TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Alex MacLaverty

New research unearths a fear of the unknown amongst marketers as teams are reluctant to adopt new channels and continue to work in silos

Marketers need to break the mould reveals new Hotwire survey One campaign, many channels. Marketers are lectured on this all the time but is it actually happening? According to senior marketers the answer is no as 46% admit campaigns tend […]

New research unearths a fear of the unknown amongst marketers as teams are reluctant to adopt new channels and continue to work in silos Read More »

33 Digital and Hotwire Digital Trends Report : Niche social networks : Digitisation of retail : Pre-emptive computing : From customers to community

Trends : Hotwire and 33 Digital today announced the launch of the fifth annual Digital Trends Report 2014. Each year our specialist teams examine the concepts, applications, and mindsets that we predict will change communications for good. Last year we highlighted

33 Digital and Hotwire Digital Trends Report : Niche social networks : Digitisation of retail : Pre-emptive computing : From customers to community Read More »