Get in Touch

artificial intelligence.

What is the true value of data? New industry campaign seeks answers

What is the true value of data? New industry campaign seeks answers

by on March 7, 2019

In a bid to uncover the true worth of information to business, the DMA is partnering with the University of Edinburgh to deliver a series of lectures, roundtables and thought-leadership material as part of a new campaign exploring the value of data.

The Value of Data campaign aims to elevate and champion the role of data and help organisations responsibly deliver value to their customers.

[more…]

A look at the future of business-to-business marketing solutions

A look at the future of business-to-business marketing solutions

by on December 21, 2018

2019 is merely weeks away and once again, marketing analysts are attempting to predict what the new year has in store.  All eyes seem to be focused upon business-to-business solutions, as this sector is growing at a breakneck pace. 

[more…]

A Guide to AI Marketing

A Guide to AI Marketing

by on November 15, 2018

AI marketing is fast becoming a key part of digital marketing, but what is it all about? Find out everything you need to about AI marketing in our post.

Our world is constantly changing, and one thing that has progressed so much in the 21st century is technology. Yes, tech is becoming smarter, more efficient and benefiting all aspects of our lives. Be it virtual assistants or artificial intelligence some would say things have changed for the better.

The power of tech is improving our lives. One thing that artificial intelligence, or AI, has really helped is digital marketing – through AI marketing. But what is AI marketing?

[more…]