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Aunt Bessie’s

Aunt Bessie’s prioritises shopper marketing with Initials appointment

by Contributing Editor on May 3, 2017

Aunt Bessie’s, the iconic, family-owned British food company, has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand.

The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to its broad-ranging experience in the FMCG sector, with clients such as PepsiCo, Philips and Mondelez. Run out of the Initials Leeds office, work will commence immediately with support from the London team.


Shopitize / “A live insight dashboard that every brand and agency should be looking at” / Graham Halling

by Will Corry on August 5, 2013

Shopitize, the mobile couponing company which offers a customer insight twist, has reached 60,000 users – 30,000 of which are active on a monthly basis.

The numbers were revealed by Shopitize commercial director Graham Halling in an interview with Mobile Marketing. Halling also discussed the brands the company is partnered with – of which there are currently a dozen, including Aunt Bessie’s, Kelloggs and Yeo Valley – and the part they play in the Shopitize proposition. [more…]

Consumers buying any of innocent’s Veg Pots at Sainsburys and Tesco outlets will be able to claim back £1 on these purchases / Shopitize

by Will Corry on April 9, 2013

Innocent Seeks to Engage Pots of Mobile Shoppers

All eight recipes of Innocent Drinks’ Veg Pots now featured in Shopitize’s Mobile Shopper Rewards service; brand joins platform to gain insights into consumers' purchases at the checkout

Mobile shopping platform and innovator Shopitize ( today announces that innocent drinks ( is the latest brand to join its mobile shopper rewards service with all eight recipes of its Veg Pots being added to the unique smartphone consumer engagement platform. [more…]

Philadelphia with Cadbury teams with Shopitize to gain deep insight into shopping habits

by Will Corry on March 12, 2013

Mobile shopping innovator Shopitize ( today announces that Philadelphia with Cadbury has become the latest brand to trial its unique brand-to-consumer cashback mobile couponing service to offer exclusive grocery deals on its brands direct to its consumers.

The principal goal of Philadelphia with Cadbury teaming with Shopitize is to get deep insight into the shopping habits of savvy shoppers using the Shopitize app-based service and to develop a forward digital marketing strategy as a result. [more…]

FMCG Research & Shopitize : “Shopitize analytics and insights will become the go-to resource for brands in discovering and gauging UK consumers’ shopping choices and behaviour” Graham Halling

by Will Corry on March 6, 2013

Shopitize Shopper Engagement Platform Builds on Successful Trial Campaigns

15,000 downloads, zero mis-redemption of offers, unique real-time shopping insights – leading FMCG brands declare Shopitize trial an overwhelming success.  Visit

Following three months of successfully delivering trial campaigns to their foundation user group for selected FMCG partners, the results have surpassed expectations and leads shopping innovator Shopitize ( to now widen their grocery app service to the entire smartphone-owning public.

Become a savvy shopper

Shopitize’s Android app can be downloaded at:

Shopitize’s iPhone app can be downloaded at:


Pastry experts Jus-Rol have teamed up with mobile cashback couponing specialists Shopitize

by Will Corry on January 15, 2013


Jus-Rol, suppliers of premium quality pastry for over 50 years, has announced it is teaming up with Shopitize ( to offer discounts on many of its high-quality pastry products.

Thousands of savvy shoppers are already using Shopitize’s unique cashback shopping service through its mobile cashback couponing shopping app, making it easy for brands to connect with their customers and to reward them for their loyalty.


Little Dish joins Shopitize’s unique mobile couponing platform

by Will Corry on January 10, 2013

Shopitize today announces that Little Dish, the UK’s leading children’s fresh food brand, has joined its unique brand-to-consumer cashback mobile couponing service.

Thousands of savvy shoppers are already using Shopitize’s unique money saving shopping service.  These sharp shoppers will now get exclusive discounts on Little Dish products such as its Beef Lasagne (200g), Pasta with Cheese, Peas & Broccoli Trees (200g) or Chicken & Butternut Squash Pie (200g). [more…]