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Getting new customers costs 5-25 times as much as retaining existing ones

Getting new customers costs 5-25 times as much as retaining existing ones

by on May 7, 2019

The old debate stands: should companies focus on customer acquisition over retention?

Despite the fact that the cost of bringing in new customers is much higher than the cost to keep existing customers, companies place a disproportionate focus on marketing and advertising in order to attract new customers.

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The 5 tiers of customer support

The 5 tiers of customer support

by on December 17, 2018

A lot of people think that customer support is the sort of thing that anyone can excel in. However, this field has become so important for a reason. It is the backbone of pretty much every consumer facing industry out there.

Hence, it is important to understand the various complexities of the field. There are actually five tiers to customer support.

Understanding these tiers can help you get a sense of what customer support is all about. Listed below are the tiers and their purposes.

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Research : 40% of shoppers would spend more if offered a better customer experience Oracle and Rakuten’s Play.com

by on December 11, 2012

We found that new research from Oracle reports that 40% of shoppers would spend more if offered a better customer experience, rising to 81% of consumers in Western Europe and increasing even more in the UK to 90%.

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