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Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

Lingerie : A new bold and ‘sexy’ Victoria’s Secret catwalk style ad campaign

by on April 27, 2019

TENA has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over London’s Oxford Street. 

This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos around incontinence.

The campaign re-imagines the Victoria’s Secret ‘Angels’ catwalk image, using the highly recognisable wings iconography on a 48-sheet billboard and digital 6-sheets in major London locations renowned for their fashion credentials, featuring age 40+ models wearing the Silhouette Noir all-black pant.

TENA Silhouette Noir is the UK’s first black incontinence product, offering incredible discretion and features a low waist, making it look, feel and fit far more like traditional underwear than standard incontinence pants, the company said.

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PR : What do you think of this cheeky marketing stunt?

PR : What do you think of this cheeky marketing stunt?

by on January 30, 2019

Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.

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Events : Samsung showcases creative light show to celebrate Galaxy S9 and S9+ Launch

Events : Samsung showcases creative light show to celebrate Galaxy S9 and S9+ Launch

by on March 20, 2018

London’s skyline transformed over three nights with a stunning public light show, powered by lasers, that underscores Samsung’s innovative low-light camera function.

Last night Samsung Electronics pushed the boundaries of traditional marketing engagement by creating a moment that London couldn’t miss. A spectacular public light show, powered by lasers – titled “The Night Reimagined” – was projected from Potters Fields Park onto the city’s iconic Leadenhall Building (also known as the ‘Cheese Grater’), and will continue for the next two nights. [more…]

Money talks as Dixons moves Carphone into AMV BBDO

by on February 7, 2017

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus.

The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This now moves into AMV. [more…]

Karmarama wins DMA Grand Prix for Unibet

Karmarama wins DMA Grand Prix for Unibet

by on December 7, 2016

The winners of this year’s DMA Awards have been revealed, with Karmarama and Unibet taking home the Grand Prix for their ‘Luck is no coincidence’ campaign, successfully combining a brave strategy for the business with great creative to deliver fantastic results.

Rachel Aldighieri, MD of the DMA, said: “This year’s DMA Awards included one of the largest fields in its history, which resulted in one of our most diverse shortlists vying for a Gold on the night.

What sets the DMAs apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity, Karmarama delivered on all these points for Unibet and are a worthy winner of this year’s Grand Prix.” [more…]

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

by on March 1, 2016

  • 2nd ranked UK has two most effective campaigns in global top 20
  • 55% of the world’s most impactful campaigns are digital-led
  • Campaigns with a cause fill rankings of the world’s most effective campaigns
  • Unilever loses its crown as world’s top advertiser to rival Procter & Gamble
  • Warc 100, break through to appear in the top 10 brands list
  • India’s Tata Group is ninth global advertiser in 2015, up from 32 in 2014

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New Guinness film ‘Sapeurs’ is superb. Gets a “dressing with class” award from theMarketingblog

by on January 14, 2014

‘La Societé des Ambianceurs et des Personnes Élégantes’ translates as ’The Society of Elegant Persons of the Congo’ and they earn every bit of it, as you’ll see from the ad itself. This new commercial forms part of Guinness's "Made of More" strategy, which aims to showcase ordinary people from around the world who are inspirational.

The Sapeurs featured in the ad live by a moral code, where style and attitude counts over occupation or wealth. The name is derived from the French slang for "dressing with class".

The TV campaign was created by London-based ad agency AMV BBDO. It will be supported by an online documentary on the Sapeurs that will be made available at Guinness.com. [more…]

Women for Women : Cosmopolitan celebrates female talent in the industry

by on March 22, 2013

Cilla, Claudine, Louise, Roisin and Ella

Karen Meachen, from Cosmopolitan got in touch with a story. Karen writes ..

As part of Ad Week Europe, Cosmopolitan celebrated female talent and honoured three of our icons:

Roisin Donnelly, Corporate Marketing Director, P&G, UK & Ireland
Cilla Snowball CBE, Group Chairman and Group CEO, AMV BBDO
Claudine Collins, Managing Director, Mediacom

The event was held at The Orangery in Kensington Palace. [more…]

Ross Noble / Twitter barrage with hamster sledding on a chip

by on June 21, 2012

Comedian Ross Noble likes to have fun with Twitter. He sets up occasional "Twitterbombard" campaigns, asking his followers, and fans at his gigs, to deluge a particular Twitter user -- a member of Parliament or a brand, for example, with ridiculous questions.

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