Only Finland has more but, paradoxically, British shoppers among least likely to use them
Although British shoppers are the most likely in the world to have a loyalty card, with the exception of Finland, they’re among the least likely to see or utilise the benefits, according to a Nielsen study of 63 countries.
Two-thirds of shoppers globally report being a member of a retail loyalty scheme, compared to 89% in Britain. Only Finland is higher (94%). The average British loyalty card holder has 3.6 of them, behind only Japan and Lithuania.
Mapp Digital, LLC (www.mapp.com), one of the largest independent digital marketing technology companies in the world, today launched The Digital Customer Engagement Index  – a forensic analysis of the digital marketing methods of the Top 50 leading ecommerce brands in the UK. The study, which focuses on three key channels (email, mobile apps and [more…]
Filling in blanks and searching through family trees has always been an interesting past time, but thanks to technology, more people than ever now have access to their family tress in order to discover where they came from, why they look like they do and how they came to be born in a certain place. [more…]
Marketing services consultancy Catalyx has launched a significant capability based on a series of entirely new machine learning algorithms that gives brands and businesses a powerful new way to understand, track, identify and uncover information online about their consumer, key influencers, products, campaigns, competition or really anything else of interest. The new digital tracking and [more…]
An Airplane Was About To Crash. There Were 4 Passengers On Board But only 3 Parachutes. Then This Happend
The 1st passenger said, " I am Steph Curry , the best NBA basketball player. The warriors and my millions of fans need me , and i can't afford to die" So he took the 1st pack and left the plane.[more…]
DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.
A cop waited outside a popular pub hoping to nab a drunk-driver.
At closing time, as everyone came out, he spotted his potential quarry. The man was so obviously inebriated that he could barely walk. He stumbled around the parking lot for a few minutes looking for his car.