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Augmented Reality

Events : Announcing The Technology Expo 2015 – #TechExpoUK

by on June 2, 2015


Video / Marketing that changes your reality. Conclusion is augmented reality is clever stuff! / @TSBSupplyChain, #IMRGConnect

by on July 3, 2014


“Location, location, location is all important in mobile commerce right now” – Mark Cody of Tesco at IRX 2014

by on March 11, 2014

Mark Cody, Senior Marketing Manager - Mobile, Tesco

Mark Cody, senior marketing manager, mobile, at Tesco is speaking at Internet Retailing Expo 2014 (IRX 2014). Ahead of the event, he spoke to Internet Retailing magazine about mobile trends, innovations at Tesco and what delegates will learn from his presentation.

Location, location, location is all important in mobile commerce right now, Tesco’s Mark Cody told InternetRetailing magazine.

Register for a free place, at [more…]

Are you the mobile expert that TUI, Virgin Atlantic and East Coast Trains want to meet?

by on February 1, 2014

Nicola Velasco  writes ,,, The Mobile Travel and Tourism Summit London is soon upon us. With decision-makers from companies like TUI, Hilton, HomeAway, Orient Express, Singapore Airlines, Devere and Virgin Atlantic confirming their attendance, this is your chance to show them you know your stuff and help them realise their Mobile ambitions.

As the newest addition to our Summit series of events (and they are pretty awesome - click here to see why), the inaugural Mobile Travel and Tourism Summit is your chance to get in front of a room of over 100 Travel brands and have one-to-one discussions with them about the issues that matter to them most. [more…]

WDMP Scoops Grand Prix at DMA Awards for Monarch Airlines Augmented Reality Campaign

by on December 4, 2013

Direct response and relationship marketing agency WDMP won the top accolade at last night’s 2013 DMA Awards for its Direct campaign for Monarch Airlines, beating off stiff competition from other top agencies including M&C Saatchi, Havas EHS, Publicis Chemistry and Lida to walk away with the Grand Prix award.

The DMA Awards were held last night at the City of London’s Old Billingsgate. To view the full list of winners at the 2013 DMA Awards, please visit:


WDMP creates ‘360 Degree Virtual Reality Experience’ to promote Monarch Ski

by on November 21, 2013

Direct response and relationship marketing agency WDMP has created a new direct marketing campaign for Monarch Airlines that takes the immersive virtual experience of augmented reality (AR) to a new level.

It uses leading-edge, cross-platform technology to ‘bring’ consumers to the Monarch Mountain, a 360 degree virtual reality guide to the great ski resorts accessible via Monarch’s routes.  The campaign is a core element in Monarch’s strategy to become the ‘go to’ airline for independent (and digital savvy) skiers.

Access the Monarch Mountain: [more…]

Smart marketing: mobiles in retail / Chris Minas, founder of Nimbletank

by on October 30, 2013

Chris Minas, founder of Nimbletank writes ... Mobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smart phone apps.

It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.

The tools available to today’s marketers include everything from new devices, gesture driven user interfaces, location awareness, augmented reality, audio detection, single click payments, scanning, loyalty and coupons. These can be picked up by brands to fix the fragmented multi-channel consumer world that has turned the traditional purchase journey on its head. [more…]

Mobile Marketing Live / The latest developments in mobile advertising, mobile messaging, mobile payments, location-based services, mCommerce and more

by on September 8, 2013

Welcome to Mobile Marketing Live

3 October, 2013, London | Call us now on +44 (0) 207 183 2920

The Mobile Marketing Live Conference Programme brings together leading brands who have successfully deployed mobile in their business, and expert practitioners who have their finger on the pulse of the latest developments in their area of expertise.
Book Now