— TSB Supply Chain (@TSBSupplyChain) July 3, 2014
Direct response and relationship marketing agency WDMP has created a new direct marketing campaign for Monarch Airlines that takes the immersive virtual experience of augmented reality (AR) to a new level.
It uses leading-edge, cross-platform technology to ‘bring’ consumers to the Monarch Mountain, a 360 degree virtual reality guide to the great ski resorts accessible via Monarch’s routes. The campaign is a core element in Monarch’s strategy to become the ‘go to’ airline for independent (and digital savvy) skiers.
Chris Minas, founder of Nimbletank writes ... Mobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps.
It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.
The tools available to today’s marketers include everything from new devices, gesture driven user interfaces, location awareness, augmented reality, audio detection, single click payments, scanning, loyalty and coupons. These can be picked up by brands to fix the fragmented multi-channel consumer world that has turned the traditional purchase journey on its head. [more…]
Welcome to Mobile Marketing Live -
3 October, 2013, London | Call us now on +44 (0) 207 183 2920
The Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise.