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Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

Ford, Vauxhall, BMW and Audi named as the most loved auto brands … DMA

by on March 8, 2018

 Ford is the most loved automotive brand

Consumers name Ford, Vauxhall, BMW and Audi is their most valued brands,according to DMA research

The DMA asked a panel of consumers their thoughts on the automotive brands they prefer, from manufacturers to dealers, from Audi to Volkswagen. A clear top 4 emerged with Ford, Vauxhall, BMW and Audi being named as the most loved auto brands.

Visit: https://dma.org.uk/research/customer-engagement-focus-on-automotive [more…]

Simon Ward, CEO of Inspired Thinking Group wins the Business Entrepreneur of the Year title

Simon Ward, CEO of Inspired Thinking Group wins the Business Entrepreneur of the Year title

by on November 1, 2016

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NetBooster Group acquires UK agency 4Ps Marketing

NetBooster Group acquires UK agency 4Ps Marketing

by on September 28, 2016

NetBooster Group announces the acquisition of one of the UK’s top digital agencies, 4Ps Marketing Ltd, based in London. With this new acquisition, NetBooster Group is now the biggest independent Performance Marketing player in Europe’s three core markets and, along with its US partner, has 850+ employees across 25 locations worldwide.

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Carnage the UK’s first specialist car production company launches

Carnage the UK’s first specialist car production company launches

by on May 26, 2016

Carnage, the UK’s first ever production company specialising in advertising and digital content solely for car brands, has launched. The company is backed by Rogue and a private equity partner.

Carnage is a creative collective including multi-award-winning directors, producers and key members of the BBC’s original Top Gear team.

It is run by Ben Hampshire, the former managing director of The Mill LA with acclaimed commercials director Sam Brown in the role of executive creative director. [more…]

Assessing the Premium Automotive Sector in China / Jeff Johns, Associate Director, Northstar Research Partners

by on February 25, 2015

by Jeff Johns, Associate Director, Northstar Research Partners

What is normal for the Chinese economy – and for the Chinese consumer?  Can anyone know for sure?  On a macro level, headline GDP growth is dropping from the heady days of the mid-2000s, although this appears to represent a slow, steady shift to a more balanced economy based on greater domestic consumption.

Meanwhile, the growth of luxury products in the Chinese market continues to increase but in an ever fluctuating way.

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Audi unveils smart watch to start its driverless car

by on January 9, 2015

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DFS transforms its business with new multi-channel platform

by on September 4, 2013

DFS today announced the launch of its new multi-channel platform and websites, www.dfs.co.uk and www.dfs.ie delivered by Salmon.

The new platform offers the leading British furniture retailer’s customers a seamless, integrated journey, taking them all the way from inspiration to purchase, whichever channels and devices they use.

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All about Arena, Betfair, Rugby World Cup Sevens, AIG, Somo, Audi Vision

by on May 16, 2013

Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch.

Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline and digital display media accounts, with an ad-spend of £15m. SEO and social activity will be handled in-house.

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Who is this very hot ad girl? / Audi Connect commercials

by on May 9, 2013

Q: Who is the hot girl in the Audi Connect commercials? A: Ingrid Haas

Ingrid is a comedic actress, and one of our favorite ad girls. Here is Ingrid’s Funny Or Die profile, IMDb, Facbeook, and Twitter pages.

Watch the video.

 

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