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Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

by on April 23, 2018

Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.

P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]

How E-commerce companies can compete in an Amazon-dominated world

How E-commerce companies can compete in an Amazon-dominated world

by on March 28, 2018

When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain.

Over 44% of all product searches begin in Amazon’s search bar, and Amazon owns almost half of all U.S. online retail sales.

And if CEO Jeff Bezos has anything to say about it, that’s just the beginning.

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smp expands offering with new dedicated Amazon and extended social media teams

smp expands offering with new dedicated Amazon and extended social media teams

by on March 19, 2018

Latest : Shopper marketing agency, smp, today announces a newly formed, dedicated Amazon e-commerce team and freshly extended social media team as part of an overall expansion in services offered by the agency.  https://smp.uk.com/

The changes are a proactive response to market developments and form a key part of smp’s drive to help clients realise the potential of Amazon and social media. smp has an existing relationship with Amazon and developed the offering specifically to fully complement the e-retailer, providing added value for clients as a result. [more…]

VCCP Media’s 6th Innovation Challenge sees Global Media crowned as winner

VCCP Media’s 6th Innovation Challenge sees Global Media crowned as winner

by on November 16, 2017

Global Media were crowned winners of VCCP Media’s 6th annual Innovation Challenge last night!

The event saw VCCP Media welcome a handful of select media owners who’d successfully navigated their way through the gruelling entry process. The entrants went head-to-head in a challenge to unearth the best media innovations in the industry. 

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VCCP Media prepares for its 6th Innovation Challenge

VCCP Media prepares for its 6th Innovation Challenge

by on November 15, 2017

VCCP Media will be hosting its 6th annual Innovation Challenge on Wednesday 15th November.

The event sees VCCP Media welcome a handful of select media owners who’ve successfully navigated their way through the gruelling entry process. They’ll be going head-to-head in a challenge to unearth the best media innovations in the industry today. [more…]

Product Development [US] … Amazon introduces a second-generation version of the Echo

by on September 28, 2017

Amazon introduced a second-generation version of the Echo today with a dedicated bass tweeter and a modified, shorter design. The new device looks to be about half the size of the original Echo, is cloth-covered, and goes on sale today for $99. The company is also selling a three-pack for the first time, offering multi-room audio for $250.

To qualify, you’ll just need to add three Echos to your cart and Amazon will deduct $50 off the total. Watch the video. [more…]

Latest : Amazon accused of profiteering

by on September 14, 2017

Amazon was accused last night of profiteering from a multi-billion-pound VAT fraud that is pushing British businesses to the wall.
MPs said the online retailer was ‘turning a blind eye’ to organised criminals from China and elsewhere who sell their goods cheaply on internet auction sites – but don’t register to pay VAT.
The scam takes up to £1.5billion a year from Treasury coffers and lets the sellers undercut law-abiding British traders, forcing them to fold or lay staff off.

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Will you buy all your groceries on the web? Amazon / Whole Foods shake-up

by on August 24, 2017

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100 years of start-ups: Where did it all begin?

100 years of start-ups: Where did it all begin?

by on August 5, 2017

The most prolific multinational corporations of today had to start somewhere. Years of hard work, investment and a little bit of good luck meant some of the budding startups of 100 years ago have gone on to become some of the biggest brands in the world today. But how did they do it?

The government-backed Start Up Loans Company has taken a look back at where it all began and produced an interactive timeline featuring some of the world’s major brands: Amazon, Jaguar Land Rover, IKEA, Marriot, Microsoft, Samsung, Starbucks, Tesco, Unilever, Walmart, Amstrad and Poundland.

You can read the timeline here: www.startuploans.co.uk/100-years-start-ups

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How to make the most influential marketing decision: Developing a creative brand identity

How to make the most influential marketing decision: Developing a creative brand identity

by on July 12, 2017

It’s no secret that brand identity is at the core of modern-day marketing. It plays a pivotal role in how a given company markets its products and expands its consumer base, thus being crucial for generating sales and increasing profit.

As CEO and founder of Amazon Jeff Bezos famously once said, “Your brand is what other people say about you when you’re not in the room”. And you do need to give them something creative and out of the ordinary to think about.

[more…]