McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize.
Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn.
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
The IAB’s current portfolio of 33 different ad formats will reduce dramatically and will only comprise those which are (a) flexible in that they use responsive design to automatically resize to best fit whatever device they’ll be served on and (b) compliant with the LEAN principles (Light file size, Encrypted, Ad Choices-enabled and Non-invasive). [more…]
As the UEFA Champions League kicks off, Lay’s is launching an innovative 360 marketing campaign to engage fans across Europe and encourage customers to show their support by cheering for their favourite team. The campaign encompasses PR, experiential, ATL advertising, digital out of home, retail point of sale and a unique Snapchat lens.
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