, the trade association for the hotel booking agency, apartment and venue community, has appointed Clareville to develop and implement a PR programme for the association and to support agent engagement in HBAA activities.

The campaign is designed to raise the profile of the Association, its members and its new committee within the industry and among potential customers and members. In particular it will highlight the HBAA’s Code of Practice and the many benefits and services the HBAA provides to its members.

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Research : Study shows 92% of UK customers would cheat on their favourite retailers / ICLP

by on November 24, 2016

Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands.

Devotion, which is a factor of how passionate, committed and intimate consumers feel with a retailer, is key to growing high-value, enduring relationships between people and brands.

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London agency Seven C3 becomes part of the world’s first content marketing supergroup

London agency Seven C3 becomes part of the world’s first content marketing supergroup

by on November 17, 2016

Seven CEO Sean King

Top digital agency Seven will represent the UK in the first-ever global supergroup of content marketing specialists. The Global Content Marketing Network (GCMN) unites two of the world’s biggest experts in the field – Seven’s European parent company C3, and US giant Meredith Xcelerated Marketing (MXM).

The first international partnership of its kind, GCMN was created in response to big brands seeking a single strategic partner for content marketing solutions at global scale and reach. The group offers the world’s leading B2C and B2B marketers first class content-centric marketing across strategy, creative and technology.

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Movers and Groovers : VCCP Media appoints Sam Fenton-Elstone as Chief Digital Officer

Movers and Groovers : VCCP Media appoints Sam Fenton-Elstone as Chief Digital Officer

by on October 27, 2016

VCCP Media has today announced the appointment of Sam Fenton-Elstone in the newly created role of Chief Digital Officer overseeing the digital team and it's integration into the full media agency and partnership​.

Fenton-Elstone honed his skills at digital marketing agency iCrossing, where he rose to the ranks from Paid Search Analyst to Chief Media Officer. During his nine years at the agency he defined best-in-class media offerings for clients including EDF Energy, L’Oreal and Apple.

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1000heads sporty meme campaign with sports brand ‘Salomon’

1000heads sporty meme campaign with sports brand ‘Salomon’

by on October 26, 2016

Leading word-of-mouth agency 1000heads has launched a major new campaign on behalf of long-standing client Salomon. The creative and highly participative social campaign supports the outdoor and adventure clothing brand’s new positioning and focuses on encouraging mountain sports lovers and fans of outdoor and adventure sports to go outside and play.

The fully integrated digital campaign, which will run for eight weeks, is built around insights gleaned from Salomon’s customers. Through these insights, 1000heads has created a series of targeted social videos, designed to tap into fans’ passions and motivations, harnessing the most ‘playful’ among them and directing them to the Salomon Time To Play dedicated website.

Experience the campaign at: https://timetoplay.salomon.com/

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