Charles Wells, the UK’s largest independent brewing companies, has appointed Arena Media to handle its consolidated £2 million media account across the Young’s cask, Bombardier and Estrella Damm brands.
Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million-pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications.
Arena Media has forged a content partnership with Domino’s and The LADbible to join the living rooms of football fans across the nation in a ‘Gogglebox’ style with a series of films as they watch the UEFA Euros 2016.
Launching on Saturday, 11th June as the first match kicks off, the series of five shorts will feature fans watching the Euros and sharing in their reactions to the action as we follow the journey of the footballing home nations. Content focuses on the viewers as they support their teams from the comfort of their living room.Influencers and celebrities such as Wretch 32 will also be watching the Euros matches unfold and LADBible viewers can share in their reactions from around the country.
Launched in March, Pizza Legends is a through the line campaign that brings to life ‘pizza personalisation’, making the process more fun than just functional.
Media planning and buying agency, Arena Media, has today unveiled a pair of campaigns for the Zoological Society of London (ZSL), one for ZSL Whipsnade Zoo, and one for ZSL London Zoo to celebrate its insect activity this May half term.
Running from Monday 18 May, in time for half term, both campaigns are targeted at families with the main channel being DOOH. The ZSL Whipsnade Zoo campaign raises awareness of the new Butterfly House – a brand new indoor attraction at Whipsnade – while the ZSL London Zoo initiative launches the brand’s latest ‘Up Close’ experience: In with the Spiders.
In a campaign full of media firsts, planned and bought by Arena Media, Domino’s Pizza will be advertising via London taxis for the first time, as well as via podcast platform, Acast.
Running from Friday 24 April, Domino’s branding will appear on London cabs, with the humorous creative, by Iris making, it look as if cabbies are Domino’s delivery drivers.
- Mass media campaign to coincide with kick off of the Premier League Football season
- First activity through new partners WCRS and Arena Media
Betfair has launched its new Sportsbook-led advertising campaign as part of its up-weighted marketing investment in the UK and Ireland.
All about i-movo, Fenton, Midnight Communications, Creative Spark, Arena Media, Gareth Bale
Arena Media, has appointed Mark Holden to the inaugural role of Head of Futures. Holden joins from PHD London, where he was a Digital Strategist.
In his new position, Holden will work closely with Justin Gibbons, Arena Media Creative Director, across the agency client roster, which includes long term partners ESPN, Dominos, Thomas Cook and Eurostar, as well as recent new wins Ricola and ZSL London Zoo.
ITV Commercial today announced that Domino’s Pizza, the world’s leading pizza delivery company, is the sponsor of ITV1’s new Saturday night peak time show, Splash! with Tom Daley. [more…]