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Guest Post : “Complaints are one of the most immediate and free sources of customer insight available to businesses every day” Andrew Aldred, mycustomerfeedback.com

by Will Corry on January 14, 2013

Andrew Aldred, head of marketing at mycustomerfeedback.com, comments on research from the Institute of Customer Service (ICS) revealing that consumers are more likely to complain about grievances with a firm than five years ago, despite experiencing fewer problems.

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